The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising cost for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers “seemingly unreasonable resistance to the product”. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons. However, this was confirmed by one of motivation research's classic studies, one often cited（引用）in the trade.

Mason Haire, professor of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the bands or amounts specified. The seventh item, in the fifth place on both lists, read “1 Ib. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman（“personality and character”）who would draw up（制定）that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife. No one in the other group drew such a conclusion about the house-wife who intended to buy regular coffee.

53. In this instance, the purpose of motivation research was to discover      .

why people drink coffee

B. why instant coffee was successful

C. why regular coffee was successful

D. the real reason why people would not buy instant coffee

54. This investigation indicates that       .

50 percent of housewives are lazy

B. housewives who use instant coffee are lazy

C. many women believe that wives who use instant coffee are lazy

D. wives who use regular coffee are good planners

55. On the results of this test, the producers probably revised their advertising to show a     .

lazy housewife using regular coffee

B. hard-working housewife using instant coffee

C. lazy housewife using instant coffee

D. man obviously enjoying the taste of instant coffee

56. It is implied but not stated that       .

A. Despite its advantages, most people dislike instant coffee because of its taste.

B. The advertising cost for instant coffee was greater than for regular coffee.

C. Very often we do not know the real reasons for doing things.

D. Taste is the principal factor in determining what we buy.

【小題1】D

【小題2】C

【小題3】B

【小題4】C

練習冊系列答案
相關(guān)習題

科目：高中英語 來源：湖南省衡陽八中2012屆高三第三次月考英語試題（人教版） 題型：001

PART ONE LISTENING COMPREHENSION(30 marks)

SECTION A(22.5 marks)

Directions：In this section, you'll hear six conversations between two speakers．For each conversation, there are several questions and each question is followed by three choices marked A, B and C．Listen to the conversations carefully and then answer questions by marking the corresponding letter(A, B, C)in the question booklet．

You will hear each conversation TWICE．

Conversation 1

1．How many ballet performances will be held next week?

A．2．

B．3．

C．4．

2．When will the man attend the performance?

A．Next Thursday．

B．Next Friday．

C．Next Sunday．

Conversation 2

3．Why does the man want to return the product?

A．He dislikes its color．

B．He already has one．

C．There is something wrong with it．

4．When did the man buy the produc?

A．Last Thursday．

B．Last Friday．

C．Friday．

Conversation 3

5．What does the man think of the tour company?

A．Disorganized．

B．Dishonest．

C．Disordered．

6．What does the woman promise to do?

A．Offer the man a better accommodation

B．Give back some money to the man．

C．Offer the man a free city tour．

Conversation 4

7．Why does the man want to buy a present for Professor Kim?

A．The professor helped him a lot．

B．The professor will leave for China．

C．The professor's birthday is coming next week．

8．What kind of present does the woman suggest?

A．A tie．

B．Some kind of pet．

C．Some kind of water plant．

9．What do we know about the woman?

A．She likes the professor very much．

B．She has the same interest as the professor．

C．She will run a flower shop this term．

Conversation 5

10．How much does the man charge for the book Today's World?

A．＄ 13．

B．＄ 30．

C．＄ 60．

11．Why is the woman surprised by the price of the science book?

A．It is an old copy．

B．It is in pretty bad condition．

C．It is full of the man's poor notes．

12．What book does the woman buy in the end?

A．The science book．

B．The math book．

C．The English book．

Conversation 6

13．What happened to the man?

A．He broke one of his feet．

B．He hurt one of his ankles．

C．He hurt his left leg．

14．What does the man ask the woman to do?

A．Take him to the X－ray room．

B．Give him some medince．

C．Help him stand up slowly．

15．How soon will the X－ray result come out?

A．In a qurter or so．

B．In about half an hour．

C．In fifty minutes or so．

SECTION B(7.5 marks)

Directions：In this section, you will hear a mini－talk．Listen carefully and then fill in the numbered blanks with the information you have got．Fill in each blank with NO MORE THAN THREE WORDS．

You'll hear the short passage TWICE．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Brazil has become one. of the developing world’s great successes at reducing population growth but more by accident than design. While countries such as India have made joint ef??forts to reduce birth rates, Brazil had better results without re??ally trying, says George Martine at Harvard.

Brazil’s population growth rate dropped from 2. 99% a year between 1951 and 1960 to 1. 93% a year between 198 land 1990, and Brazilian women now have only 2. 7 chil??dren on average. Martine says this figure may have fallen still further since 1990, an achievement that makes it the envy of many other Third World countries.

Martine puts it down to, among other things, soap operas (肥皂劇) and installment (分期付款) plans introduced in the 1970s. Both played an important, although indirect, role in low??ering the birth rate. Brazil is one of the world’s biggest produc??ers of soap operas. Globo, Brazil’s most popular television net??work, shows three hours of soaps six nights a week, while three others show at least one hour a night. Most soaps are based on wealthy characters living the high life in big cities.

Although they have never really tried to work in a mes??sage towards the problems of reproduction, they describe mid??dle and upper class values: not many children, women work??ing, says Martine. They sent this image to all parts of Brazil and made people conscious (有意識的) of other patterns of behaviour and other values, which were put into a very attrac??tive package.

Meanwhile, the installment plans tried to encourage the poor to become consumers. " This led to an enormous change in consumption (消費) patterns and consumption was incom??patible (不相容的) with unlimited reproduction," says Mar??tine.

