Question

【題目】 The iPhone has been called a magical product because of its success over the years. However, now the iPhone seems to have lost its attraction.

Tim Cook, CEO of Apple, said in a recent letter that the company expected a revenue（收入）of $84 billion for the first fiscal quarter（財政季度）of 2019. It was much lower than the earliest expectation of between $89 billion and $93 billion. That was the first time that Apple had seen its revenue expectation fall in almost twenty years.

Cook explained that the fall was mainly because of the less growing need in China.

However, people believe that Apple itself is mainly responsible（有責任的）for the fall. Gene Munster told CNN that “one-third of the problem” comes from the company’s move to suddenly increase the price.

This has made people less willing to change the latest iPhones. For example, iPhone Xs Max, one of the company’s latest smartphones, costs $1450 in the US, and costs much more in other countries, including many developing countries, reported Forbes.

Apple has also failed to introduce features that excite people in a forward-thinking technology market, reported CNBC.

Meanwhile, Apple also faces challenges from smartphone makers in China such as Huawei and Xiaomi, which have introduced less expensive but still quality smartphones.

For example, in 2018, Huawei introduced a triple-lens camera（三攝鏡頭）on its P20 Pro. The triple-lens camera is a popular feature that the iPhone doesn’t have, according to CNBC.

“In the past few years, the technology in Apple’s phones has not had any big improvements, while the technology in smartphones made in China has got better and better ,” Feng Yin, a 32-year-old engineer in China, told The New York Times. “The difference is getting smaller.”

Not the iPhone it 【1】 to be.
Problems of Apple	The iPhone seems to have lost its charm. The revenue was much lower than the expectation.
【2】 for the fall	People in China aren’t 【3】 about iPhone any more. The latest iPhones are much more 【4】 than earlier ones.
	The latest iPhones don’t have any really new features which make people【5】.
	Smartphone makers in China such as Huawei and Xiaomi have introduced cheaper but quality smartphones.

Answer 1

【答案】

【1】used

【2】Reasons

【3】crazy

【4】expensive

【5】excited/interested

【解析】

本篇文章難度適中，主要講述蘋果手機失去吸引力的原因。

【1】根據(jù)It was much lower than the earliest expectation of between $89 billion and $93 billion. That was the first time that Apple had seen its revenue expectation fall in almost twenty years可知，本文主要講述蘋果手機和以前不一樣了，used to do過去常常，故填used。

【2】根據(jù)全文結(jié)構(gòu)可知，先講述蘋果手機銷量下降這一現(xiàn)象，然后分析原因。reason理由，且根據(jù)全文可知，用復(fù)數(shù)，空位于句首，故填Reasons。

【3】根據(jù)Cook explained that the fall was mainly because of the less growing need in China可知，蘋果手機在中國的銷量減少，所以人們不再對蘋果手機瘋狂。be crazy about對……瘋狂，故填crazy。

【4】根據(jù)Gene Munster told CNN that “one-third of the problem” comes from the company’s move to suddenly increase the price可知，表示蘋果公司突然升高價格，所以表示最新的手機比之前的手機貴很多。expensive昂貴的，故填expensive。

【5】根據(jù)Apple has also failed to introduce features that excite people in a forward-thinking technology market, reported CNBC可知，新的蘋果手機沒有可以讓人們振奮（感興趣）的新的功能。根據(jù)make sb adj可知，空處用形容詞，excited/interested振奮的/感興趣的，故填excited/interested。