The number of smokers in England is about 8 million. According to the Department of Health, smoking is the biggest cause of early death in the country. Smokers in England have been asked to give up smoking for 28 days this month, in an action backed by Cancer Research UK and the British Heart Foundation.
Research shows people who manage not to light up for this length of time are 5 times more likely to kick the habit. Public health experts say campaigns that include a combination of hard-hitting ads and supportive messages work best.
Quitting smoking can be difficult. However, people are much more likely to succeed if other people are doing the same than if they try to do it alone and go cold turkey. Robert West, Director of Tobacco Studies at University College London, points out how pressure from people around can prevent a smoker going on smoking. “We are social animals,” he said.
The action has met some doubts among readers of the BBC News Online website. Some compared it to asking people to stop eating as a way of fighting overweight. Others doubt the action’s effectiveness. “Its weakness is that it fails to explain why a person smokes, and the reasons are as many as the number of smokers”, says someone who signed as BluesBerry.
Another reader, Cazz, has decided to give it some credit. He says:“ Campaigns like this won’t necessarily inspire the majority of smokers to quit, but may encourage those thinking about quitting to set a date and try. Surely it’s worth a shot. ”
1.What does the text mainly talk about?
A.A new action to quit smoking.
B.A way of fighting overweight.
C.A country with the most smokers.
D.The biggest cause of early death.
2.The underlined phrase “go cold turkey” in the third paragraph means “_______”.
A.buy a cold turkey B.eat too much food C.stop a bad habit D.get much support
3.Why is it easier to stop smoking when other people are doing the same?
A.Because people usually respect each other.
B.Because they’re faced with the same pressure.
C.Because people are influenced by each other.
D.Because they keep the same animals as pets.
4.What’s Cazz’ s attitude in the last paragraph?
A.Distant. B.Doubtful. C.Surprised. D.Approving
1.A
2.C
3.C
4.D
【解析】
試題分析:這篇文章講述了吸煙有害健康,健康部門采取了一項新的措施來幫助人們戒煙。這項措施的可行性存在著爭議。
1.根據(jù)Smokers in England have been asked to give up smoking for 28 days this month, in an action backed by Cancer Research UK and the British Heart Foundation. 以及The action has met some doubts among readers of the BBC News Online website.
故選A。
2.根據(jù)Quitting smoking can be difficult. 以及Robert West, Director of Tobacco Studies at University College London, points out how pressure from people around can prevent a smoker going on smoking. “We are social animals,” he said. 可知“go cold turkey”意思是突然停止,故選C。
3.根據(jù)Robert West, Director of Tobacco Studies at University College London, points out how pressure from people around can prevent a smoker going on smoking. “We are social animals,” he said. 所以答案為C。
4.根據(jù)Another reader, Cazz, has decided to give it some credit. He says:“ Campaigns like this won’t necessarily inspire the majority of smokers to quit, but may encourage those thinking about quitting to set a date and try. Surely it’s worth a shot. ”可知Cazz認為值得一試,是贊同的態(tài)度,因此選D。
考點:社會現(xiàn)象類短文閱讀理解
點評:要想答好題目,重在理解全文意思。這篇文章比較難,先看問題,再帶著問題讀短文,找出各段落的主旨句,理解全文內(nèi)容,總結全文中心,然后再回到問題上來,很容易選出正確答案。多了解一些常識性知識有利于閱讀理解。如果對文章的相關背景有所了解,讀起文章一定既省時又省力。因此,在學習過程中,了解各方面的背景知識是十分重要的。
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Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer.
45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience).
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E
A United Nations report says the number of people in the world is expected to reach 6500 million this July. By the middle of the century, the population could reach more than 9000 million. That would be an increase of 40﹪.
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