閱讀理解 (共5小題；每小題2分，滿分10分)

根據(jù)短文內(nèi)容，從短文后的七個(gè)選項(xiàng)中選出能填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。

Advertising Everywhere

      1      Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

    To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others．      2      But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

                    3      For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

    Finally，there is the choice of what to advertise．      4     So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message      5      But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

 

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

 

【答案】

 

1-5  DBEAG

【解析】略

 

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