Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消費(fèi)) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today  they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠誠) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
小題1:Fashion magazines today         .
A．seldom put models on the cover
B．no longer put models on the cover
C．need not worry about celebrities’ market potential
D．judge the market potential of every celebrity correctly
小題2:A change in the consumer market can be found today that         .
A．price rather than brand name is more concerned
B．producers prefer models to celebrities for advertisements
C．producers prefer TV actresses to film stars for advertisements
D．quality rather than the outside of products is more concerned
小題3:The underlined sentence in Paragraph 4 indicates that any wrong step will possibly         .
A．decrease the popularity of a celebrity and the sales of his products
B．damage the image of a celebrity in the eyes of the general public
C．cut short the artistic career of a celebrity in show business
D．influence the price of a celebrity’s products
小題4:The passage is mainly about         .
A．celebrity and personal styleB．celebrity and market potential
C．celebrity and fashion designD．celebrity and clothing industry

小題1:A
小題2:D
小題3:A
小題4:B

試題分析:本文是一篇說明文，說明了名人已成為流行文化的重要代表，但是今天，名人面臨更加嚴(yán)峻的尷尬。流行文化圈比以往大，其周轉(zhuǎn)速度也加快，名人每一次的失誤都會減少他們的知名度，和他們產(chǎn)品的銷售
小題1:細(xì)節(jié)題，由第一段第三行fashion magazines have almost abandoned the practice of putting models on the cover…可以知道答案，故選A。
小題2:推理題，由第二段第三行they’re started by first-class stars whose products enjoy equal fame with some world top brands.可以推出答案，所以選D。
小題3:推理題，由最后一段倒數(shù)第四行Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered可以推出答案，所以選A
小題4:推理題，由本文的主要意思“名人已成為流行文化的重要代表，但是今天，名人面臨更加嚴(yán)峻的尷尬。流行文化圈比以往大，其周轉(zhuǎn)速度也加快，名人每一次的失誤都會減少他們的知名度，和他們產(chǎn)品的銷售”可以推出答案，所以選B
點(diǎn)評：這篇文章比較抽象，關(guān)鍵在于正確理解，理解了文章主旨后，再關(guān)注細(xì)節(jié)，所有的問題迎刃而解
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解

Stephen Hawking, one of the world’s smartest physicists, once said: “I’m obsessed by time.”Many of us are, and the popularity of time travel TV series has just proved that.
After Palace and Startling by Each Step 《步步驚心》achieved startling ratings last year, Palace 2 aired on January 20, attracting time travel fans back to TV.“It’s fun to watch characters travel back in time and deal with the conflicts between modernity and ancient times,” Xia Xiaoyan, who works for a foreign-owned enterprise in Shanghai, told China Daily. “Time travel series connect both today and the past, thus offering room for imagination,” said Cai Yinong, the producer of Startling by Each Step.
“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia explained her love for time travel TV series.Her comment echoes a 2011 survey by Great Marketing Research Co Ltd in China. When asked about what’s so appealing about time travel TV series, 21 percent of respondents answered: “Those attractive characters.”
A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey.Cai Yinong agrees. “Many people are facing tremendous pressures in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily.
The love for time traveling is universal.Woody Allen’s latest movie Midnight in Paris, which has been nominated for Best Picture, Directing, Original Screenplay and Art Direction for the 2012 Academy Awards, features modernity versus cultural nostalgia.
小題1:Which might be the best title for this passage ?
A．Time travel is universalB．Time travel TV series
C．A introduction to Startling by Each StepD．Time travel wins fans
小題2:The reasons why people like time travel are as followings except______.
A．It’s fun to watch characters travel back and deal with the conflicts between modernity and ancient times.
B．Time travel series offer room for imagination.
C．The characters are attractive.
D．After watching time travel series, you can escape reality.
小題3:Which word can replace the underlined word “hooked” in the third paragraph.
A．pleasedB．movedC．a(chǎn)ttractedD．surprised
小題4:It can be inferred from the passage that________.
A．Stephen Hawking likes time travel TV series.
B．A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer.
C．Not only Chinese audience but also foreigners like watching time travel stories.
D．Startling by Each Step has been nominated for Best Picture, Directing, Original Screenplay and Art Direction for the 2012 Academy Awards.
小題5:We can learn form what Cai Yinong said in the fourth paragraph that ________.
A．Everyone likes watching time travel stories.
B．Many people want to escape reality because of the pressures in their fast-paced lives.
C．Many people want to go back to the ancient times.
D．People can get more relaxation in the ancient times.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空

