To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45  .
Some are the     46   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47   about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風(fēng)玻璃) wipers may have better effect than door-hangers. Imagine, how     48   if you hire someone to be a walking ad or launch a T-shirt advertising,     49  , you can print your products on T-shirts of your     50  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51  .
More grand ways are as follows: virtual showroom. Build a website to    52   a virtual showroom. Use it when people call to ask    53   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54   effective, and in the long run, cheap. Nothing is quite as powerful as a public    55   that seizes the public’s attention. You can invite a band to give a performance.    56  , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your    58  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59    is based on previous positive experiences.
小題1:
A．personB．productC．individualD．style
小題2:
A．specialB．commonC．a(chǎn)musingD．normal
小題3:
A．descriptionB．decisionC．discussionD．permission
小題4:
A．surprisingB．funnyC．impressiveD．a(chǎn)mazing
小題5:
A．that is B．a(chǎn)t the same timeC．a(chǎn)s a resultD．on occasion
小題6:
A．customersB．employersC．consumersD．employees
小題7:
A．expensiveB．usualC．popularD．meaningless
小題8:
A．refer toB．serve asC．stand forD．use as
小題9:
A．locationB．business-hoursC．salaryD．details
小題10:
A．unbelievablyB．consequentlyC．a(chǎn)ccidentallyD．occasionally
小題11:
A．speechB．sportC．debateD．performance
小題12:
A．For exampleB．MoreoverC．HoweverD．To be exact
小題13:
A．createB．guessC．imagineD．think
小題14:
A．productionB．reflectionC．consciousnessD．business
小題15:
A．informationB．relationshipC．pronunciation D．a(chǎn)chievement

小題1:C
小題2:B
小題3:A
小題4:C
小題5:A
小題6:D
小題7:C
小題8:B
小題9:D
小題10:A
小題11:D
小題12:B
小題13:C
小題14:D
小題15:A

