To:Staff of the Marketing Department From:Colleen Dane,Director of Marketing Date:November 6th This memo(備忘錄)is to inform all marketing staff that there will be a very important meeting on Tuesday,November 14th at 2:00p.m. The meeting will be conducted via a video-conference with our company headquarters in Seattle.Form the head office,Joe Lamond,our company vice president,will give us feedback and ask questions about our suggestions for the new advertising strategy.What do we,the marketing team,want to accomplish in this meeting?The goal is simple:We hope to get the vice president's agreement on our print media campaign on the new Spring Shoe. Once we received his approval,we can go ahead and offer our proposal to the advertising firm.If any staff member cannot attend this meeting,that employee must submit,in writing,a reason for their absence. Colleen Dane,Director of Marketing |
To:Colleen Dane,Director of Marketing From:Keith Wilson,Senior Marketing Consultant Date:November 7th I'm writing in response to your department-wide memo of November 6th Upon review of my schedule,I have to report that I cannot accommodate your request foe attending the meeting on the 14th.I have a long-standing commitment on that same afternoon to attend the opening ceremony of our new factory in Wichita. As a consultant,I regret having to miss the meeting,as it's necessary for me to be actively involved in our new advertising campaign.Unfortunately,the president himself insisted that I be present at the upcoming ceremony. What I suggest is a sort of compromise for my absence.Sheila Parks,a junior on our marking team,is willing to record the details for me so I can review the meeting's content when I return to the office.If the vice president addresses a question to me directly,I will respond quickly by contacting him by email or phone.Also,I will ask Joe Dunn,senior manager of the marketing team,to brief me on the meeting's outcome. Please understand my position.I wait for your reply. Keith Wilson |
分析 本文為兩封電子郵件,第一份是市場總監(jiān)寫給全體員工的.第二封是高級(jí)營銷顧問寫給市場總監(jiān)的,解釋自己為什么不能出席會(huì)議.
解答 21-23 DBA
21.答案D.細(xì)節(jié)理解題.根據(jù)第一部分的"The meeting will be conducted via a video-conference with our company headquarters in Seattle"可知,會(huì)議是通過視頻連接進(jìn)行的.故選D.
22.答案B.細(xì)節(jié)理解題.根據(jù)第一部分的"We hope to get the vice president's agreement on our print media campaign on the new Spring Shoe"可知,市場總監(jiān)的目的是得到副董事長關(guān)于印刷廣告計(jì)劃的許可.故選B.
23.答案A.細(xì)節(jié)理解題.根據(jù)第二部分的"Upon review of my schedule,I have to report that I cannot accommodate your request foe attending the meeting on the 14th.I have a long-standing commitment on that same afternoon to attend the opening ceremony of our new factory in Wichita."可知,Mr.Wilson不能參加會(huì)議,因?yàn)樗獏⒓油嫱行鹿S的開幕儀式.故選A.
點(diǎn)評(píng) 抓住廣告的標(biāo)題:我們要把廣告各部分的標(biāo)題瀏覽一遍,明白廣告的目的.如果廣告開頭有導(dǎo)語,一定要認(rèn)真閱讀,因?yàn)殚_頭一般概括文章大意.然后再看試題,帶著試題到文章中尋找答案.這就好比我們在生活中閱讀報(bào)刊中的廣告一樣,先看廣告部分的分類標(biāo)題,然后再帶著自己的需要去尋找所需信息.然后根據(jù)問題在文中找相關(guān)線索,排除錯(cuò)誤選項(xiàng),得出最佳答案.
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