9. According to the passage, Brazil has lowered its population growth ________.

A. by educating its citizens                B. by careful family planning

C. by developing TV programmes                     D. by chance

10. According to the passage, many Third World countries

A. haven’t given much attention to birth control

B. would soon join Brazil in controlling their birth rate

C. haven’t yet found an effective measure to control their population

D. haven’t realized the importance of TV plays in family planning

11. Soap operas have helped in lowering Brazil’s birth rate be??cause ________.

A. they keep people sitting long hours watching TV

B. they have gradually changed people’s way of life

C. people are drawn to their attractive package

D. they popularize birth control measures

12. What is Martine’s conclusion about Brazil’s population growth?

A. The increase in birth rate will increase consumption.

B. The desire for consumption helps to reduce birth rate.

C. Consumption goes with reproduction.

D. A country ‘s production is limited by its population growth.

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Brazil has become one. of the developing world’s great successes at reducing population growth but more by accident than design. While countries such as India have made joint ef??forts to reduce birth rates, Brazil had better results without re??ally trying, says George Martine at Harvard.

Brazil’s population growth rate dropped from 2. 99% a year between 1951 and 1960 to 1. 93% a year between 198 land 1990, and Brazilian women now have only 2. 7 chil??dren on average. Martine says this figure may have fallen still further since 1990, an achievement that makes it the envy of many other Third World countries.

Martine puts it down to, among other things, soap operas (肥皂劇) and installment (分期付款) plans introduced in the 1970s. Both played an important, although indirect, role in low??ering the birth rate. Brazil is one of the world’s biggest produc??ers of soap operas. Globo, Brazil’s most popular television net??work, shows three hours of soaps six nights a week, while three others show at least one hour a night. Most soaps are based on wealthy characters living the high life in big cities.

Although they have never really tried to work in a mes??sage towards the problems of reproduction, they describe mid??dle and upper class values: not many children, women work??ing, says Martine. They sent this image to all parts of Brazil and made people conscious (有意識的) of other patterns of behaviour and other values, which were put into a very attrac??tive package.

Meanwhile, the installment plans tried to encourage the poor to become consumers. " This led to an enormous change in consumption (消費) patterns and consumption was incom??patible (不相容的) with unlimited reproduction," says Mar??tine.

according to the passage, Brazil has lowered its population growth ________.

A. by educating its citizens                 B. by careful family planning

C. by developing TV programmes                     D. by chance

according to the passage, many Third World countries

A. haven’t given much attention to birth control

B. would soon join Brazil in controlling their birth rate

C. haven’t yet found an effective measure to control their population

D. haven’t realized the importance of TV plays in family planning

Soap operas have helped in lowering Brazil’s birth rate be??cause ________.

A. they keep people sitting long hours watching TV

B. they have gradually changed people’s way of life

C. people are drawn to their attractive package

D. they popularize birth control measures

What is Martine’s conclusion about Brazil’s population growth?

A. The increase in birth rate will increase consumption.

B. The desire for consumption helps to reduce birth rate.

C. Consumption goes with reproduction.

D. A country ‘s production is limited by its population growth.

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Brazil has become one. of the developing world’s great successes at reducing population growth but more by accident than design. While countries such as India have made joint ef?forts to reduce birth rates, Brazil had better results without re?ally trying, says George Martine at Harvard.

Brazil’s population growth rate dropped from 2. 99% a year between 1951 and 1960 to 1. 93% a year between 198 land 1990, and Brazilian women now have only 2. 7 chil?dren on average. Martine says this figure may have fallen still further since 1990, an achievement that makes it the envy of many other Third World countries.

Martine puts it down to, among other things, soap operas (肥皂劇) and installment (分期付款) plans introduced in the 1970s. Both played an important, although indirect, role in low?ering the birth rate. Brazil is one of the world’s biggest produc?ers of soap operas. Globo, Brazil’s most popular television net?work, shows three hours of soaps six nights a week, while three others show at least one hour a night. Most soaps are based on wealthy characters living the high life in big cities.

Although they have never really tried to work in a mes?sage towards the problems of reproduction, they describe mid?dle and upper class values: not many children, women work?ing, says Martine. They sent this image to all parts of Brazil and made people conscious of other patterns of behaviour and other values, which were put into a very attrac?tive package.

Meanwhile, the installment plans tried to encourage the poor to become consumers. " This led to an enormous change in consumption patterns and consumption was incom?patible (不相容的) with unlimited reproduction," says Mar?tine.

1. According to the passage, Brazil has lowered its population growth ________.

A. by educating its citizens　 B. by careful family planning

C. by limiting birth rate         　　　　 D. by chance

2. According to the passage, many Third World countries

A. are unwilling to control the birth rate.

B. are willing to join Brazil in controlling their birth rate soon

C. haven’t yet found an effective measure to control their population

D. haven’t realized the importance of TV plays in family planning

3. Soap operas have helped in lowering Brazil’s birth rate be?cause ________.

A. they educate people.

B. they have gradually changed people’s way of life

C. people are drawn to their attractive package

D. they popularize birth control measures

4. What is Martine’s conclusion about Brazil’s population growth?

A. The desire for consumption helps to reduce birth rate.

B. The increase in birth rate will be controlled.

C. Consumption goes with reproduction.

D. A country ‘s production is limited by its population growth.

　 5. According to the passage, soap operas show that they have ____in the middle class.

　 A. one or two babies.　　　 B. many babies　　　 C. only a boy　 D. only a girl

 

查看答案和解析>>

同步練習冊答案