Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包裝)in green, yellow or brown because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才)to sell it.”
小題1:Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package.
B．The price of the product.
C．The color of its package.
D．The brand name of the product.
小題2: The underlined part “the colors turned the customers off”(in Para.3) means that the colors ____.
A．a(chǎn)ttracted the customers strongly
B．had weak effects on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
小題3: Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
小題4:Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Name and Shopping Tricks

小題1:C
小題2:D
小題3:A
小題4:C

小題1:本題考查考生對(duì)文中細(xì)節(jié)的理解程度。文中提出包裝吸引購(gòu)買者，而外觀顏色則是包裝的一大要素，因而選C。
小題2:本題考查考生根據(jù)上下文推測(cè)詞組的能力。文中舉例說明了一種鎮(zhèn)痛藥由于開始時(shí)顏色不佳令購(gòu)買者毫無興趣，改頭換面后銷量大增。
小題3:本題考查考生根據(jù)上下文理解文中語句的能力。文中從始至終認(rèn)為銷售商品成功的秘密在于促銷手段，這一思想從肥皂商的言談中可見一斑：“Any fool can make soap, but it takes a genius to sell it.”
小題4:本題考查考生對(duì)全文的概括總結(jié)能力。從全文來看，敘述對(duì)象是商品中的包裝技巧對(duì)銷售的影響和作用，因而選C。細(xì)節(jié)理解題。由第一段后部分可知。He built a new hospital in his old hometown in the Congo. 可知應(yīng)選D。
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科目：高中英語 來源：不詳 題型：完形填空


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38. A. relieve                      B.increase              C.create                 D.produce
39. A.usually                B.surely            C. mistakenly            D. aimlessly
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科目：高中英語 來源：不詳 題型：完形填空

Seasonal influenza is characterized by a sudden fever, cough, headache, muscle and joint pain, sore throat and runny nose. Most people recover from fever and   1  symptoms within a week without requiring medical attention. But influenza can 2  severe illness or death in people at high risk. The time from infection to illness is about two days.
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Seasonal influenza  5  easily and can sweep through schools, nursing homes or businesses and towns. When an  6   person coughs, infected droplets get into the air and another person can breathe them  7   and be exposed. The virus can also be spread by hands infected with the virus.  8   transmission, people should cover their mouth and nose with a tissue when coughing, and  9  their hands regularly.
Drugs for influenza are   10  in some countries and effectively prevent and treat the illness. Some influenza viruses develop  11   to the antiviral medicines, limiting the effectiveness of treatment.
Influenza epidemics occur    12  during autumn and winter in temperate regions. Illnesses result in hospitalizations and deaths mainly among high-risk groups. Worldwide, these annual epidemics result in about three to five million   13    of severe illness, and about 250 000 to 500 000 deaths.
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The most    19  way to prevent the disease or severe outcomes from the illness is vaccination. Vaccination is especially important for people at higher risk of serious influenza complications, and for people who live with or care  20   high risk individuals.
(  ) 1. A. its                 B. it’s                    C. all                    D. other
(  ) 2. A. cause                B. lead                  C. result                D. bring
(  ) 3. A. lightly           B. slightly             C. seriously           D. heavily
(  ) 4. A. all                 B. any                   C. no                    D. both
(  ) 5. A. goes              B. spreads              C. comes        D. happens
(  ) 6. A. to infect        B. infecting           C.  infected          D. infect
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(  ) 15. A. lose             B. losses                C. loose                 D. lost
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科目：高中英語 來源：不詳 題型：完形填空


