Question

7．As customers lose interest in traditional advertising，guerrilla marketing（游擊營(yíng)銷），which relies on eye-catching stunts（引人注意的舉動(dòng)），is becoming fashionable．But much of it misses the mark．Even by New York standards，things have been strange on the streets lately．Some 8，000wallets were dropped onto Manhattan's pavements last winter，but not by careless shopper．Instead of cash inside，curious New Yorkers found a card and the address of a charity website，at which they could donate money．Well-known firms are acting strangely，too．This summer，a chain restaurant supported Russia's space agency financially by putting a ten-meter-high，1.25 million as on a rocket sent into space．In America，marketers have even approached a soft drink company with the idea of projecting its logo onto the moon．Marketing tricks are hardly new，but they are becoming more frequent and more extreme--earning a name all of their own：guerrilla marketing．One advantage of guerrilla marketing，claim its fans，is that it is cheaper than typical TV or print advertising．This has particular appeal to Internet firms as they run out of cash，having poured too much money into traditional advertising．A health-advice site has cut its monthly marketing budget by 95%，to50，000，by reducing paid on buzz（鬧哄哄的活動(dòng)） from marketing stunts，such as giving away free products．
Of course，guerrilla marketing's appeal is often superficial．A quick Internet search throw out 12，000references to the term，but most of the websites are surprisingly ordinary．Many stunts are neither memorable nor big enough to raise brand awareness and help sales．
While there is no doubt that extreme marketing can create buzz，raising false expectations lays advertisers open of criticism，especially if the products they push end up being nothing special．Good marketing simply helps word-of-mouth to spread．If advertisers are smart，guerrilla marketing could develop into something that is as focused as it is fun．If not，it will so little but add to the noise．
32．The author explains the idea of guerilla marketing mainly byA．
A．giving example
B．making a comparison
C．using research results
D．telling an interesting story
33．Those companies which use guerrilla marketingD．
A．a(chǎn)re usually small ones
B．find it fruitful and useful
C．a(chǎn)re usually Internet firms
D．can save a lot in advertising
34．The underlined word"superficial"in Paragraph 3can best be replaced byC．
A．strong
B．direct     
C．shallow    
D．lasting
35．In the author's eyes，guerrilla marketingB．
A．will gain in popularity in future
B．can be effective if wisely dealt with
C．often gives people false expectations 
D．seems to have nothing special to offer．

Answer 1

分析 本文主句講述了在消費(fèi)者對(duì)現(xiàn)代廣告厭倦的情況下，一種新的營(yíng)銷策略----游擊營(yíng)銷的走紅．

解答 32．A 推理題．根據(jù)文章第一段Instead of cash inside，curious New Yorkers found a card and the address of a charity website，at which they could donate money．Well-known firms are acting strangely，too．This summer，a chain restaurant supported Russia's space agency financially by putting a ten-meter-high，1.25 million as on a rocket sent into space．In America，marketers have even approached a soft drink company with the idea of projecting its logo onto the moon．內(nèi)容，作者是通過(guò)舉例連鎖餐館、著名公司等的營(yíng)銷策略來(lái)解釋了游擊營(yíng)銷，故選A．
33．D  細(xì)節(jié)題．根據(jù)文章內(nèi)容，One advantage of guerrilla marketing，claim its fans，is that it is cheaper than typical TV or print advertising．游擊營(yíng)銷的一個(gè)優(yōu)點(diǎn)就是它比起傳統(tǒng)的電視廣告和印刷廣告更便宜，換句話說(shuō)，使用了游擊營(yíng)銷策略的公司會(huì)在廣告投入上節(jié)約一大筆．故選D
34．C 詞義猜測(cè)題．根據(jù)文章內(nèi)容，Of course，guerrilla marketing's appeal is often superficial． 當(dāng)然，游擊營(yíng)銷的號(hào)召力通常比較淺，不能像其他形式的廣告那么深入人心，結(jié)合選項(xiàng)，故選C
35．B 細(xì)節(jié)題．根據(jù)文章內(nèi)容，If advertisers are smart，guerrilla marketing could develop into something that is as focused as it is fun如果廣告商足夠的機(jī)智來(lái)?yè)P(yáng)長(zhǎng)避短，來(lái)處理好營(yíng)銷策略存在的一些小問(wèn)題，那么營(yíng)銷策略將會(huì)是非常具有效果的一種營(yíng)銷方式．結(jié)合選項(xiàng)，故選B

點(diǎn)評(píng) 本文是一個(gè)經(jīng)濟(jì)政治類閱讀，題目涉及多道細(xì)節(jié)理解題，做題時(shí)結(jié)合原文和題目有針對(duì)性的找出相關(guān)語(yǔ)句進(jìn)行仔細(xì)分析，結(jié)合選項(xiàng)選出正確答案．推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案，切忌胡亂猜測(cè)，一定要做到有理有據(jù)．