Question

【題目】In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經(jīng)營) other copies of their restaurants. The agreement included the right to duplicate(復(fù)制) the menu, the equipment, even their red and white buildings with the golden arches(拱門).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.

【1】This passage mainly talks about _______.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

【2】Mac and Dick managed all of the following businesses except _______.

A. a drive-in B. a theater

C. a cinema D. a barbecue restaurant

【3】We may infer from this passage that _______.

A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.

B. the place the McDonalds chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

【4】The passage suggests that _______.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】A

【解析】試題分析：

【1】考查主旨大意。根據(jù)最后一段的In 1976, McDonald’s had over＄1 billion in total sales.可知：全文圍繞著麥當勞的總銷售額達10億美元的商業(yè)發(fā)展過程。故選B。

【2】考查細節(jié)理解。根據(jù)第一段的They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in.可知：他們經(jīng)營他們自己的公司多年來,有一個劇場,然后烤肉餐廳,然后另一個免下車餐館。文章沒提擁有a cinema，故選C。

【3】考查推理判斷。根據(jù)第二段的They were content with this modest success until they met Ray Kroc.可知： Ray Kroc能夠發(fā)現(xiàn)商機，并把麥當勞壯大，可知：他是一個優(yōu)秀的商人。故選D。

【4】考查細節(jié)理解。根據(jù)第二段的Their new drive-in became surprisingly popular, particularly for lunch.他們的新型的免下車餐館變得異�；鸨�,尤其是吃午飯。可知：創(chuàng)新是商業(yè)獲得成功的重要因素。故選A。