Question

近幾年，很多廣告都請明星代言，同時“明星代言”也出現(xiàn)了一些負面影響。 請參考所給要點，寫一篇有關(guān)明星代言的英語短文。

要點：1、明星代言現(xiàn)象很普遍。

     2、明星代言廣告存在一些問題。

     3、你的看法。

注意：1、詞數(shù)：100-120，文章題目和開頭已給出（不計入總詞數(shù)）。

     2、參考詞匯：名人，明星 celebrity  假冒偽劣產(chǎn)品 fake commodities

有系統(tǒng)地調(diào)節(jié)、管制 regulate v．

Celebrities as the products’ spokesperson

In recent years, it is very common for celebrities, or the so-called superstars, to be spokespersons or representatives for a wide variety of products．

Answer 1

 

In recent years, it is very common for celebrities, or the so-called superstars, to be spokespersons or representatives for a wide variety of products．Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings．

There are, however, some problems for celebrities and the consumers．To begin with, before representing, a star may know nothing about the product．Thus, the consumers may be misled. Even worse, some stars advertise for items with low quality, even for fake commodities．In the case of Sanlu, the public image of stars involved was spoiled.

From my point of view, it is high time that measures were taken．Firstly, laws should be worked out to regulate celebrities’ advertising．Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit．