He is beginning _____ his mistakes.
A. correct B. to correct C. correcting D. corrected
科目:高中英語 來源: 題型:閱讀理解
Making an advertisement for television often costs more than a movie.For example, a two-hour movie costs $ 6 million to make.A TV commercial can cost more than $ 6 000 a second.And that does not include cost of paying for air time(電視節(jié)目開始的時間).Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important.
Research, market testing, talent, time and money-----all come together to make us want to buy a product.No matter how bad we think a commercial is, it works.The sales of Charm went up once the ads began.TV commercials actually buy their way into our head.We, in turn, buy the product.
And the ads work because so much time an attention are given them.Here are some rules of commercial ad making.If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice.Put some people in the ad who work with their hands.If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (識別) with.If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials.We don't think we pay that much attention them.But facts show we are kidding ourselves.The making of a commercial that costs so much money is not kid stuff.It's big, big business.And it's telling us what to think, what we need, and what to buy.To put it simply, the TV commercial is a form of brainwashing.
TV commercials are more important than other programs to television because _______.
A.they bring in great profits (利潤) B.they require a lot of money to make
C.they are not difficult to produce D.they attract more viewers than other programs
The purpose of all the efforts made in turning out TV commercials is ________.
A.to persuade people to buy the product B.to show how valuable the product is
C.to test the market value of the product D.to make them as interesting as TV movies
From the rules set for making commercial ads, we can see that_________.
A.the lower-middle-class buyer likes to work with his hand
B.the more stupid the characters, the more buyers of the product
C.a(chǎn)d designers attract different people with different skills
D.a(chǎn)n upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
It is believed by the writer that_________.
A.few people like to watch TV commercials
B.TV commercials are a good guide to buyers
C.TV commercials often make people laugh
D.people do not think highly of TV commercials
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______ role she played in the film! No wonder she has won an Oscar.?
A.How interesting?
B.How an interesting?
C.What interesting?
D.What an interesting?
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—Did you enjoy yourself at the party?
—Yes. I’ve never been to ______one before.
A. a more excited B. the most excited C. a more exciting D. the most exciting
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The man ____ of shooting 16 schoolchildren was returned to Anhui Province police on Friday following his arrest by Beijing police, the Xinhua News Agency reported on Friday.
A. suspected B. suspecting C. being suspected D. to be suspected
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It was getting dark. I found a car _____ in a pool by the side of the road.
A. to be stuck B. stuck C. sticking D. stick
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——Why are the housing prices in big cities going up all the time?
——One reason is that people are__________ into overcrowded cities in great numbers.
A. breaking B. filling C. pouring D. hurrying
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In Switzerland, six miles west of Geneva,___________ a collection of laboratory buildings.
A. lie B. are lying C. lies D. lays
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If you are planning to spend your money having fun this week,better_______it—you’ve got some big bills coming.
A.forget B.forgot C.forgetting D.to forget
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