It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
小題1:Who is to blame for the tragedy of Changchun infant according to the passage?
A．The baby’s fatherB．Buick and Hyundai dealership
C．WeiboD．Not clear
小題2:Which of the following statements is correct?
A．The missing infant was found alive in the stolen car.
B．Micro blog marketing of tragic infant death fuels firestorm of criticism.
C．People can’t see the two posts any more because they were deleted.
D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.
小題3:What does the underlined word – “despicable” in paragraph 4 mean?
A．ImmoralB．ImportantC．DistinguishedD．Considerable
小題4:The reason why Hyundai’s post was worse than Buick’s is that _________.
A．Hyundai dealership didn’t make an apology on Weibo
B．Buick dealership expressed its deeply sympathy and condolences
C．Hyundai’s post was made after people knew the infant had died
D．Buick’s car was more advanced on its GPS system
小題5:In the last paragraph, the author encourages people _____________.
A．not to sink below the moral bottom line
B．not to sympathize our fellow man
C．to think twice before making decision
D．to magnify the mistakes people make

小題1:D
小題2:B
小題3:A
小題4:C
小題5:A

試題分析：本文講述了別克和現(xiàn)代兩家汽車公司利用長春的嬰兒死亡的事件為自己的產(chǎn)品做廣告而引起的廣泛的批評。
小題1:D 細(xì)節(jié)題。根據(jù)文章第二段Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
和全文內(nèi)容可知文章中間并沒有提及誰要為這起嬰兒死亡的案件負(fù)責(zé)。故D正確。
小題2:B 推理題。根據(jù)文章第四段最后3行Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”說明正是微博上的評論讓人們對這這樣的廣告的批評更激烈。故B正確。
小題3:A 推理題。根據(jù)本句Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”說明人們認(rèn)為以生命為代價進(jìn)行廣告行為是很不道德的行為，故A正確。
小題4:C 細(xì)節(jié)題。根據(jù)文章第五段內(nèi)容Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.可知現(xiàn)代公司是在嬰兒被發(fā)現(xiàn)死亡以后做出的廣告，故這種情況更為嚴(yán)重。故C項(xiàng)正確。
小題5:A 推理題。根據(jù)最后一段Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.生命人們提醒不要挑戰(zhàn)人們的道德底線，故A正確。
點(diǎn)評：本文講述了別克和現(xiàn)代兩家汽車公司利用長春的嬰兒死亡的事件為自己的產(chǎn)品做廣告而引起的廣泛的批評。要求考生在理解原文表面文字信息的基礎(chǔ)上，做出一定判斷和推論，從而得到文章的隱含意義和深層意義。推理題所涉及的內(nèi)容可能是文中某一句話，也可是某幾句話，但做題的指導(dǎo)思想都是以文字信息為依據(jù)，既不能做出在原文中找不到文字根據(jù)的推理，也不能根據(jù)表面文字信息做多步推理，要根據(jù)原文表面文字信息一步推出的答案。
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解

Harvard University named historian Drew Gilpin Faust as its first female president on Sunday, ending a lengthy and secretive search to find a successor to Lawrence Summers.
The seven-member Harvard Corporation elected Faust, a noted scholar on History of the American South and dean of Harvard’s Radcliffe Institute for Advanced Study, as the university’s 28th president.
“This is a great day, and a historic day, for Harvard,” James R. Houghton, chairman of the presidential search committee, said in a statement. “Drew Faust is an inspiring and accomplished leader, a superb scholar, a dedicated teacher, and a wonderful human being.”
Her selection is noteworthy given the heated debates over Summers’ comments that genetic differences between the sexes might help explain the lack of women in top science jobs.
Faust has been dean of Radcliffe since 2001, two years after the former women’s college was combined into the university as a research center with a mission to study gender issues.
Some professors have quietly groused that the 371-year-old university is appointing a fifth president who is not a scientist. No scientist has had the top job since James Bryant Conant retired in 1953; its last four have come from the fields of classics, law, literature and economics.
Faust is the first Harvard president who did not receive a degree from the university since Charles Chauncy, a graduate of Cambridge University, who died in office in 1762. She attended the University of Pennsylvania.
“Teaching staff turned to her constantly,” said Sheldon Hackney, a former president of the University of Pennsylvania and historian who worked closely with Faust. “She’s very clear. She has a sense of humor, but she’s very strong-minded. You come to trust in her because she’s so solid.”
小題1:Which might be the best title for the passage?
A．Harvard named its first female president.
B．History of Harvard University changed.
C．Debates on female equality ended.
D．Drew Gilpin Faust, a famous woman historian.
小題2:Which is NOT true about Drew Gilpin Faust?
A．She is the 28th president of Harvard University.
B．She is a famous scholar from the American South.
C．She isn’t a graduate from Harvard University.
D．She was head of Radcliffe Institute for Advanced Study.
小題3:The underlined word “groused” in the 6th paragraph means____ .
A．a(chǎn)pprovedB．commentedC．complainedD．indicated
小題4:This passage probably appears in a____ .
A．biographyB．personal letterC．research paperD．newspaper report

