【題目】聽下面一段較長對話，回答以下小題。

【1】Who will pay for the lunch?

A.The man.B.The woman.C.The man’s boss.

【2】How will the speakers go for the lunch?

A.By car.B.On foot.C.By taxi.

【答案】

【1】A

【2】B

【解析】

【原文】

M: Do you want to get some lunch with me?

W: Sure. You mean from the coffee shop in the mall?

M: I eat there every day. Let’s eat somewhere else for a change. I was thinking of Romano’s. And don’t worry. Today it’s on me. I got a reward from my boss for my good work.

W: Great. That’s very kind of you. We’ll take my car or at least let me pay for the taxi.

M: There is no need. They just opened up a new one a couple of blocks away. I could use the fresh air, anyway.

W: Sounds good.

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Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.

In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.

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Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.

Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(謹慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.

Passage Outline

Supporting details

Introduction

◆Electronic marketing is to 【1】products and establish customer relations by using electronic media.

◆As technology develops, marketers have 【2】 their focus of technological developments from radio to the Internet.

Features of electronic marketing

◆Electronic marketing is 【3】 and it allows companies to make targeted campaigns in a wide range.

◆It is 【4】 to use electronic marketing than to use other types of advertising.

【5】 of electronic marketing

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◆【7】 on specific Internet use habits, marketers can reach specific potential consumers on the Internet.

◆Some advertising firms can help customers 【8】 and carry out marketing campaigns.

◆These firms follow the latest trends in marketing so that they can take a 【9】 position in the industry.

Conclusions

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◆It is also necessary to consider how advertising 【10】 the image of a company and its ideals.

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