試題分析：今天，要想做廣告有效，你必須拋棄舊的教條的“面向大眾化”的觀念。現(xiàn)在所有的廣告都有地域性和私人化的特點(diǎn)。如今有效做廣告的關(guān)鍵是聚焦在個(gè)人。方法很多，你可以把廣告插在住戶(hù)加的門(mén)環(huán)上，或者車(chē)的擋風(fēng)玻璃上。用燈箱或印在衣服上或者。還可以在網(wǎng)上建立虛擬展廳，或者請(qǐng)一些名人當(dāng)街表演。當(dāng)然口碑是最好的宣傳。
小題1:考查名詞在語(yǔ)境中的用法辨析。如今有效做廣告的關(guān)鍵是聚焦在個(gè)人。person 人；product 產(chǎn)品；individual 個(gè)人； style 風(fēng)格。結(jié)合前一句話(huà)，故選C。
小題2:考查形容詞在語(yǔ)境中的用法辨析。有一些是每一個(gè)做廣告的人都能解決的普遍做法。special；特別的；common  普遍的； amusing  有趣的；normal 正常的。根據(jù)every advertiser一詞判斷，選B。
小題3:考查名詞在語(yǔ)境中的用法辨析。環(huán)形門(mén)環(huán)的門(mén)吊架會(huì)把你提供的東西的優(yōu)點(diǎn)直接地展現(xiàn)出來(lái)。description描述；decision  決定；discussion 討論；permission允許。兩者結(jié)合，故選A。
小題4:考查形容詞在語(yǔ)境中的用法辨析。想像一下，如果你雇一個(gè)人做走動(dòng)著的廣告或者做一個(gè)T恤衫的廣告，會(huì)給人留下多么深刻的印象。surprising令人驚奇的；funny 好玩的； impressive 印象深刻的； amazing令人驚奇的。故選C。
小題5:考查短語(yǔ)在語(yǔ)境中的用法辨析。也就是說(shuō)，你可以把你的產(chǎn)品印在T-恤衫上。that is 也就是說(shuō)；at the same time  同時(shí)； as a result 結(jié)果；  on occasion 有時(shí)。本句是對(duì)前一句的想法的具體實(shí)施。故選A。
小題6:考查名詞在語(yǔ)境中的用法辨析。也就是說(shuō)，你可以把你的產(chǎn)品印在顧客T-恤衫上。customers顧客；employers 雇主 ；consumers  消費(fèi)者； employees雇員。和your有關(guān)的應(yīng)該是顧客更好。故選D。
小題7:考查形容詞在語(yǔ)境中的用法辨析。從那以后，噴漆標(biāo)志就變得越來(lái)越流行了。expensive昂貴的；usual 通常的；popular 流行的；meaningless 毫無(wú)意義的。故選C。
小題8:考查動(dòng)詞短語(yǔ)在語(yǔ)境中的用法辨析。建一個(gè)網(wǎng)站用作虛擬展廳。refer to  參考；serve as  作為……服務(wù)。強(qiáng)調(diào)的是服務(wù)性的、暫時(shí)性的；stand for  代表；use as 用作……，強(qiáng)調(diào)用途。故選B。
小題9:考查名詞在語(yǔ)境中的用法辨析。使用它當(dāng)人們打電話(huà)詢(xún)問(wèn)關(guān)于你的公司、產(chǎn)品或服務(wù)的細(xì)節(jié)時(shí)。location 位置；business-hours  營(yíng)業(yè)時(shí)間；salary 工資；details 細(xì)節(jié)。故選D。
小題10:考查副詞在語(yǔ)境中的用法辨析。這些方法都是令人難以置信地有效，而且長(zhǎng)遠(yuǎn)來(lái)看很便宜。unbelievably令人難以置信地；consequently 結(jié)果；accidentally偶然地；occasionally 偶爾。結(jié)合后一句判斷，選A。
小題11:考查名詞在語(yǔ)境中的用法辨析。沒(méi)什么能和當(dāng)眾表演節(jié)目更吸引公眾的注意力的了。speech講話(huà)；sport 運(yùn)動(dòng)；  debate  討論； performance 表演。結(jié)合后面的解釋?zhuān)蔬xD。
小題12:考查連詞在語(yǔ)境中的用法辨析。你可以邀請(qǐng)一個(gè)樂(lè)隊(duì)來(lái)表演。比如，你可以雇一些著名的模特來(lái)生動(dòng)地展示它。For example例如；Moreover 而且；However  但是；To be exact 準(zhǔn)確的說(shuō)。故選B。
小題13:考查動(dòng)詞在語(yǔ)境中的用法辨析。你簡(jiǎn)直不能想象你的名字印在書(shū)的封面上的力量。create 創(chuàng)造；guess 猜測(cè)；imagine  想象；think 思考。故選C。
小題14:考查名詞在語(yǔ)境中的用法辨析。當(dāng)然口碑是推動(dòng)你的生意的最好的辦法。production 生產(chǎn)；reflection 反映；consciousness  意識(shí)；business 生意。故選D。
小題15:考查名詞在語(yǔ)境中的用法辨析�？诒苡檬且�?yàn)檫@些信息是以先前的積極的經(jīng)歷為基礎(chǔ)的。information信息；relationship 關(guān)系；pronunciation 發(fā)音；achievement 成就。故選A。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Every country has its own culture.
Even though each country uses doors. Doors many have_    __functions and purposes which lead to ___  _ differences.
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小題1:
A．differentB．importantC．practicalD．unusual
小題2:
A．nationalB．embarrassingC．culturalD．a(chǎn)mazing
小題3:
A．exitsB．entrancesC．signsD．doors
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A．a(chǎn)nnoyingB．hardC．satisfyingD．strange
小題7:
A．parentsB．studentsC．teachersD．drivers
小題8:
A．soonerB．laterC．fasterD．earlier
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A．politelyB．patientlyC．unconsciouslyD．slowly
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

It can’t be true that when in Rome do as the Romans do. So here’s some necessary information for you on what you can talk with the local people in France, Australia and Switzerland, and different customs of these countries.
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B．not to use sporting comparison with Australians
C．to have the Australians start a subject
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B．Australians like to criticize other people
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B．What to argue about with foreigners.
C．How to find better topics.
D．What to talk about with foreigners.
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A．effective communication with foreigners
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