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

London taxis, with their friendly drivers who actually know where they are going, are ranked best in the world, according to an annual taxi poll(調(diào)查).
The survey by travel website hotels.com found London taxis, despite being the most expensive, beat rivals across the globe to head the list for the third consecutive years, scoring a total of 59 percent in votes on several categories by travellers.
London taxi drivers were voted both friendliest and most knowledgeable. Drivers in the English capital must pass a rigorous examination called The Knowledge to earn their taxi licence.
New York’s yellow taxis came second in the list, scoring 27 percent which was up 10 percentage points from last year even though Manhattan’s cab drivers tied with Parisian taxi drivers as the rudest.
Travellers said New York had the most available taxis.
Cabbies in Rome were voted the worst drivers in the world with almost one in 10 travellers thinking the Italian capital had the world’s worst taxi drivers when it came to the quality of driving.
“Travelling by taxi is one of the first experiences that many travellers have upon arrival in a new city. In fact, the research found that cabs are by far the most popular method of travelling from the airport to their hotel,” a spokesman for hotels.com said in a statement.
The global poll scored city based taxis for their levels of cleanliness, value, quality of driving, knowledge of the area, friendliness, safety and availability.
Rounding out the top five were Tokyo with a total score of 26 percent, Berlin with 17 percent, and Bangkok famed for its tuk-tuks scoring 14 percent.
Madrid’s taxis were ranked sixth in the poll, followed by Copenhagen and Dublin with 11 percent and Frankfurt and Paris with 10 percent.
Taxis in Sydney fell short of the top 10, scoring badly in the areas of value for money, availability and knowledge of the area.
The survey for hotels.com, part of the Expedia group, was conducted among over 1,900 travellers between May 11-28 this year.
小題1:What does the underlined word “rigorous” in the third paragraph mean _______?
A．officialB．lawfulC．strictD．important
小題2:The writer introduced the result of the survey by _____.
A．listing the ranks of the taxi service of the European cities
B．listing the ranks of the taxi service of the cities concerned
C．different kinds of reading forms and famous travel websites
D．interviewing the taxi drivers and travellers of the cities
小題3:Rome’s taxi drivers are lack of _______.
A．driving skillsB．good manners
C．the sense of cleanlinessD．the sense of safety
小題4:What does the writer want to tell us?
A．The global taxi drivers should be trained strictly.
B．The global taxi drivers should be given an exam.
C．The global taxi drivers have different driving skills.
D．The global big cities’taxis service is scored by a travel website.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

閱讀下列短文，從每題所給的四個選項(xiàng)（A、B、C和D）中 ，選出最佳選項(xiàng)，并在答題卡上將該項(xiàng)涂黑。
A
Chinese writer Mo Yan has won the 2012 Nobel Prize in Literature, announced the Swedish Academy in Stockholm on Thursday．The win makes Mo Yan the first Chinese citizen to win the Nobel in its Ⅲ-year history．Informed of his win today, the author, who was having dinner at home, was “overjoyed and scared"．
Born in 1955 to parents who were farmers, Mo Yan－a pen name for Guan Moye，grew up in Gaomi in Shandong province in eastern China. At the age of 12, he left school to work, first in agriculture, later in a factory. In 1976 he joined the army and during this time began to study literature and writing．
He published his first book in 1981, but found literary success in 1987 with Hong Gaoliang Jiazu, which was successfully filmed in the same year, directed by famous Chinese director Zhang Yimou. In his writing, Mo Yan draws on his youthful experiences and on settings in the province of his birth and his works show the life of Chinese people as well as the country's unique culture and folk customs. Mo Yan is known as a prolific（多產(chǎn)的 ）writer. In addition to his novels, he has published many short stories and essays on various topics. Despite his social criticism, he is seen in his homeland as one of the most famous contemporary authors. Dozens of his works have been translated into English, French, Japanese and many other languages．
The awarding ceremony will be held on December 10．The winner will win a medal, a personal diploma and a cash award of about $l  million．
小題1:How did Mo Yan feel when he was told about the news?
A．Excited and proud．B． Happy and surprised．
C．Worried and cautious D． Uncertain and shocked．
小題2:Mo Yan developed his ability for writing when he was      ．
A．on a farmB．in a factoryC．in a schoolD．in the army
小題3:One of Mo Yan's characteristics of writing is that he
A．writes about topics he is familiar with
B．focuses on social problems in the country
C．describes his characters in a unique way
D．explains difficult matters in simple words
小題4:What's the best title for this passage?   
A．How Mo Yan Gets Nobel Prize
B．An Introduction to Nobel Prize
C．Mo Yan Wins Nobel Prize in Literature
D．A World Famous Writer, Mo Yan

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

They only got engaged（訂婚）on Saturday, but it seems that Rochelle Wiseman and Marvin Humes are planning on marrying in March. The pop stars are eager to tie the knot in just ten weeks in order for their big day to coincide with（重合）their birthdays. are both keen to turn the events into one big celebration. According to the Daily Star, the couple think it is the perfect excuse to have one huge party.
“After getting engaged this Christmas, Rochelle and Marvin didn’t waste any time in thinking about dates,” a source told the newspaper. The couple apparently came to a mutual agreement that they would like to be married by the summer, and then the subject of their birthdays came up．“Rochelle has been telling her pals how excited she is and that she loves the birthday idea,” the source continued, “she thinks combining the events will make it the most amazing three—way celebration ever.”
JLS star Marvin proposed(求婚)to Rochelle during a festive break in Antigua，and The Saturdays singer was keen to announce the news as soon as possible．“It’s official Marvin proposed 2 me 2day, wanted 2 tell u b4 some1 else did! So excited 2 b Mrs Humes.” she tweeted(微博留言)on December 31. She also posted a photo of her and her husband-to-be in which she flashes her ￡45，000 heart-shaped diamond engagement ring.
小題1: Rochelle Wiseman and Marvin Humes want to get married in March_________.
A．to celebrate both their wedding and birthdays
B．to make their wedding different from others
C．to satisfy the curiosity of their fans
D．to please their parents and relatives
小題2:What can be inferred from the passage?
A．The wedding was arranged in January.
B．Both Rochelle Wiseman and Marvin Humes are pop stars.
C．Rochelle Wiseman is the husband-to-be.
D．They decided to get married shortly after they got engaged.
小題3: The numbers “2，4，1” and letters “u，b” in the underlined sentence probably mean______.
A．two, four, one；you, be
B．to, four, first；use, bee
C．to, fore, one；you, be
D．two, for, one；you, bee