When a rather dirty, poorly dressed person kneels at your feet and puts out his hands to beg _36____a few coins, do you hurry on, not ___37___ what to do, or do you feel sad and hurriedly ___38___ some money? What should our attitude__39__ beggars be? There can be no question that the world is full of terribly sad stories． It ___40___ be terrible to have no idea where our next meal is going to come from． It seems ___41___ not to give some money to beggars．
__42____, most of the world’s great religions order us to be open-hearted and ___43__what we have with those less lucky than ourselves． But has the world changed? Maybe what was morally right in the old days, ___44___ one knew exactly who in the village had suffered misfortune and needed help, is no longer the best idea． Quite a few people will not give to beggars． Let us look at their ___45__．
First, some believe that many city beggars dress up ___46___ to look pitiable and actually make a good ___47___ from begging． Giving to beggars only encourages this sort of evil（惡行）． __48___, there is the worry that the money you give will be spent on beer, wine or drugs． Thirdly, there is the opinion__49____there is no real excuse for begging． One might be poor, but that is no reason for losing one’s sense of ___50___ and self-dependence．
Related to this is the opinion that the problem should be handled by the government __51____ordinary people． Some people think beggars should go to the local government department and __52____ help．
It is hard to come to any final conclusion: there are various __53___and we must __54___ them differently． A few coins can save a life in some situations, and even if the money is wasted, that does not take away the moral goodness of the__55____．
小題1:
A．toB．withC．a(chǎn)tD．for
小題2:
A．knowingB．expectingC．demandingD．settling
小題3:
A．put awayB．hand overC．take inD．get out
小題4:
A．a(chǎn)tB．inC．overD．towards
小題5:
A．mustB．canC．needD．might
小題6:
A．warm-heartedB．generousC．cruelD．considerate
小題7:
A．StrangelyB．HonestlyC．CertainlyD．Surprisingly
小題8:
A．giveB．donateC．shareD．contribute
小題9:
A．whyB．whenC．whatD．how
小題10:
A．a(chǎn)rgumentsB．quarrelsC．sayingsD．talks
小題11:
A．on showB．on purposeC．for funD．by accident
小題12:
A．moneyB．comfortC．livingD．decision
小題13:
A．SecondlyB．SurelyC．PossiblyD．Then
小題14:
A．whatB．whetherC．thatD．which
小題15:
A．goodnessB．prideC．securityD．responsibility
小題16:
A．rather thanB．or ratherC．other thanD．but also
小題17:
A．produceB．receiveC．earnD．offer
小題18:
A．casesB．eventsC．conditionsD．states
小題19:
A．go withB．communicate withC．deal withD．meet with
小題20:
A．giverB．receiverC．villagerD．government

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Many job opportunities are offered to those who wish to work. It helps if you know more than one language. There are good jobs for interpreters and typists who know English and another language.
There are many good jobs in government. In most cases, you must be a citizen of this country, and you must take a civil service examination. These examinations are open to everyone, regardless of race, religion, or color.
For many civil service jobs you need a high school diploma. The person who does not have a high school diploma can get one. There are several ways. You can study high school subjects at home and then take special tests. If you pass the tests, then you get a diploma. Or you can go to night school. There are classes that prepare you to take special tests to earn a diploma.
You can attend a night school that grants a high school diploma if you complete certain courses. If you do this, you do not have to take the special tests. Be as well trained as you can. Get as much training as you can. Opportunity knocks at every door. Be sure that when it knocks at your door you are ready.
小題1:From the passage, we know that an interpreter’s job must have something to do with_________.
A．moneyB．languagesC．opportunitiesD．diploma
小題2:In order to get a government job, you must take a certain__________.
A．courseB．tripC．testD．service
小題3:The passage suggests that _________.
A．a(chǎn)ny citizen can try to get a government job
B．civil service jobs are offered only to foreigners
C．training programs are often poorly organized
D．a(chǎn)nyone who wishes to work can get a good job
小題4:We can see that          .
A．one can work on a high school diploma at home
B．typists who know English get a good pay
C．well-trained people are often out of work
D．job opportunities will help you to know more than one language
小題5:Which of the following is not true? If you want to get a high school diploma, you need        .
A．to study at home and pass special tests
B．to go to night school to prepare you to pass special tests
C．to attend a night school and complete certain courses
D．to get as much training as you can and be always ready

