5.You need some bread and milk.But half an hour later,you leave the supermarket with a trolley(手推車) full of food.What games do supermarkets play to make us spend so much money?
The tricks usually start before you walk in.Outside the supermarket entrance,anybody who walks past can smell warm,fresh bread.That makes us hungry and ready to buy lots of food,not just bread.
Now you're inside and,of course,a small basket would be fine,but all they have are trolleys.And of course the problem with a trolley is that it looks sad and lonely with just one or two products inside.So we may fill it with something.In fact,supermarket trolleys are actually getting bigger so that we buy more.
Of course,many people shop in supermarkets because they think everything is cheaper than in other shops.So supermarkets offer very cheap prices on some things but then have higher prices for other products.One new trick is to put red stickers on products.Customers usually connect red stickers with lower prices so the red stickers is easy to be noticed,even when there is no reduction!Interestingly,this trick appears to work more with men than with women.
There is a story behind the position of everything in the supermarket.For example,customers often go only to buy milk.So they put it right at the back,forcing you to go past hundreds of shelves full of other products.The position of products on each shelf is also important.The most expensive products are usually at eye-level so you see these immediately.The exception is anything that children might like.These products are on lower shelves so that kids see them.
Apart from what you see and smell in a supermarket,what about what you listen to?In most supermarkets they have soft,slow music.It's so relaxing that you slow down and spend more time (and money) in the store.You also move more slowly when the supermarket is busy.Experts suggest it's better to shop when it's quieter,on a Monday or a Tuesday for example.And be careful with queues at the checkouts.These are sometimes deliberate(故意),to make you buy something from the checkout shelves while you wait.
So,next time you go into your local supermarket,remember these tricks and see if you can come with just the things you went for.
25.Smells from bread in the supermarketA.
A.make you feel hungry and buy more food
B.draw your attention to bread only
C.make you buy less bread than you need
D.force you to leave the supermarket
26.Supermarkets don't provide baskets becauseB.
A.supermarkets don't usually have many
B.baskets are too small to hold many products
C.it's easy to go shopping with trolleys
D.a(chǎn) trolley can hold one or two products inside
27.According to the passage,supermarkets put red stickers on products toD.
A.make them look more beautiful
B.make them different from cheaper ones
C.make people think the stickers are for men
D.make people think they could save money
28.According to the passage,toys for children are usually placedC.
A.on higher shelves
B.on each shelf
C.on lower shelves
D.on the back shelves
29.It can be learned from Paragraph 6that supermarkets usuallyD.
A.stop people lining up at the checkouts
B.close on Monday morning
C.play loud and noisy music inside
D.make customers feel relaxed
30.The passage is mainly aboutA.
A.several ways supermarkets use to sell more products
B.some advice when people go shopping on the street
C.several rules that every business should follow
D.some advertisements that make people buy more.
分析 文章大意:主要介紹了超市通過手推車,貼紅色的標(biāo)簽,把貴重的物品擺在明面,放舒緩的音樂等讓你多購物,并提出一些建議何時去購物等.
解答 25-30:ABDCDA
25題答案:A 考查細(xì)節(jié)理解題,根據(jù)文中的第二段That makes us hungry and ready to buy lots of food,not just bread可知 這讓我們餓了,準(zhǔn)備買很多食物,而不僅僅是面包,故答案是A.
26題答案:B 考查細(xì)節(jié)理解題,根據(jù)文中的第三段In fact,supermarket trolleys are actually getting bigger so that we buy more.可知事實上,超市手推車實際上是越來越大,所以我們買的更多.反之籃子太小了,裝不了多少東西,故答案是B.
27題答案:D 考查細(xì)節(jié)理解題,根據(jù)文中的第四段Customers usually connect red stickers with lower prices 顧客通常用較低的價格連接紅色貼紙,故答案是D.
28題答案:C 考查細(xì)節(jié)理解題,根據(jù)文中的第五段The exception is anything that children might like.These products are on lower shelves so that kids see them.可知 這些產(chǎn)品在較低的貨架上,孩子們看到他們,故答案是C.
29題答案:D 考查細(xì)節(jié)理解題,根據(jù)文中的第六段In most supermarkets they have soft,slow music.It's so relaxing that you slow down and spend more time (and money) in the store在大多數(shù)超市里,他們有輕柔的慢音樂,讓你放慢腳步,在商店里花更多的時間和金錢可知 讓你放松,故答案是D.
30題答案:A 考查細(xì)節(jié)理解題,根據(jù)文章第一段:You need some bread and milk.But half an hour later,you leave the supermarket with a trolley full of food.What games do supermarkets play to make us spend so much money?你需要一些面包和牛奶,但是半小時后,你帶著一輛裝滿食物的手推車離開超市,超市玩什么游戲讓我們花那么多錢?及下文的描述,可知超市賣很多東西的方法,故答案是A.
點評 本文是一篇日常生活類閱讀,題目涉及多道細(xì)節(jié)理解題,做題時結(jié)合原文和題目有針對 性找出相關(guān)語句進(jìn)行仔細(xì)分析,結(jié)合選項選出正確答案.推理判斷也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確的答案.