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Accidents and illness are unhappy things to talk about, but no one can expect to live a lifetime without having some kind of accident or becoming ill. Some accidents and illnesses are serious and may result in long periods of invalidism.
The newspapers contain spectacular accounts of accidents in the street and highways and public places, but nearly as many accidents occur around the home. Somebody trips on a rug. Somebody falls off a stepladder. Somebody is careless in cooking dinner, and is burned. Accidents incurred in the playing of sports and swimming also accounts for a large number of injuries, big and little. Despite constant campaigns to reduce the number of accidents, there are still approximately 100,000 accidental deaths and nearly 9,000,000 non­fatal injuries in the United States each year.
It has been estimated that around 3,000,000 people are constantly ill in the United States throughout the year and that over half the illness is caused by respiratory diseases, chiefly colds and influenza.
The pain and suffering caused by accidents and illness tell only half the story. Loss of time from school and work and medical and hospital expenses often make the pain seem worse. Money spent in this country for doctors, services, hospitalization, nursing care, drugs, medicines, Xrays, and special treatments, amounts to a huge annual sum. Added to this expense is another much larger amount that is lost to wage earners throughout the nation by reason of their loss of wages or income while sick or otherwise disabled.
Accident and health insurance is a form of insurance devised to protect against these economic losses. It protects the earning of wage earners and finishes financial aid to the family of the breadwinner by the payment of his doctor and hospital bills. Today, business and professional men, farmers, industrial workers, clerks and those engaged in various occupations, whose earning power is shut off for a week, a month, or sometimes years, because of accidents or illness can insure themselves against this financial loss by accident and health insurance.
Protection is available to all types of workers and the cost(called the premium)ranges from a few cents a day for small or limited policies to a month for policies paying larger amounts(called indemnities). Policy is another name for an insurance contract(合同). Most accident and health policies are cancelable policies—that is, they are sold for a definite term such as a week, a month, or a year, similar to contracts of fire insurance and automobile liability insurance. There are, however, policies which cannot be canceled or terminated(終止)by the insurance company until the policyholder reaches an age at which he usually has no further earning power—most often at sixty or sixty­five years. These non­cancelable policies cost more than the cancelable policies.
小題1:What is the passage mainly concerned about?
A．Everyone will have some sort of illness or accident.
B．Accident and health insurance is available to everyone.
C．Cancelable insurance policies are better than non­cancelable one.
D．Insurance is a good protection against accidents and illness.
小題2:Every year in the United States there are________.
A．more people die in accidents than of illness
B．more people who are ill than those injured in accidents
C．more outdoor accidents than indoor accidents
D．more people injured in accidents than those who are constantly ill
小題3:The heaviest pain and suffering caused by accidents and illness are________.
A．colds and influenzaB．financial losses
C．loss of timeD．invalidism
小題4:Accident and health insurance will protect people by________.
A．covering their medical expenditure
B．paying their wages
C．restoring their earning power
D．providing policyholders with the money they need to survive

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

A
Chinese writer Mo Yan has won the 2012 Nobel Prize in Literature, announced the Swedish Academy in Stockholm on Thursday．The win makes Mo Yan the first Chinese citizen to win the Nobel in its Ⅲ-year history．Informed of his win today, the author, who was having dinner at home, was “overjoyed and scared"．
Born in 1955 to parents who were farmers, Mo Yan－a pen name for Guan Moye，grew up in Gaomi in Shandong province in eastern China. At the age of 12, he left school to work, first in agriculture, later in a factory. In 1976 he joined the army and during this time began to study literature and writing．
He published his first book in 1981, but found literary success in 1987 with Hong Gaoliang Jiazu, which was successfully filmed in the same year, directed by famous Chinese director Zhang Yimou. In his writing, Mo Yan draws on his youthful experiences and on settings in the province of his birth and his works show the life of Chinese people as well as the country's unique culture and folk customs. Mo Yan is known as a prolific（多產(chǎn)的）writer. In addition to his novels, he has published many short stories and essays on various topics. Despite his social criticism, he is seen in his homeland as one of the most famous contemporary authors. Dozens of his works have been translated into English, French, Japanese and many other languages．
The awarding ceremony will be held on December 10．The winner will win a medal, a personal diploma and a cash award of about $l  million．
小題1:How did Mo Yan feel when he was told about the news?
A．Excited and proud．B． Happy and surprised．
C．Worried and cautious D． Uncertain and shocked．
小題2:Mo Yan developed his ability for writing when he was      ．
A．on a farmB．in a factoryC．in a schoolD．in the army
小題3:One of Mo Yan's characteristics of writing is that he
A．writes about topics he is familiar withB．focuses on social problems in the country
C．describes his characters in a unique way D．explains difficult matters in simple words
小題4:What's the best title for this passage? 
A．How Mo Yan Gets Nobel Prize B．An Introduction to Nobel Prize
C．Mo Yan Wins Nobel Prize in LiteratureD．A World Famous Writer, Mo Yan

