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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Comission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children

  1. 1.

    The best title of the text may be ________

    1. A.
      The guide of Admongo
    2. B.
      An education website for children
    3. C.
      A popular online video game
    4. D.
      An advertising website
  2. 2.

    The government started the website to _________

    1. A.
      attract the biggest market of buyers
    2. B.
      sell the products of its company
    3. C.
      help children know about advertising
    4. D.
      advertise the video game for children
  3. 3.

    Players in the website game can_________

    1. A.
      choose hair styles for their character
    2. B.
      travel to a supermarket
    3. C.
      eat in a fast-food restaurant
    4. D.
      play video games during the trip
  4. 4.

    According to Michelle Obama, lots of food advertised for children are _____

    1. A.
      healthy
    2. B.
      of high nutrition
    3. C.
      yummy
    4. D.
      of low quality
BCAD
試題分析:可知本文講述的是美國政府建立的一個網站,為了教育孩子們理解廣告的真正內涵。
1.B 主旨大意題。通過文章第一段The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other entertainment.可知本文講述的是美國政府建立的一個網站,為了教育孩子們理解廣告的真正內涵。故B項符合文章內容。
2.C 細節(jié)題。根據(jù)文章第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them.可知這個網站的成立是為了幫助孩子們批判地思考廣告。故C正確。
3.A 細節(jié)題。根據(jù)第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.可知他們可以自己選擇角色的外貌。故A正確。
4.D 推理題。根據(jù)文章最后一段A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.可知米切爾.奧巴馬說她想看見給孩子們的更健康的食品的廣告。說明她認為選擇的兒童食品的質量不好。故D正確。
考點:考察新聞報告類短文閱讀
點評:可知本文講述的是美國政府建立的一個網站,為了教育孩子們理解廣告的真正內涵。本文主要考查推理題。在解題時要立足已知,推斷未知。立足現(xiàn)在,猜測未來。不能主觀臆想,憑空想象,隨意揣測,更不能以自己的觀點代替作者的觀點;要把握句、段之間的邏輯關系,了解語篇的結構。要體會文章的基調,揣摸作者的態(tài)度,摸準邏輯發(fā)展的方向,悟出作者的弦外之音。
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B.family doctors are helpless to the patients
C.he is more in favor of the British medical care service
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B.go to see the doctor by making an appointment
C.receive treatment even without insurance
D.normally go to see an expert for treatment
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