閱讀理解

      When you were looking for a reliable,honest auto mechanic,how did you find him?Before you went
into that restaurant you recently tried,how did you know that it served great food?If you are like most
people on the planet,you want to lower your risk of a big ugly surprise so you asked people you trust to
refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth"
adv ertising.
     When you do a great job for your customer or a bad job,people are going to talk about your business.Unfortunately,because we humans seem to feel negative emotions more intensively than positive ones,we're more likely to tell more of our friends about bad experiences with a business than positive ones.Understand this:Customers believe their own experience.You can't make them believe that your company is
wonderful when they felt they were treated badly.
       So,to get positive wordofmouth going for your business in this servicebased economy,you've got to do a really outstanding job for everyone,exactly.
       And when you do,you build a great reputation.That takes time.But it forms a close link with your
customers in a way that no advertising and no promotional coupon (優(yōu)惠券) ever could.
      The good news is that because there are so many different businesses chasing after your customers'
money,people want to know whom they can trust.So people are going to be talking about you.Create a
free sales force for your business-an army of delighted  customers who tell everyone that they know how
good your company is to do business with.That's a great antidote (解毒劑) to defectionitis.

1.What is the main topic of this passage?

A.A good name will bring you money.
B.A person should rely on his friends for business.
C.Advertising can make customers believe it's wonderful.
D.A company can rely on its associates to survive.

2.According to the passage,whether we go to a place or not depends on________.

A.business fame 
B.media assistance
C.particular recognition 
D.a(chǎn)ssociates'recommendation

3.When you do an outstanding job in service,you will surely________.

A.make more money than you expect
B.have a mutual understanding with your customers
C.build a great reputation immediately
D.earn your fame as well as advertise for your company

4.The underlined word "defectionitis" probably means________.

A.service imperfection  
B.customers' distrust
C.customers'protection  
D.service advertisement

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語(yǔ) 來(lái)源:同步題 題型:閱讀理解

閱讀理解。
     One year ago today, seven patients shared their stories of illness and recovery on the New York Time Well
(a blog), according to a report published in April,2009.
     They were the first Patient Voices, a regular series that offers a first person (第一人稱的) description of
the challenges patients face as they deal with different kinds of health problems. Since the first Patient Voices
appeared, New York Times producer Karen Barrow has continued to give a voice to a lot of patient stories.
     We heard from Jacqueline Castine of Bloomfield Hills, Mich,who had bipolar disorder (躁郁癥), and whose
son also suffered from mental (精神的) illness."I could not save him," she said."I could not fix (懲罰 ) him.
He leaves a beautiful daughter and a very sad mother."
     And there is runner Alyssa Johnson,43,who was training for the Boston Marathon in 2003 when she began
showing the first signs of Parkinson's disease." Sometimes when I'm running I'll come to a long downhill, and
my legs work the way they used to work and my arm swings (擺動(dòng)) the way it used to. It's like running before Parkinson's, and that's the best feeling.
     And then there's the voice of Robin Grinsted, 50, of Swansea, S. C.,who has H. I. V. She is refused by her
church and feels lonely."They're not accepting," she said." But I know there will be people putting their arms
around me some day."
      To hear more from these patients and the many others wh. have taken part in the series, explore the links (鏈接) below to all the Patient Voices we've heard from in the past 12 months.
1. When did the seven patients begin to share their stories of illness?
A. In 2009.
B. In 2008.
C. In 2003.
D. In 2002.
2. According to the passage, Patient Voices refers to ______ .
A. a series of suggestions from patients
B. a magazine published by patients
C. a series of patients' stories
D. a blog shared by patients
3. From what Jacqueline Castine said, we know her son  _____.
A. might have killed himself
B. died of bipolar disorder
C. was killed in an accident
D. didn't want to stay at home
4. What do we know about Alyssa Johnson?
A. She tried hard to fight Parkinson's disease.
B. She is preparing for the Boston Marathon.
C. She was depressed at the thought of Parkinson's disease.
D. She didn't like running before she had Parkinson's.

查看答案和解析>>

同步練習(xí)冊(cè)答案