Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
【小題1】From the passage we know the buyer pays more attention to __________．

A．the size of a container
B．a(chǎn) container with attractive picture
C．a(chǎn) well-designed container
D．a(chǎn) plain container with low cost
【小題2】What suggestion does the author give in the passage?
A．It’s not good to buy the product which is sold in a glass or dish．
B．The quality of a container has nothing to do with the quality of the product．
C．The best choice for a buyer is to buy a product in a plain package．
D．A buyer should buy what he needs most rather than a well-designed package．
【小題3】What is the best title for the passage?
A．How to Package a Product．
B．How to Make an Advertisement．
C．How to Sell Product．
D．How to Treat the Package Wisely．


【小題1】B
【小題2】C
【小題3】C

解析

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When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．
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A．Denis Hennequin has been boss of McDonald since 2004．
B．The sales of McDonald is increasing in France．
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A．He visited all the McDonaId's branches in Europe．
B．He introduced "open door" visitor's days in each country．
C．He had done a reliable job as head of the group's French subsidiary．
D．He engaged in a dialogue with the public．

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