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科目：高中英語 來源：不詳 題型：閱讀理解

Snow-melting Agent
A heavy snow can kill pests and this means a good harvest next year.This will bring as well as trouble to urbanites.
On Nov.16,2003,a cold air current brought a heavy snow to Beijing.To prevent traffic jams,related government departments mobilized people to clear off snow on streets.
One of the most effective ways to clear off snow on roads is to scatter snow-melting agent on the roads.The major component of the snow-melting agent is salt.The snow-melting agent can make snow stop from freezing,make it easier to clear off the road,and allow traffic to flow smoothly.But it also brings about some hidden dangers.In the spring of 2003,over 300 000 trees in Beijing urban districts died.After analyzing soil around these trees,experts discovered that the salt content of these soils was 392 times higher than normal.Where did the excessive salt come from?After investigating,forestry experts found that when clearing snow in the winter,people usually heap snow containing snow-melting agent at trees’ roots,and that when the snow melts,this agent penetrates the soil and increases its salt content.The snow-melting agent indirectly killed the trees.
Statistics show that during a heavy snow in 2002,over 1000 tons of snow-melting agent was scatterred on streets in Beijing.Snow water containing a large amount of snow-melting agent got into the soil through sewers.
In addition,salt in the snow-melting agent can expedite the corrosion of steel bars in concrete buildings and cause the concrete to crack and peel,shortening the life of roads.
Scientists and government officials are required to solve traffic problems caused by heavy snows as soon as possible and at the same time try to reduce the negative effects of the snow-melting agent.This is a difficult problem placed before them.Related authorities have framed some local criteria to regulate the production and use of snow-melting agents.
Now,more harmless snow-melting agents are being developed.Now that even snow-melting agents that meet today’s criteria must still be used carefully,we have to rely more on our manpower and machines to clear off snow.
This year,in addition to using snow-melting agents,Beijing will use a large number of snow vehicles to clear snow on roads.In more places,citizens are mobilized to clear snow with their hands.This may be a test of a city’s civilization level.
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A．waterB．soapC．a(chǎn) washing-machineD．a(chǎn) housewife
小題2:The third paragraph of the text is mainly about _______.
A．the side effect of snow-melting agent
B．a(chǎn) case of damage to trees caused by snow-melting agent
C．the results of using snow-melting agent
D．the uses of snow-melting agent
小題3:According to the text,the most practical way to clear off snow is to _________.
A．use snow-melting agent as much as possible
B．only use more harmless snow-melting agent
C．encourage people to clear snow with their hands
D．use more snow vehicles
小題4:This text most probably appears in_________.
A．a(chǎn) newspaperB．a(chǎn) magazine on latest findings
C．a(chǎn) book on saltD．a(chǎn) magazine on environmental protection

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科目：高中英語 來源：不詳 題型：完形填空

I am serving in a company in Cheyenne. The work has been challenging, but the 36 are big, and I have been given a rise. The weather has been cold lately.  37  walking has been excellent exercise, I have realized that I need another form of  38 for the winter.
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It was truly a  55 end. Never underestimate the kindness of strangers.
36. A. presents    B. awards    C. honors     D. rewards
37. A. Because    B. Although   C. If       D. When
38. A. entertainment  B. pleasure    C. transportation  D. training
39. A. habit     B. purpose    C. goal      D. desire
40. A. found     B. sent      C. asked      D. taught
41. A. knew     B. wondered   C. doubted     D. promised
42. A. producer    B. owner    C. customer    D. stranger
43. A. situation    B. state     C. operation    D. condition
44. A. slowly     B. actually    C. naturally    D. hardly
45. A. thought of   B. referred to   C. settled on    D. talked about
46. A. looked     B. sounded    C. felt      D. behaved
47. A. like      B. repair     C. drive     D. use
48. A. refusal     B. description   C. reply      D. attitude
49. A. careless    B. lifeless    C. motionless   D. speechless
50. A. left      B. failed     C. forgot     D. beat
51. A. searching    B. checking   C. explaining    D. touching
52. A. sufferings    B. stories    C. materials    D. troubles
53. A. away from   B. into     C. by       D. out of
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科目：高中英語 來源：不詳 題型：閱讀理解

Some people make you feel comfortable when they are around. You spend an hour with them and feel as if you have known them half your life. These people have something in common. And once we know what it is, we can try to do it ourselves.
How is it done? Here are several skills that good talkers have. If you follow the skills, they’ll help you put people at their ease, and make friends with them quickly.
First of all, good talkers ask questions. Almost anyone, no matter how shy he is, will answer a question. One well-known businesswoman says, “At business lunches, I always ask people what they did that morning. It’s a common question, but it will get things going.” From there you can move on to other matters—sometimes to really personal questions. And how he answers will let you know how far you can go.
Second, once good talkers have asked questions, they listen to the answers. This point seems clear, but it isn’t. Your questions should have a point and help to tell what sort of person you are talking to. And to find out, you really have to listen carefully and attentively.
Real listening at least means some things. First it means not to change the subject of conversation. If someone sticks to one topic, you can take it as a fact that he’s really interested in it. Real listening also means not just listening to words, but to tones of voice. If the voice sounds dull, then, it’s time for you to change the subject.
Finally, good talkers know well how to deal with the occasion of parting. If you’re saying good-bye, you may give him a firm handshake and say, “I’ve really enjoyed meeting you.” If you want to see that person again, don’t keep it a secret. Let people know what you feel, and they may walk away feeling as if they’ve known you half their life.
小題1:Asking questions might be a quite good and suitable way _______.
A．for you to make more and more new friends
B．to begin your business talks
C．to get the conversation going smoothly
D．for you to make a deep and lasting impression on others
小題2:After having asked somebody a question, it’ll be polite of you to _______.
A．make clear what kind of person he is
B．listen to his reply attentively
C．wait quietly and patiently for his answer
D．go on asking him more questions
小題3:Generally speaking, good talkers are persons who _______.
A．a(chǎn)re good at making any topic interesting
B．never talk too much or too little
C．a(chǎn)lways speak in a gentle way
D．know how and when they should change the topic of the talk
小題4:If you really take delight in meeting someone again, _______.
A．you may take him as your lifelong trustworthy friend
B．it seems necessary for you to let him know it
C．it’s proper for you to give him a second handshake
D．it’ll be helpful for you to have further understanding of him

