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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
下面是一篇應(yīng)用文及其應(yīng)用場(chǎng)合的信息，請(qǐng)閱讀下列應(yīng)用文和相關(guān)信息，并按照要求匹配信息。請(qǐng)?jiān)诖痤}卡上將對(duì)應(yīng)題號(hào)的相應(yīng)選項(xiàng)字母涂黑。選項(xiàng)中有一項(xiàng)是多余選項(xiàng)。
首先，請(qǐng)閱讀下列廣告語(yǔ)：
A．“Just do it!” — This slogan(口號(hào)) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
B．“Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”
C．“Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!
D．On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.
E．There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”
F．One toothpaste ad says “Bright-teeth fights bad breath!” The advertisers want you to read the word “fight” and think that the toothpaste cures bad breath.
請(qǐng)閱讀以下購(gòu)買者的信息，然后匹配購(gòu)買者和他/她擬購(gòu)買產(chǎn)品的廣告語(yǔ)：
Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.
Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.
Joan doesn’t want to forget the past, especially the happy moments.
Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed when talking with others. So she needs something which can remove the smell no matter how much it is.
購(gòu)買者 廣告語(yǔ)
Jack A．Just do it!
Tom B．Always Coca-Cola.
Mary C．Share moments, share life.
Joan D．Make yourself heard.
Alice E．Project Hope — Schooling every child.
F．Bright-teeth fights bad breath!
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科目：高中英語(yǔ) 來(lái)源：2011-2012學(xué)年廣東省始興縣風(fēng)度中學(xué)高一競(jìng)賽英語(yǔ)試卷（帶解析） 題型：閱讀理解
閱讀下列應(yīng)用文及相關(guān)信息，并按照要求匹配信息。請(qǐng)?jiān)诖痤}卡上將對(duì)應(yīng)題號(hào)的相應(yīng)選項(xiàng)字母涂黑。
A. “Just do it!” — This slogan (口號(hào)) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
B.“Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”
C. “Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!
D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.
E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”
F. One magazine ad says “Make me your window on the world!” The advertisers say that the weekly magazine can bring the world to your home. “ Have you ever wondered what the Chinese eat for breakfast? Did you know that the Sahara Desert is getting bigger every year? This fascinating magazine ,full of colour pictures , is your window on the world.
請(qǐng)閱讀以下購(gòu)買者的信息，然后匹配購(gòu)買者和他/她擬購(gòu)買產(chǎn)品的廣告語(yǔ)：
Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.
Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.
Joan doesn’t want to forget the past, especially the happy moments.
Bill travels a lot when he was younger. Now that he has stopped his work, he enjoys reading about foreign people, places and customs.
| 購(gòu)買者 【小題1】Jack 【小題2】Tom 【小題3】Mary 【小題4】Joan 【小題5】Bill | 廣告語(yǔ)
F. Make me your window on the world! |
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科目：高中英語(yǔ) 來(lái)源：2014屆四川省高三10月月考英語(yǔ)試卷（解析版） 題型：閱讀理解
Unlike traditional commercials, Public Service Advertisements（PSA）are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.
Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan, “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.
The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.
The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature（以···為形象）characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.
Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.
In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.
1.PSA are primarily designed to .
A. educate the public B. change people’s status
C. discuss a problem D. sell products or services
2.Which of the following is true of the Smoky Bear?
A. It is one recognized symbols of Walt Disney cartoons.
B. It firstly appeared in America in 1944 with no slogan.
C. It is created to warn Americans of the dangers of wildfires.
D. Its slogan changes every three years.
3.How does the author support his topic in Paragraph 4?
A. By summing up. B. By giving examples.
C. By comparison. D. By asking questions.
4.According to this text, Smoky Bear .
A. helps a lot to reduce wildfires in America
B. isn’t popular among the American pupils
C. has set up its own website to advertise products
D. becomes the symbol of the Advertising Council
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科目：高中英語(yǔ) 來(lái)源：2011-2012學(xué)年廣東省高三高考模擬英語(yǔ)試卷（解析版） 題型：閱讀理解
In the US and Britain, the slogan around colleges was “Save water. Shower with a friend.” Now, Wuhan University has come up with another system for the campus bathhouse. It charges students for the amount of time in a shower. Before entering the bathhouse, students pay for the amount of time they want in the shower with cash or their student ID card. The clock starts ticking the minute the tape is turned on. It pauses when a button is pressed for soap. An integrated circuit(IC) card reader at each tap shows the time. No money, no water. The benefits of the new system can be seen with the old system, which charged 1 Yuan for each person regardless of time in the shower. The university used about 320 tones of water daily under the old system, but only 160 tons now.
