BEIJING (Associated Press 美聯(lián)社) —China has a growing middle class, a tradition of expecting education and 21 million new babies every year. Selling educational toys should be easy.

    While China may be the world’s biggest toy-maker, many of the best are exported. Department stores here do not have enough high quality toys. It is said that the demand for educational toys is low.

   A US company, BabyCare, is trying to change that with a new way to sell toys in China.

BabyCare works basically together with doctors in Beijing hospitals. People who join the company’s "mother club" can get lectures and newsletters on baby and child development at no extra cost, if they agree to spend 18 dollars a month on the company’s educational toys and child-care books.

   "We want to build a seven-year relationship with those people," said Matthew J. Estes, BabyCare’s president. "It starts during pregnancy, when the anxiety and needs are highest." BabyCare works on a one-to-one basis. Doctors, nurses, and teachers paid by BabyCare advise parents, explain toys that a re de signed for children at each stage of development to age six.

BabyCare opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.

It is a new model for China and develops a market in young children’s education and health that no other companies are in.

1..

 What do the first two paragraphs mainly tell us?

   A. Educational toys and foreign toy markets.

   B. Problems with China’s toy market and education.

   C. Reason s for pushing sales of educational toys in China.

   D. Baby population and various kinds of toys made in China.

2..

 Which of the following is a fact according to the passage?

   A. Club members buy BabyCare products for free child-care advice.

   B. Doctors in Beijing help in making BabyCare products.

   C. Parents are encouraged to pay $ 18 for club act ivities.

   D. BabyCare trains Chinese doctors at no extra cost.

3..

 BabyCare is developing its business in China by________.[來(lái)源:Zxxk.Com]

   A. opening stores in Beijing hospitals       

B. offering 18-month courses on child-care

   C. setting up children’s education centers    

D. forming close relationships with parents

4..

 Which of the following would be the most suitable title for the passage?

A. Mother Club in China                  B. BabyCare and Doctors

C. American Company Model              D. BabyCare’s Educational Toys in China

 

【答案】

 

1..C

2..A

3..D

4..D

【解析】 略

 

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