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

BEIJING - The country's top health officials state that an international charity's decisions not to give millions of dollars to Chinese organizations that fight AIDS and other diseases will not bring about the end of those organizations. 
The Global Fund to Fight AIDS, Tuberculosis and Malaria announced on Monday that it will withhold $95 million from the $270 million in grants(補(bǔ)助金) it had planned to give China. That decision came as the result of months of discussion between the charity and Chinese officials. 
On the mainland, a large number of programs meant to prevent the spread of HIV/AIDS have received money from the Global Fund. Many observers now fear that the announced cut will undermine those organizations' work. 
Chen Zhu, the minister of health, said officials have found a way to limit the harm. “In the coming five years, the Chinese government will constantly increase its financial support of social organizations, particularly those that work to control and prevent HIV/AIDS.” Chen said while addressing the 6th Experience Exchange Conference of International Cooperation Program on HIV/AIDS in China on Monday. 
In a recent survey of more than 200 organizations taking part in the fight against HIV/AIDS on the mainland, nearly 80 percent of them said they had received grants from the Global Fund. About 83 percent of them said they will find it difficult to continue operating without financial support from abroad, it said. Official statistics showed the Global Fund has given China $548 million in grants since 2003. 
Xia Jing, leader of a Beijing-based grassroots organization dedicated to controlling AIDS, said: “We were like children fostered by foreign milk. As foreign money began to be withdrawn from China, we were faced with serious financial hardships.” Han Mengjie, executive director of Global Fund China Programs, said the Chinese government has fully recognized the important role social organizations play in controlling diseases. “The work done and efforts made by such organizations must be sustained for a long time to supplement the government's intervention work,”he said, “We have to face the truth that international money for AIDS control will gradually leave China and to prepare ourselves to deal with that.” 
小題1:Which sentence is the closest to the title of the passage?
A．China will have to fight against AIDS alone, though facing financial hardship.
B．Chinese organizations of fighting against AIDS and other diseases won’t receive money from international charity.
C．The fight against AIDS won’t be stopped by the withdraw of money from charity in China.
D．Chinese organizations of fighting against AIDS and other diseases will be reduced to despair.
小題2:According to Han Mengjie, which of the following is the most possible action to be taken?
A．Chinese government is expected to seek help from social organization to control diseases
B．Chinese government shouldn’t rely too much on social organizations
C．Social organizations’ work and efforts won’t make much difference to the fight against AID
D．We Chinese are well prepared for the international money’s withdraw from China
小題3:How much money will China have received from Global Fund by the end of this year ?
A．$818B．$548 C．$ 270D．$723
小題4:What implication can we get from the passage？
A．Many people are not optimistic about the control of AIDS.
B．Chinese government will take an active part in AIDS control.
C．International charity are treating China unfairly.
D．Most organization related with AIDS control had received money from the Global Fund before this announcement on Monday.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

He wasn’t sick. He wasn’t old. And he wasn’t losing. He had a very good final season and won his last game in 2008. And then he walked away.
Lloyd Carr was 62. That’s a few years earlier than retirement(退休) age in America and many years earlier than some college football coaches say goodbye. How was Carr, who coached University of Michigan, able to leave so easily?
“ It can be intoxicating,” Carr admits. “The Saturday afternoons and the crowds. And when you win, there’s nothing like it.”
But the job needs hard work. The pressure to win. The endless training. The hours are so long that sleeping at the office is a normal thing. I reported Carr’s career at Michigan from 1995 to 2007. I saw him run onto the field before 100,000 cheering fans, saw him enjoy a share of a national championship with a 12-0 season.
And when I visited him recently in retirement, the difference was noticeable. He seems much calmer, relaxed, more at peace. He says, “As much fun as it is, there’s a period when you have other things to deal with.”
Carr knew he wanted to travel, see the world, read more, do other work. He is now connected with a children’s hospital, does some speaking, plays golf, and enjoys relaxing with his wife, Laurie, and their many grandchildren.
Several of today’s big-name coaches are all about Carr’s retirement age. Nick Saban turns 59 this month. Jim Tressel is 57. Frank Beamer is already 63. None of them seems to be slowing down.
So when, I ask Carr, is the right moment to leave such a great job?
He thinks. Finally, he says, “When you love it and can still walk away from it. That’s the right moment.”
小題1:Lloyd Carr stopped working as a coach because he _______.
A．was too oldB．was injured seriously
C．had other things to experienceD．followed others’ examples
小題2:The underlined word “intoxicating” in Paragraph 3 probably means ______.
A．excitingB．disappointingC．surprisingD．puzzling
小題3:It can be inferred from the text that Lloyd Carr ________.
A．was always free after retirement
B．was a failure as a football coach
C．missed the time when he coached
D．enjoyed his retirement life very much
小題4:The author is most probably ________.
A．a(chǎn) football playerB．Lloyd Carr’s assistant
C．a(chǎn) retired coachD．a(chǎn) sports reporter