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B．too many words are of no use
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D．the English prefer to make long speeches
小題3:According to the text, how can people from different cultures understand each other better?
A．By sharing different ways of life.
B．By recognizing different values.
C．By accepting different habits.
D．By speaking each other’s languages.
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A．Multicultural Environment.B．How to Understand Each Other.
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Cooler temperatures, attractive colors, smaller crowds autumn is the perfect time for travel and tourism. Here, three places are listed as the best fall trip destinations. Don’t worry if you can’t go to these places. By reading this page, we hope to take you on grand tour and let you experience fun and culture around the world.
Cannstatter Volkfest, Stuttgart, Germany
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小題1:The passage is presented for those who           .
A．care for fun and culture around the world
B．have planned to go for traveling this autumn
C．hate to have their holidays in other seasons
D．have not ever been to Europe and America
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A．enjoy live music at the beer – drinking festival
B．watch polar bears hunt seals
C．taste traditional, paper – wrapped fish and clips
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C．The beer – drinking event in German dates from the eighteenth century
D．Your favourite goods might be available in the expensive shop in Dublin
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Winning the lottery (彩票) is not the pot of gold at the end of the rainbow for many past winners. Sad stories do exist in large numbers for the past lottery winners and that's why some financial experts say "70 percent of lottery winners will squander away (亂花) winning within a few years." Some end up losing all within two years, family relationships destroyed or even worse.
Wayne Schenk was an old soldier diagnosed with lung cancer. When he won a million dollars in a lottery he thought his troubles were over and he would get the advanced medical treatment that might save his life. But Lottery officials refused to pay him the total sum in a single payment and they said they could not make an exception to the regulations. When Schenk died in 2007, he'd only received one payment of $34,000.
Another lottery winner, Billy Bob Harrell, Jr. killed himself two years after winning 31 million dollars in the Texas lottery in 1997.He'd spent large amounts of money and given large amounts away, but he didn't end me expected peace that should have come with the freedom of money.
Other lottery winners have ended up in prison for crimes. Many suffer bankruptcy (破產(chǎn)) after the big jackpot (頭獎(jiǎng)) is spent and given away, including some of the eight people who won the 365 million Powerball in 2006.
The examples given paint a sad picture of what can happen if you win a big lottery jackpot, but fortunately, these examples don't tell the stories of all jackpot winners.
小題1:What is the main idea of the first paragraph?
A．Most lottery winners use up money quickly.
B．Most lottery winners don't really end up well.
C．Winning lottery means relationships destroyed.
D．Financial experts are against the lottery industry.
小題2:Why did lottery officials refuse to give Wayne Schenk the million dollars in one payment?
A．He was diagnosed with lung cancer.
B．He was unwilling to give away his money.
C．They had to observe the official rules.
D．They didn't want to disturb his peace.
小題3:The author supports his main idea by ____.
A．giving examples B．making comparisons
C．listing numbers D．listing reasons
小題4:In the following paragraph, the author will probably talk about_____.
A．a(chǎn)dvice given by financial experts
B．happy stories of the lottery winners
C．conclusion drawn by the author
D．regulations about lottery winning

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Dear Reader，
Today I'm going to ask you to support Wikipedia with a donation. Sounds unusual: Why does one of the world's five most popular websites ask for financial support from its users?
Wikipedia is built differently from almost every other top 50.We have a small number of paid staff, just twenty­three. Wikipedia content is free to use by anyone for any purpose. Wikipedia is run by the non­profit Wikipedia Foundation, which I founded in 2003.
Wikipedia's driven by a global community (群體) of more than 150,000 volunteers, all devoted to sharing knowledge freely. More than 275 million people come to our website every month to access information, free of charge and free of advertising.
Your donation helps us in several ways. Most importantly, you will help us cover the increasing cost of managing global traffic to one of the most popular websites on the Internet. Funds also help us improve the software that runs Wikipedia, making it easier to search, easier to read, and easier to write for. We're bent on growing the free knowledge movement world­wide, by employing new volunteers, and building strategic (戰(zhàn)略的) partnerships with institutes of culture and learning.
Wikipedia is different. It's the largest encyclopedia (百科全書(shū)) in history, all written by volunteers.
Like a national park or a school, we don't believe advertising should have a place in Wikipedia. We want to keep it free and strong, but we need the support of thousands of people like you, for your donation will help keep Wikipedia free for the whole world.
Thank you!
Jimmy Wales
小題1:In the letter, Jimmy Wales, the founder of Wikimedia Foundation tries to ________.
A．compare some top websites
B．explain how Wikipedia works
C．introduce a new website to the readers
D．a(chǎn)ppeal to Wikipedia users to make donations
小題2:Which of the following is TRUE about Wikipedia?
A．Due to its less popularity, Wikipedia is no longer attractive to advertising at all.
B．Over 275 million people come to Wikipedia to access information for free weekly.
C．Wikipedia, the world's most popular website, is run by the Wikipedia Foundation.
D．Unlike others, Wikipedia, the largest encyclopedia in history, is written by volunteers.
小題3:From the letter we can know donations will help do the following for Wikipedia EXCEPT ________.
A．take on some new volunteers
B．develop an effective new software
C．a(chǎn)ccess free knowledge more easily
D．cover the increasing cost of management
小題4:It can be inferred from the letter that ________.
A．Wikipedia aims to give free access to the sum of all human knowledge
B．those donating to Wikipedia will be eventually employed as its volunteers
C．most websites including Wikipedia rely on financial supports from its users
D．supported by Wikipedia Foundation, Wikipedia wants to be free from advertisements

