Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收視率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
小題1:Television sport programs on weekend afternoons         .
A．result in more sport event
B．get more viewers to play sports
C．make more people interested in television
D．bring more money to the television networks
小題2:Why would weekend afternoons become dead time without sport programs?
A．Because there would be few viewers
B．Because the advertisers would be off work
C．Because television programs would go slowly
D．Because viewers would pay less for watching television
小題3:In many families, men make decision on          .
A．holidayB．sports viewingC．television shoppingD．expensive purchases
小題4:The ratings are not important for golf and tennis programs because         .
A．their advertisers are carmakers
B．their viewers are attracted by sports
C．their advertisers target at rich people
D．their viewers can afford expensive cars
小題5:What is the passage mainly about?
A．Television viewers are determined by male viewers
B．Rich viewers contribute most to television companies
C．Sports are gaining importance in advertising on television
D．Commercial advertisers are the major sponsors of sport event

小題1:D
小題2:A
小題3:D
小題4:C
小題5:C
本文是說明文，說明運動占據(jù)很大一部分商業(yè)廣告。
小題1:細節(jié)理解題。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中 sell high price 與bring more money 是同義重現(xiàn)。
小題2:細節(jié)理解題。結(jié)合41題和排除法可以得出答案。其中BCD項的表達都不合常理。
小題3:細節(jié)理解題。由They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.可知，其中expensive purchases與on the purchases of computers, cars and life insurance屬于上下義重現(xiàn)。
小題4:細節(jié)理解題。由It is made up of people from the highest income groups in the United States,可知，其中highest income 和 rich people 同義重現(xiàn)。此外，此題也可以根據(jù)常識解答：一般而言，高爾夫球是貴族運動，是有錢人的娛樂活動。
小題5:主旨大意題。根據(jù)全文不難得出答案。另外也可以用排除法解答：A項中電視收視率只是其中的一個細節(jié)，不能作為全文主旨，錯在以偏概全。B項的most 和D項的major一樣，都是表達有誤。
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科目：高中英語 來源：不詳 題型：閱讀理解

When you are in England, you must be very careful in the streets because the traffic drives on the left.
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科目：高中英語 來源：不詳 題型：閱讀理解

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B．A travel guide of the writer’s hometown .
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科目：高中英語 來源：不詳 題型：閱讀理解

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C．The water from the mountain.
D．The challenge up to its top.
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科目：高中英語 來源：不詳 題型：閱讀理解


Popular music in America is what every student likes. Students carry small radios with earphones and listen to music before class, after class, and at lunch. Students buy cars with large speakers and play the music loudly as they drive on the street.
Adult drivers listen to music on the car radio as they drive to work. They also listen to the news about sports, weather and the life of American people .Most of the radio programs are music.
Pop or popular music singers make much money .They make a CD or tape which radio stations use in many places .Once the popular singer is heard all over the country, young people buy his or her tape .Some of the money from these tapes comes to the singer .Wherever the singer goes, all the young people want to meet him or her. Now the singer has become a national star.
There are other kinds of music that are important to Americans. One is called folk music .It tells stories about the common life of Americans. Another is called western or country music .This was started by cowboys who would sing at night to the cows they were watching. Today, any music, about country life and love between a country boy and his girl is called western or country music.
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A. Two   B. Three    C   Four     D .Five
小題2:When pop singers ___ ___, they will become national stars.
A make much money                   B. make a CD or tape
C .are loved by all the young people   D. are wanted to sing on the radio
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A．common life of Americans B．country life of and love stories
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A．a(chǎn)ll students in America like popular music .
B．students with cars in America don’t like to listen to music while driving
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D．Everyone in America wants to meet pop singers wherever they go.
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科目：高中英語 來源：不詳 題型：閱讀理解

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Many people are superstitious about numbers. They think that there are lucky numbers and unlucky numbers.
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There are even superstitions about superstitions. Those superstitions will tell people how to reverse bad luck.
When the Japanese bump heads, they immediately bump heads again. According to a Japanese superstition, the first-bump means their parents will die, but the second bump "erases" the first bump         
To reverse bad luck in general, people turn around three times, turn their pockets inside out, or put their hats on backwards.
In the United States, baseball players sometimes wear their caps backwards when their team is losing. It looks silly, but the baseball players do not mind if it helps them win the game.   
小題1:It can be inferred that superstitions about numbers are           .
A．popular neither in Japan nor in China
B．popular only in Japan and in China
C．popular both in Japan and in China
D．causing great troubles both in Japan and in China
小題2:The underlined word " reverse " means           .
A．change to bad luckB．cause to go in the opposite direction
C．change for the worseD．exchange
小題3:If a Japanese purposely bumps his head again after an accidental bump, we can be sure that     .  
A．he is madB．he is happyC．he is superstitiousD．he is very sad
小題4:The writer wrote this passage with the purpose of           .
A．persuading us to believe superstitions
B．showing us some facts of superstitions
C．showing us the magic power of number
D．showing us a numerologist

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