Question

【題目】B. Choose the best answer and complete the passage(選擇最恰當(dāng)?shù)膯卧~或短語選項(xiàng)完成短文)：

What makes an advertisement effective? You can easily answer this question if you walk around a city. A good ad is one that gets your attention and makes you focus on the important ______, too.

To learn how to create an effective ad, like a poster for example, start by ______ the two posters on the right. Answer this without stopping to think: Which one is more effective? Yes, it’s the one at the bottom. Let’s examine why.

First of all, it’s more colourful and it’s got attractive pictures. The white and black poster almost becomes invisible next to it. Colour draws attention. Moreover, it can ______ your feelings and make you react in a certain way. Images do the same. Do the cupcakes on the poster at the bottom make your mouth water? Do they make you quickly go through the text to find out where you can get them? That’s what they’re there for!

An ad isn’t just colour and pictures. You’ve got something to say, so the next thing you should do is to decide how much text you should write. Remember that people are impatient and will ______ read a long text to see what it’s about. The amount of text should be just right to get your message across, so focus on your message and say it with as few words as possible. Your choice of font (the style of letters), font size (how big or small the letters are) and font colour also play an important role. You want the text to be ______ to read, especially from a distance.

______, you have to decide how you’re going to organize both the pictures and the text in the space you’ve got. A good layout helps people ‘read’ the ad quickly and communicates your message more effectively. If your poster is too busy, your message will simply get lost!

【1】A. taskB. informationC. goalD. proof

【2】A. discoveringB. memorizingC. comparingD. recognizing

【3】A. expressB. hideC. linkD. affect

【4】A. probablyB. mainlyC. rarelyD. definitely

【5】A. easyB. enjoyableC. basicD. serious

【6】A. HoweverB. FinallyC. In conclusionD. As a result

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】C

【5】A

【6】B

【解析】

文章大意：本文主要講述的是有關(guān)于廣告的事情。我們能從廣告上獲取很多信息，那么我們?cè)趺床拍苤谱饕粋�(gè)好的廣告呢？有三點(diǎn)需要注意，一是使用能引起人們注意的圖片，二是要選擇合適的字體，選擇最佳的字體顏色以及大小，最后，要很好的組織圖片和文字．

【1】句意：一個(gè)好的廣告能吸引你的注意力，也會(huì)讓你把注意力集中在重要的信息上�？疾槊�詞及語境理解。根據(jù)makes you focus on the important廣告能夠讓你關(guān)注點(diǎn)落在重要的…，因?yàn)槭菑V告，所以傳遞的應(yīng)該是重要的信息，A任務(wù)，B信息，C目標(biāo)，D證據(jù)，故答案選B。

【2】句意：例如，可以從比較右邊的兩張海報(bào)開始�？疾閯�(dòng)詞及語境理解。根據(jù) the two posters on the right右側(cè)的兩個(gè)海報(bào)，根據(jù)下文Which one is more effective？可知是做對(duì)比，A發(fā)現(xiàn)，B記住，C對(duì)比，D認(rèn)出，故答案選C。

【3】句意：此外，它可以影響你的感情，使你以某種方式作出反應(yīng)�？疾閯�(dòng)詞及語境理解。根據(jù)make you react in a certain way讓你以特定的形式去做某件事情，所以是會(huì)影響你的情感和想法，A表達(dá)，B隱藏，C聯(lián)系，D影響，故答案選D。

【4】句意：記住，人們?nèi)狈δ托模�很少�?huì)閱讀很長(zhǎng)的文本來了解它是關(guān)于什么的�？疾楦痹~及語境理解。根據(jù)Remember that people are impatient大多數(shù)人都沒有耐性，所以是不可能花費(fèi)大量的時(shí)間去讀冗長(zhǎng)的文字，A可能，B主要，C很少，D明確的，故答案選C。

【5】句意：你希望文本易于閱讀，尤其是從遠(yuǎn)處。考查形容詞及語境理解。根據(jù)Your choice of font （the style of letters）， font size （how big or small the letters are） and font colour also play an important role字體、字體顏色和大小都是很重要的，好的字體好配色能夠更容易的閱讀，A容易，B享受，B基本，C嚴(yán)重，故答案選A。

【6】句意：最后，你必須決定如何在你的空間里組織圖片和文字�？疾楦痹~及語境理解。根據(jù) you have to decide how you're going to organize both the pictures and the text in the space you've got需要組織文字和圖片，這是文中提到的最后一點(diǎn)，A然而，B最后，C綜上所述，D結(jié)果，故答案選B。