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Do you have any skiing equipment you no longer need? A ski school in the far north of India could put it to good use.
In March we published a photo story about the extraordinary Zsnskar region in northern India，which is cut off from the outside world for more than seven months of the year，and only accessible (可通行的)via a frozen river．We also included information about the limited use of skiing in the region and the recent creation of the Zanskar Ski School:
“Despite the difficulties of travelling through the region when the snow comes，skiing hasn’t traditionally been used as a means of transport by the locals，largely because trees don't grow here, so there is little in the way of raw materials from which to make skis．In 1995, a group of British scientists in the region noticed the lack of skis and one of them returned to set up the Zanskar Ski School in Padam．The school provides lessons for a small fee and rents skis to the local people. Among the benefits that the school hopes to bring are improved education—children often find it difficult to get to school through the deep snow—and the possibility of offering ski tours to tourists in the future．So far，more than 300 local people have received training，and local doctors and policemen regularly borrow skis.”
But what we weren't able to include in the article is that the ski school is always on the look out for old skiing equipment—particularly of a size suitable for children—and, I thought. Now the European ski season is drawing to a close，there might be a few of you out there who have some old equipment you'd like to see go to a good home．If that's the ease you can get in touch with the school via their website www.zanskarski school.org.
小題1:What's the purpose in writing the text?
A．To raise money to develop this area
B．To attract more tourists to the area
C．To appeal to more locals to attend the school
D．To ask people to give away their skis to the school
小題2:The local people don't use skiing to go about because             .
A．it is against the local custom
B．they don't have the wood to make skis
C．trees are in the way of the skiing route
D．it is dangerous to go skiing in this region
小題3: Who would be the most helpful to the school now?
A．People having old skiing equipment．
B．Students in the Zanskar Ski School
C．Locals in Zanskar region
D．Tavellers enjoying skiing
小題4:What can be the best title for the text?
A．An extraordinary region in India
B．A home for old skis
C．A good means of transport
D．A popular sport—skiing

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Hilton Shanghai, the city's first international hotel, has been recognized as a top business hotel in Shanghai for its convenient location and outstanding facilities for more than 20 years.
However, the hotel's newly appointed general manager Gerd Knaust says it is the people that make the hotel successful.
More than 380 employees have been working with the hotel for more than 15 years. Some of them have personal relationships with customers.
''It's a people-relation business,'' Knaust says. ''They really tell me about the stories in the last 15 years. It's something very nice to listen to. It's also a lasting memory for the guests.''
In fact, over the years, some of the guests have stayed in the hotel 200 or even 300 times.
Knaust, who has been working in the hospitality industry for more than 30 years, started his career as a chef in Germany. During his early 30s, Knaust already moved to the top in the culinary (烹調(diào)的) field as director of kitchen of Hyatt Regency Cologne in Germany.
After holding several general manager positions in Mandarin Oriental hotels, Knaust joined Hilton International as the general manager to open the Conrad and Doubletree by Hilton at Haitang Bay, Sanya in 2010.
When he was appointed as the general manager of Hilton Shanghai in November, he not only was heavily involved in recruitment, sales and marketing strategies but also he worked closely with the food and beverage team to develop the hotel's restaurant concepts and menus.
''I believe that we should offer quality and healthy food.'' he says.
Knaust believes that a hotel must value the customers' comments on Ctrip, Trip Advisor and other platforms, etc.
''It keeps us more on guard to be 100 percent professional,'' he says.
小題1:Why do business travelers choose Hilton Shanghai?
A．Because of its location, facilities and good service.
B．Because it is in Shanghai.
C．Because its general manager is excellent.
D．Because some customers are the staff’s relatives.
小題2:From the passage we know ______ .
A．Hilton Shanghai is the first international hotel in China
B．Gerd Knaust thinks that the staff is the most important in making the hotel successful
C．Gerd Knaust has worked in Hilton Shanghai for more than 20 years
D．most of the employees in Hilton Shanghai have personal relationships with customers
小題3:Knaust joined Hilton International as the general manager to ______.
A．start his career as chef
B．be involved in recruitment
C．open the Conrad and Doubletree
D．develop the hotel’s restaurant concepts and menus
小題4:Trip Advisor in the last paragraph but one is likely to be______.
A．a(chǎn) person who can give you some advice about trip
B．a(chǎn) place where you can have a good trip
C．a(chǎn)n organization which can give you some advice
D．a(chǎn) website where travelers can leave their advice
小題5:What is the passage mainly about?
A．First international hotel in Shanghai.B．How to manage a hotel well.
C．Knaust's management idea.D．Knaust's life story.

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