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Tattoos and body piercings（穿孔）have moved up on the trend list in recent years. Around Western schools lots of teens are sporting new holes and “flesh ink”（紋身）. As with all other subjects, the Chinese will surely have to deal with this situation with respect to their children. To get a better view of what has happened in the West, 1et’s sit down and hear what they say.
Tiara from Indiana： 
I personally think body piercing is sickening. If there were supposed to be holes in your body，you would have been born with them. I do，however，think that ear piercing is not wrong. There is a difference between ear piercing and belly button piercing. Ear piercing is not nearly as dangerous. I would be sick if someone stuck a needle in my belly button.
Lee from Illinois:
Hi! I live in Illinois. I am 23. I have 12 tattoos and three piercings. I love my tattoos and consider myself an art collector. You would be surprised at who has given me the thumbs up on my art work. People on the street stop me to look at the tattoo on my leg. Most of them don’t know what it is. They just think the work itself is great.
Subotai from California:
I’m not forbidden of self-expression，but when I see high school students getting these piercings, I really wonder. In some cases, the drive is deeper and darker than mere fashion. A friend of mine tried piercing her own tongue with a safety pin. It got infected and she had a tongue the size of a cow’s.
Jackson from Ohio:
I don’t think it is wrong, but when people do it all over the place like their face and everything—I think that’s ridiculous. People who get the big “dragons that cover the whole body—I don’t think that’s necessary.” When I see naked chicks on guys, I think, “You have no respect for women.”
小題1:Who doesn’t think tattoos and piercings except ear piercing are beautiful？
A．JacksonB．LeeC．TiaraD．Subotai
小題2:We can conclude that        .
A．tattoos and piercings are a new kind of elegant art
B．a(chǎn)ll the teachers in the West are in favour of tattoos and piercings
C．everything is changeable as time goes on
D．it is necessary to live with different views of beauty
小題3:The best title for this passage is probably        .
A．Body Art or Causing Damage
B．Doing Damage to the Young People’s Bodies
C．Young People’s Different Curiosities
D．The Latest Fashion

