Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (發(fā)行). The “Daily Mirror “ and the “Daily express” both sell about four million copies everyday. British families generally buy a newspaper every morning and two or three on Sundays.

Besides the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and county area has one. Nearly all of them hold their own financially (財政) and many of them are very profitable (賺錢的).

These papers are written almost entirely for readers interested in local events—births, weddings, deaths, council (地方會議) meetings and sports. Editors prefer to rely on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out to date as quickly as national news.

The editors must never forget that the success of any newspaper depends on advertising (廣告). He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the business men are grateful for the opportunity (機會) to keep their products in the public eyes.

1.Visitors to Britain are surprised to learn that ________.

A. there are so many local newspapers there

B. local papers should have a circulation of four million

C. the “Daily Mirror “ and “Daily Express” sell as many as 4 million copies every day

D. British newspapers are so widely read

2.Local newspapers have ________.

A. a circulation as large as that of national newspapers

B. a daily circulation of 13 million

C. a slightly smaller circulation

D. an even larger circulation

3.In the writer’s opinion, no paper can possibly succeed without ________.

A. advertisements B. interesting reports

C. a great deal of national news D. an excellent sales manager

4.Which of the following is true?

A. All the local newspapers are very profitable.

B. Local newspapers have a weekly circulation of 14 million.

C. Local readers are much interested in local news.

D. Each British family buys three newspapers on Sundays.

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