----The prices are _____ day by day. It’s hard to make ends meet.(收支相抵)

----I hope the terrible situation won’t continue.

A. putting up  B. going up  C. keeping down  D. going down

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科目:高中英語 來源:2012屆上海市十校高三第二次聯(lián)考英語試卷 題型:閱讀理解

The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
  Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小題1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小題2】What is the immediate cause of the downfall of America’s public relations?

A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
【小題3】It could be inferred that the author of the passage is______.
A.a(chǎn)n AmericanB.a(chǎn) Briton
C.Ted TurnerD.a(chǎn)n Asian
【小題4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”.
A.strict in thinkingB.like people from rural areas
C.limited in outlook D.interested in geographical knowledge

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科目:高中英語 來源:2013屆遼寧省沈陽市第二十中學(xué)高三高考領(lǐng)航考試(三)英語試卷(帶解析) 題型:閱讀理解

The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
  Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小題1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小題2】What is the immediate cause of the downfall of America’s public relations?

A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
【小題3】It could be inferred that the author of the passage is______.
A.a(chǎn)n AmericanB.a(chǎn) BritonC.Ted TurnerD.a(chǎn)n Asian
【小題4】The underlined word “provincial” in paragraph 3 could possibly mean “      ”.
A.strict in thinkingB.like people from rural areas
C.limited in outlook D.interested in geographical knowledge

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科目:高中英語 來源:2012-2013學(xué)年遼寧省沈陽市高三高考領(lǐng)航考試(三)英語試卷(解析版) 題型:閱讀理解

The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.

  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.

  Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news

broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?

A. They tend to be more internationally minded

B. They speak more and better foreign languages.

C. They usually pay more attention to global financial situation.

D. Both A and B.

2.What is the immediate cause of the downfall of America’s public relations?

A.The number of US public relations agencies had greatly decreased by 1991.

B.Other countries have increased their efforts in public relations.

C.On the global scale, cultural differences have significantly shrunk.

D.The British companies are becoming especially sophisticated and creative in public relations.

3.It could be inferred that the author of the passage is______.

A.a(chǎn)n American       B.a(chǎn) Briton           C.Ted Turner         D.a(chǎn)n Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”.

A.strict in thinking                        B.like people from rural areas

C.limited in outlook                       D.interested in geographical knowledge

 

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科目:高中英語 來源:2011-2012學(xué)年上海市十校高三第二次聯(lián)考英語試題 題型:閱讀理解

The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.

  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.

  Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?

         A. They tend to be more internationally minded

         B. They speak more and better foreign languages.

         C. They usually pay more attention to global financial situation.

         D. Both A and B.

2.What is the immediate cause of the downfall of America’s public relations?

         A. The number of US public relations agencies had greatly decreased by 1991.

         B. Other countries have increased their efforts in public relations.

         C. On the global scale, cultural differences have significantly shrunk.

         D. The British companies are becoming especially sophisticated and creative in public relations.

3.It could be inferred that the author of the passage is______.

         A. an American                                                            B. a Briton                                                     

         C. Ted Turner                                                                D. an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”.

         A. strict in thinking                B. like people from rural areas

         C. limited in outlook             D. interested in geographical knowledge

 

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科目:高中英語 來源:專項(xiàng)題 題型:閱讀理解

閱讀理解。
     The rise of multinational corporations (跨國公司), global marketing, new communications
technologies, and shrinking cultural differences have led to an unparalleled increase in global
public relations or PR.
     Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public
relations is being threatened by PR efforts in other countries. Ten years ago, for example, the
world's top five public relations agencies were American-owned. In 1991, only one was. The
British in particular are becoming more sophisticated and creative. A recent survey found that
more than half of all British companies include PR as part of their corporate (公司的) planning
activities, compared to about one-third of U.S. companies. It may not be long before London
replaces New York as the capital of PR.
     Why is America lagging behind in the global PR race? First, Americans as a whole tend to
be fairly provincial and take more of an interest in local affairs. Knowledge of world geography,
for example, has never been strong in this country. Secondly, Americans lag behind their European
and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of
Burson-Marshall's U.S. employees know two languages. Ogilvy and Mather has about the
same percentage. Conversely, some European firms have half or more of their employees fluent
in a second language. Finally, people involved in PR abroad tend to keep a closer eye on
international affairs. In the financial PR area, for instance, most Americans read the Wall Street
Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London
and The Economist, publications not often read in this country.
     Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network).
Turner recently announced that the word "foreign" would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world
so interdependent that there is no longer any such thing as foreign.
1. According to the passage, U.S. leadership in public relations is being threatened because _______.
A. an unparalleled increase in the number of public relations companies
B. shrinking cultural differences and new communications technologies
C. the decreasing number of multinational corporations in the U.S.
D. increased efforts of other countries in public relations
2. London could soon replace New York as the center of PR because ________.
A. British companies are more ambitious than U.S. companies
B. British companies place more importance on PR than U.S. companies
C. British companies are heavily involved in planning activities
D. Four of the world's top public relations agencies are British-owned
3. The word "provincial" in Para.3 most probably means"________."
A. limited in outlook
B like people from the provinces
C. rigid in thinking
D interested in world financial affairs
4. We learn from the third paragraph that employees in the American PR industry ________.
A. speak at least one foreign language fluently
B. are ignorant about world geography
C. are not as sophisticated as their European counterparts
D. enjoy reading a great variety of English business publications
5. What lesson might the PR industry take from Ted Turner of CNN?______
A. American PR companies should be more internationally-minded.
B. The American PR industry should develop global communications technologies.
C. People working in PR should be more fluent in foreign languages.
D. People involved in PR should avoid using the word "foreign".

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