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科目：高中英語 來源：不詳 題型：閱讀理解

Listen carefully, working people, we would like to tell you something that could save your precious time and money! Best of all, it is free!
It’s “no”.
What do you ask? We’ll say it again: “No”.
Sweet and simple “no”.
Say “no” at your office and see how quickly that pile of work on your desk disappears.
“Saying ‘no’ to others means you are saying ‘yes’ to yourself, ” said Leslie Charles, a professional speaker from East Lansing, Michigan.
“Time is precious. People are spending money buying time. And yet we are willing to give up our time because we can’t say ‘no’.”
Susie Watson, a famous writer, said people who always say “yes” need to say “no” without guilt(內(nèi)疚)or fear of punishment. “I would rather have someone give me a loving ‘no’ than an obligated(強(qiáng)制的) ‘yes’, ” she said.
Susie Watson says she feels “no” obligation to give an explanation when she says “no” either socially or professionally. Does she feel guilty about it? “Not at all, ” said Watson, who is director of advertising and public relations at Timex Corp in Middlebury, Conneticut. “Most people are afraid of saying ‘no’… My advice is to say ‘yes’ only if you don’t mean ‘no’.”
Watson said “no” is the most effective weapon against wasting time. “Every year there are more demands on your time… Other people are happy to use up your time, ” Watson said. Time saving appears to be “no’s” greatest friend.
“No” can be your new friend, a powerful tool to take back your life. “No” may even take you further in the business world than “yes”.
“No” is power and strength. “No” now seems completely correct. “Saying ‘no’ isn’t easy. But finally it’s greatly liberating,” Charles said. But, he added, a “no” project needs to be worked on every day because it is hard to change long-term habit.
But, he also warns: “Don’t go to extremes. Don’t find yourself saying ‘no’ to everything. In return you should learn to hear ‘no’.”
小題1: The sentence “Saying ‘yes’ to yourself” means _______.
A．you can have more time to play with others
B．you needn’t care about other’s feeling if you are happy
C．you are selfish and treat others rudely
D．you can deal with your business as you have planned
小題2: When you say “no” to others you should say it in a _______.
A．secret wayB．polite way
C．proud wayD．guilty way
小題3:In Watson’s opinion, people can save much time on condition that _______.
A．they say “no” at a suitable time
B．they say “no” as much as possible
C．they are afraid of saying “no”
D．they make others angry at them
小題4:If a person says “no” to everything, the result he or she receive may be that he or she _______.
A．enjoys a wonderful lifeB．makes a lot of money
C．faces difficulty in lifeD．forgets to say “yes” in the end

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科目：高中英語 來源：不詳 題型：閱讀理解

Comera is the only place in the world which has a whistle(口哨)language. We do not know how and why it began because we do not know the complete history of the island. But we can certainly imagine the reasons for the beginning of the whistle language. There are many deep valleys on the island. A person on one side of valley cannot easily shout to a person on the other side. But he can whistle and be heard from four miles away, and the record is seven miles. The people who live on the island usually have good teeth, and this helps them to whistle well. They must also have good ears so that they can hear other whistlers.
We can understand why the whistle language continues. It is very useful on the island, and quite easy to learn. When somebody is hurt or ill, the whistle language takes the place of the telephone. If the sick person is a long way from the town, boys and men pass the news from one to another. A boy guarding cattle on a hillside whistles to a man fishing from his boat. The last one is able to describe the trouble fully and exactly to the doctor in town. People help each other in the same way when a car breaks or a cow is lost.
The whistle language is hundreds of years old, and probably it will continue to live for hundreds of years more. Radio and TV often kill the special ways of speaking in the different parts of a country. But on Comera island you are nobody if you cannot whistle. Perhaps soon after TV arrives on the island, the people there will be whistling the news and other facts and opinions.
小題1:If a person on Comera island is ill, 　　　.
A．others will phone the doctor in town
B．the whistle language will pass the news to the doctor
C．his family will take him to the doctor
D．people will take him to the hospital
小題2: From the passage we know radio and TV　　　at that time.
A．killed the special ways of speaking
B．whistled all the news and opinions
C．helped Comera people to communicate
D．did not appear on Comera island yet
小題3: Comera island is special in that　　　.
A．it attracts visitors every year
B．no visitors have ever been there
C．people there have special ears to hear whistles
D．people there use the whistle language to communicate with each other
小題4: Which of the following is NOT true according to the passage?
A．It is not easy for a person to live on Comera island if he cannot whistle.
B．The whistle language can only be found on Comera island.
C．The whistle language has been used for hundreds of years on the island, but will not be used any longer.
D．The record shows that one best whistler can be heard by others seven miles away.

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