Many students use the new system but opinions on it are divided. Some students say it is bad because bathing had become a sort of race. Many people using it for the first time are not sure how long they need to shower. Some might be embarrassed if their time is up and they’re still covered in soap. They have to ask the bathhouse worker to help them buy extra time.
“It’s a flaw in the system that you can not buy extra time on the ID card,” said Ren, a freshman in Wuhan University. The university is also considering some students’ suggestions that they be allowed to pay after they’ve finished the shower. Not surprisingly, some are complaining about losing the hour shower. But many students say the move helps them develop a water-saving sense.
Without the time limits, most students tended to shower for 30 to an hour in the bathhouse.
Some even used the hot water to wash their clothes. “In my experience, 10-20 minutes is enough,” said Dai Zhihua, a third-year student who usually takes 8 minutes.
A similar system has been installed in other universities. Shanghai Normal University introduced it at its Fengxiang Campus in September. The bathing fee there is 0.2 Yuan per minute. One male student responded by setting a record with a two-minute shower.
1.According to the passage, which of the following is NOT true?
A. Students pay for the amount of time they want in the shower.
B. The clock times all through while the student is bathing except when the bather paused for soap.
C. If money runs out, there will be no water.
D. Having finished bathing, the student has to pay for it.
2.The underline word “flaw” (Paragraph3) most probably means______.
A. perfection B. advantage C. pity D. fault
3.Since the new system has performed, ______ of water can be saved.
A. a quarter B. one third C. one half D. two thirds
4.It can be inferred from the passage that______.
A. the new operation can solve the water crisis.
B. The new operation can raise students’ environmental awareness.
C. a similar operation has been set in other universities.
D. The university has saved a lot of water by using the new system.
5.In which column can you find this passage?
A. People. B. Society C. Campus Life. D. Lifestyle.
查看答案和解析>>
科目：高中英語(yǔ) 來(lái)源：2012屆廣東省高二三月月考英語(yǔ)試題 題型：閱讀理解
In the US and Britain, the slogan around colleges was “Save water. Shower with a friend.” Now, Wuhan University has come up with another system for the campus bathhouse. It charges students for the amount of time in a shower. Before entering the bathhouse, students pay for the amount of time they want in the shower with cash or their student ID card. The clock starts ticking the minute the tape is turned on. It pauses when a button is pressed for soap. An integrated circuit (IC) card reader at each tap shows the time. No money, no water. The benefits of the new system can be seen with the old system which charged 1 yuan for each person regardless of time in the shower. The university used about 320 tons of water daily under the old system, but only 160 tons now.
Many students use the new system but opinions on it are divided. Some students say it is uncomfortable, because bathing had become a sort of race. Many people using it for the first time are not sure how long they need to shower. Some might be embarrassed if their time is up and they’re still covered in soap. They have to ask the bathhouse worker to help them buy extra time.
“It’s a flaw in the system that you can not buy extra time on the ID card,” said Ren, a freshman in Wuhan University. The University is also considering some student’s suggestions that they be allowed to pay after they’ve finished the shower. Not surprisingly, some are complaining about losing the hour shower. But many students say the move helps them develop a water-saving sense.
Without the time limit, most students tended to shower for half to an hour in the bathhouse.
Some even used the hot water to wash their clothes. “In my experience, 10-20 minutes is enough,” said Dai Zhihua, a third-year student who usually takes 8 minutes.
A similar system has been installed in other universities. Shanghai Normal University introduced it at its Fengxiang Campus in September. The bathing fee there is 0.2 yuan per minute. One male student responded by setting a record with a two- minute shower.
1. According to the passage, which of the following is NOT true?
A. Students pay for the amount of time they want in the shower.
B. The clock times all through while the student is bathing except when the bather pauses for soap.
C. If money runs out, there will be no water.
D. Having finished bathing, the student has to pay for it.
2.The author’s attitude toward the students’ move is ________.
A. critical B. serious C. appreciative D. not mentioned
3. Since the new system has performed, ____ of water can be saved.
A. a quarter B. one third C. one half D. two thirds
4. It can be inferred from the passage that _____.
A. the new operation can solve the water crisis
B. the new operation can raise students’ environmental awareness
C. a similar operation will be set in other universities
D. Most students spend less than half an hour showing in the bathroom.
5.In which column can you find this passage?
A. People. B. Society. C. Campus Life D. Lifestyle
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