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


I am a mother of three children and have recently completed my college degree. The last class I had to take was social study. The last project of the term was called “Smile”. The last class was asked to go out and smile at three people and document their reactions.
Soon after we were given the project, my husband, my youngest son, and I went out to McDonald’s one cold March morning. It was just our way of sharing special playtime with our son.
We were standing in line, waiting to be served, when all of a sudden everyone around us began to back way. I turned around and found there standing behind me were two poor homeless men with a horrible “dirty body” smell. The short gentleman, close to me, was “smiling”. His beautiful sky blue eyes were full of light as he searched for acceptance. The second man played with his hands uneasily as he stood behind his friend. I realized the second man was mentally challenged and the blue-eyed gentleman was his salvation (救贖). The short man just asked for a coffee because that was all they could afford.
I smiled and asked the young lady behind the counter to give me two more breakfast meals on a separate tray. I then walked around the corner to the men’s table. I put the tray on the table and laid my hand on the blue-eyed gentleman’s cold hand. He looked up at me with tears in his eyes and said “Thank you”.
I started to cry as I walked away to join my husband and son. When I sat down my husband smiled at me and said, “That’s why God gave you to me, Honey. To give me hope.”
On the last evening of class, I turned in “my project” and the instructor read it. Then she looked up at me and said, “Can I share this?” I slowly nodded as she got the attention of the class. She began to read and we all knew that we need to heal people and to be healed.
I graduated with one of the biggest lessons I would ever learn: UNCONDITIONAL ACCEPTANCE. “LOVE PEOPLE AND USE THINGS---NOT LOVE THINGS AND USE PEOPLE.”
小題1: Why did the people around the author back away?
A．Because both men were poorly dressed and mentally ill.
B．Because the short gentleman was smiling to everyone around.
C．Because two homeless men were also waiting in line, with a bad smell.
D．Because the second man stood playing with his hands.
小題2:After the author handed the meals to the homeless men, she _________.
A．talked with them for a while.B．went back to her husband and son
C．turned in her projectD．regretted and cried
小題3: What kind of woman do you think the author is?
A．Over-curiousB．CaringC．MatureD．Lovely
小題4: What does the author try to tell us with the last sentence?
A．Giving is a gesture of love, which people will understand and appreciate.
B．If you need help from others, you’d better present them with gifts.
C．If you want to get something from somebody, you should please him with gifts.
D．Don’t be greedy with money or ask people to do things for you.
小題5: According to the passage, which of the following is NOT true?
A．The author’s husband was very proud of her.
B．What the author did to the men touched many people.
C．Poor as the homeless men were, they had their dignity.
D．The author felt we should know how to heal people.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

More Chinese are seeking out the surgeon’s knife to improve their looks.Yet the tragic death of the former Super Girl Wang Bei has made people aware of the risks of cosmetic surgery, which is becoming increasingly popular.  Wang Bei，24，is said to have gone under the knife in Wuhan，to jump-start her stage-show career. It seems that the ambitious singer has finally achieved the fame and influence after her death.
For years Miss Lu expected a plastic surgery to make her jaw fashionable narrow and her face smaller. She finally decided against it after hearing of the death of Wang Bei. "Wang Bei’s death rang the warning bell for me，"Miss Lu said in her blog." It was frightening and I gave up the plan. "
A common thread of online discussion is why someone considered beautiful was so dissatisfied with her looks. Some netizens said Wang was a victim of society’s impractical standard of beauty：double eyelids，and the pointed chin typical of Western actresses. Others said her death indicated the limits to which people would go to achieve fame and fortune.
Last year 15 billion yuan was spent on cosmetic surgery and the figure is expected to rise  20％ annually. The International Society of Plastic Surgery ranks China first in Asia in terms of the number of cosmetic surgeries in 2009. Worldwide, China is third, after Brazil, while the United States is first.
Nowadays，people are living longer and better. But the effect of aging off their appearance affects their mood and confidence. Many older women want to look young and beautiful. Young people, on the other hand, see cosmetic surgery as the key to wealth and love. "They want to improve their appearance to find better opportunities at work and in marriage，"says a famous plastic surgeon. "We’re living in a highly competitive society. People regard appearance as a weapon in life battle. Those who are young and naturally good-looking tell me，‘I don’t care how much I spend. Just make me look more beautiful.’ "
Advice from a surgeon and psychologist：
1.Choose regular, qualified hospitals with a good reputation.
2.Try to find an expert surgeon who will not suggest several operations over time.
3.Don’t expect too much from changing your appearance. Safety should be the first.
4.Have a realistic understanding of the risks of the surgery (death，injury and failure)and make a balanced decision.
小題1:What’s the influence of Wang Bei’s death on the public?
A．People will feel alarmed at cosmetic surgery.
B．Young people will have no interest in beauty.
C．Doctors will be afraid to perform operations.
D．No one will dream of becoming a Super Girl.
小題2:It is mentioned in the passage that________.
A．Miss Lu’s face is narrow and small
B．Wang Bei is a victim of the Internet
C．a(chǎn)ll Westerners have the pointed chin
D．the US ranks first in cosmetic surgery
小題3:What’s the main idea of the 5th paragraph?
A．People are living 1onger and better nowadays.
B．People are living in a highly competitive society.
C．Social competition leads females to seek beauty.
D．Cosmetic surgery is the key to wealth and love.
小題4:According to a surgeon and psychologist,it is better to________.
A．change your appearance sooner
B．make a reasonable decision
C．do several operations over time
D．try some different hospitals

查看答案和解析>>

同步練習(xí)冊答案