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Ladji Doucoure of France beat Olympic champion Liu Xiang of China in the final meters to claim the title of the men’s 110 meters hurdles at the 10th world championships in Helsinki on Friday.
Doucoure, who led the world this season with 12.97 seconds, over took the Chinese to win the race in 13.07 seconds. Liu was second in 13.08. Four-time world champion Allen Johnson of the United States took the third in 13.10.
The 22-year-old Doucoure said after the race, “ I can not tell you just how long I have been dreaming of this. This victory is the result of a lot of hard work, and also a lot of support from people who have believed in me. I had a bad start, touched a few hurdles, but after the 4th hurdle I picked up my race and went straight to the finish line.”
Liu, who won the Olympic gold with a world record-tying time of 12.91 seconds, said, “I’m very satisfied with the second place. The result could have been worse. I felt quite well and did my best. I’ m not tired, I had some clearance problems at the start, so I should practice that some mor. Finally, I didn’t lose by much, only by a little bit, but I did think I could win it.”
Liu’s coach, Sun Haiping said on Friday he was content with Liu’s performance.
“ Liu Xiang was quite good during his reaction period, but he was a little bit slow in the middle and he finally caught up during the last two hurdles,” Sun told Xinhua.
Although satisfied with the silver medal and the clocking of 13.08 seconds, Sun said Liu might have added the world title to the Olympic championship if Liu had run the track neighboring his major rivals(對手) of Doucoure Ladji or Allen Johnson.
“ If he had run next to Ladji Doucoure or Allen Johnson, Liu could have kept pace with them and then sprinted(疾跑) at the last stage. In this case, he could grab the gold,” said Sun, who had become a household name for coaching China’s first men’s Olympic champion in the track.
小題1:This passage probably appears_________.
A．in a story bookB．in a text book
C．in a newspaperD．in a fashion magazine
小題2:The following statements about Doucoure are true EXCEPT_______.
A．He won the gold medal in the men’s 110m hurdles in Helsinki.
B．He led the world in the men’s 110m hurdles with 12.97 seconds this season.
C．He did a lot of hard practice before the race in Helsinki.
D．He won the world champion title four times.
小題3:Which of the following can be used to replace the underlined phrase“picked up my race”in Paragraph 3?
A．gathered speedB．stood up
C．make up my mindD．became better in health
小題4:According to Sun Haiping, Liu Xiang might have won the gold if ______.
A．he had done better during his reaction period
B．he had run the track next to Ladji Doucoure of Allen Johnson
C．he had practiced clearance more before that race
D．he hadn’t touched a few hurdles in the race

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

The London 20120lympics are being praised as a sporting and logistical(后勤)success，but the influence on economy is far less certain．Some London tourist attractions，businesses and hotels reported that their business actually fell during the Games．But as Olly Barratt reports from London，the overall UK economy is looking for long-term results．
Showing an Olympic-sized party like this cost the UK almost l 5 billion dollars．But while spectators went to east London’S Olympic Park，central London has been much quieter than。normal． Arthur lRason，a central London stallholder，said，“Am I taking less? Yeah，I’m taking less．There’S no question about it．”
Restaurants were among businesses that reported lower takings than normal at this time of year．And one tourism trade association says a survey of its members found the Games had  had a negative influence all over the UK．But during the recent recession(不景氣)，British officials still insist the Games were worth it．Boris Johnson，Mayor of London said，“I think it’S been an amazing display of what you can do if you plan and you work for years and years on a project．
And I think it’s a great advertisement for British engineering and British industry．"    The government hopes the Games will be a great help to the British brand worldwide，and they are also an opportunity to sweet-talk potential investors from all over the world．And a fall in takings for some attractions should not have come as a surprise．
小題1:Where is the London’S Olympic Park located?
A．Central London．B．East London．
C．West London．D．Outside London．
小題2:Mayor of London thinks the Games’effect on British economy is——．
A．positiveB．disappointing
C．negative D．uncertain
小題3:What can we learn from the text?
A．The British government did badly in organizing the Games．
B．Businesses in central London were improved during the Games．
C．Most British businessmen thought poorly of the London Games．
D．Most British officials were worried about the future of British economy．

查看答案和解析>>

同步練習(xí)冊答案