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科目：高中英語 來源： 題型：閱讀理解
I had this exchange with my 6-year-old last week．
Him: Mom, we have to start buying Danimals．
Me: Why?
Him: So, I can bring it to |school for lunch．It's yogurt ．
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations．
I had to explain that there was little chance that he would win a vacation．It's a strategy used to encourage kids to beg for artificially-colored （人工著色的） yogurt that costs a lot．
Marketing follows my kids —and yours—wherever they go ．It comes via TV commercials． Store displays and websites are also constantly selling at our kids ．But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable．
Children can begin their day in character clothing．There's even character -themed wall paint available．A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste（牙膏）, character soap and shampoo, and a character wash cloth and towel ．Then, they can put on character clothing and character shoes．Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them．Most of us, of course, don't buy all those items．But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty （品牌忠誠）
At this time of year, parents buy licensed school supplies．With so much marketing around us, it can be tough to stop the tide．
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ．"If you decide you want to buck this, it helps to find other people who will do the same thing ．That way, if your child says．"Everyone's doing it," you can really have a sense of whether everyone is．" |
From the dialogue between the author and the son, we can infer that ____-
A．the son likes drinking yogurt a lot．
B．buying Danimals may win a free tour
C．the son's school encourages kids to eat yogurt
D．Danimals in the most popular yogurt among kids．
We can learn from th^ passage that '
A．character bowls increase kids' appetite．
B．character-themed wall paint is expensive
C．household goods are becoming the target of advertisers．
D．Linn considered character-themed products a foolish marketing strategy．
The underlined word "buck" in the last paragraph probably means _____．
A．support B．resist C．a(chǎn)dvertise D．learn
What does the passage mainly tell us ? ．
A．Marketing is affecting kids all the time．
B．Most kids now don't have a happy childhood,
C．Kids like buying licensed school supplies a lot.
D．Licensed character produce are doing great harm to kids.
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科目：高中英語 來源： 題型：閱讀理解
Nothing says love like a dozen long – stemmed roses on Valentine’s Day. More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. It’s going to remain the most popular flower because love never goes out of style.
Yes, a rose is a rose is a rose. But selling them is no longer a beautiful experience for traditional flower shops. Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money. Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the’ 90s.
Inside this store on Sixth Avenue near 40 th Street, contemporary white furniture and wall – to – wall mirrors give it an expensive look. Customers move about freely among the counters, looking eagerly at the roses in more than 50 colors from shelf to shelf. Some customers say it’s the high quality of the roses that attracts them there. “I spent $ 20 but the flowers looked like I paid 60 or 70 dollars,” says one customer.
Studies show more people are buying roses in ones, two and threes these days. In fact, more than half of all roses are sold in bunches of fewer than a dozen. But Roses Only's low prices encourage people to spend. Even on Valentine's Day, when the price of a dozen roses and delivery can soar as high as $150, 12 of Roses Only's most expensive flowers sell for just $35. The company's key to success is to hold prices down by controlling every link in the rose chain. It grows its own roses in the sunshine of the Andes Mountains. In addition, the company also sells other items such as ballons and stuffed animals.
While discount rose retailers are witnessing their business bloom, U.S. rose growers aren’t able to compete with the fierce foreign competition. More than 57% of roses sold in the USA are grown in other countries. The biggest foreign producers are Colombia and Ecuador, which accounted for almost 90% of the total imported last year. The trend has hurt domestic rose growers such as Johnson Flowers of California, considered to be this country's leading producer.
Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. "We have a few big fighting overseas rivals, the Johnsons are trying to work with them. “We may also widen our business to include the service area and be a representative for overseas flower producers.”
As a result of severe competition, those in the rose business long for the good old days, whereas ordinary people benefit from the low price.
60．What is the central theme of this text?
A．The US rose business is going from bad to worse in spite of the efforts made.
B．The rose will remain the most popular flower as love never goes out of date.
C．The rose business is trying to meet the challenges in the market to succeed.
D．The rose industry plays an important role in American economy.
61．How does Roses Only obtain success in the discount rose retailing field?
A．By setting up more chain stores across the country.
B．By selling roses in supermarkets.
C．By selling high quality roses at a low price.
D．By selling roses by the dozen.
|
ugh to stop the tide．