Question

【題目】People can be addicted to different things, e.g. alcohol, drugs, certain foods, or even television. People who have such an addiction are compulsive, i.e they have a very powerful psychological need that they feel they must satisfy. According to psychologists, many people are compulsive spenders; they feel that they must spend money. This compulsion, like most others, is irrational-impossible to explain reasonably. For compulsive spenders who buy on credit, charge accounts are even more exciting than money. In other words, compulsive spenders feel that with credit, they can do anything. Their pleasure in spending enormous amounts is actually greater than the pleasures that they get from the things they buy.

There is even a special psychology of bargain hunting. To save money, of course, most people look for sales, low prices, and discounts. Compulsive bargain hunters, however, often buy things that they don’t need just because they are cheap. They want to believe that they are helping their budgets, but they are really playing an exciting game: when they can buy something for less than other people, they feel that they are winning. Most people, experts claim, have two reasons for their behavior: a good reason for the things that they do and the real reason.

It is not only scientists, of course, who understand the psychology of spending habits, but also business people. Stores, companies and advertisers use psychology to increase business: they consider people’s need for love, power, or influence, their basic values, their beliefs and opinions, and so on in their advertising and sales methods.

Psychologists often use a method called “behavior therapy” to help individuals solve their personal problems. In the same was, they can help people who feel that they have problems with money.

【1】According to psychologists, a compulsive spender is one who spends large amounts of money ________.

A. and takes great pleasure from what he or she buys

B. in order to satisfy his or her basic needs in life

C. just to meet his or her strong psychological need

D. entirely with an irrational eagerness

【2】The passage is mainly concerned with ________.

A. the psychology of money - spending habits

B. the purchasing habits of compulsive spenders

C. a special psychology of bargain hunting

D. the use of the psychology of spending habits in business

【3】Which of the following statements is true?

A. All people spend money for exactly the same reason they need to buy things.

B. Business people and advertisers can use the psychology of money to increase sales.

C. Business people understand the psychology of compulsive buying better than scientists do.

D. Compulsive bargain hunters do not have problems with money.

【4】From the passage we may safely concluded that compulsive spenders or compulsive bargain hunters ________.

A. are really unreasonable

B. need special treatment

C. are really beyond treatment

D. can never get any help to solve their problems with money

Answer 1

【答案】

【1】C

【2】A

【3】B

【4】B

【解析】本文是一篇記敘文。主要講述了擁有難以抑制花錢欲望的一類人的心理，以及商家利用人們的這一心理進行商品銷售的營銷策略，并闡明這類心理可以通過行為治療來進行治療。

【1】細節(jié)理解題。A選項根據(jù)“Their pleasure in spending enormous amounts is actually greater than the pleasures that they get from the things they buy”可知，A選項不符合文意；B選項根據(jù)文章“however, often buy things that they don’t need just because they are cheap”，B選項表述不符合文章內容；D選項根據(jù)“This compulsion, like most others, is irrational-impossible to explain reasonably”可知，D選項表述不符合文意；C選項根據(jù)“they have a very powerful psychological need that they feel they must satisfy”“According to psychologists, many people are compulsive spenders; they feel that they must spend money”可知，C選項符合文章內容。故選C。

【2】主旨大意題。根據(jù)“There is even a special psychology of bargain hunting”，可知，本文主要介紹了一種關于消費的心理學。故選A。

【3】細節(jié)理解題。A選項根據(jù)“Compulsive bargain hunters, however, often buy things that they don’t need just because they are cheap”可知，A選項錯誤；C選項根據(jù)“It is not only scientists, of course, who understand the psychology of spending habits, but also business people. Stores, companies and advertisers ”可知，文中并未提及對于消費心理，商家比科學家理解的更好；D選項“Compulsive bargain hunters, however, often buy things that they don’t need just because they are cheap. They want to believe that they are helping their budgets”，可知Compulsive bargain hunters 為了省錢只買比較便宜的東西，所以D選項與本文內容相悖；B選項根據(jù)原文“business people. Stores, companies and advertisers use psychology to increase business”，可知B符合文章內容。故選B。

【4】推理判斷題。文章主要講述在消費方面有心理問題的人群，結合文章最后一段內容“Psychologists often use a method called “behavior therapy” to help individuals solve their personal problems. In the same was, they can help people who feel that they have problems with money”可以推斷，沉迷于消費的人需要接受特殊治療。故選B。