I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.

Nike

In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.

McDonald’s

The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.

Apple

There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.

Mercedes Benz

The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.

Adidas

The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.

1.What does the author think of the stories of the great logos?

A．They are boring.                        B．They are out of date.

C．They are attractive.                      D．They are practical.

2.What does Nike’s logo stand for?

A．The goddess of victory.

B．The source of inspiration for soldiers.

C．The statue of the Greek goddess.

D．The wing of the Greek goddess.

3.We can learn that Apple’s present logo is ______.

A．the religious story of Adam and Eve

B．a(chǎn) bitten apple with only one color

C．Newton’s sitting under an apple tree

D．the rainbow-colored bitten apple

4.______ stands for the rule of the land, the sea and the air.

A．Nike’s logo                           B．Apple’s logo

C．The Mercedes logo                      D．The Adidas logo

5.Which of the following time orders describes the births of the great logos?

A．Mercedes Benz –McDonald’s – Nike – Apple.

B．Nike – McDonald’s – Apple – Mercedes Benz.

C．McDonald’s – Apple – Nike – Mercedes Benz.

D．Nike – Mercedes Benz – McDonald’s – Apple.

 

【答案】

 

1.C

2.D

3.B

4.C

5.A

【解析】

試題分析：本文介紹了世界聞名的幾個(gè)商標(biāo)背后的故事，發(fā)展的過(guò)程以及每個(gè)商標(biāo)所代表的含義。

1.C 細(xì)節(jié)題。根據(jù)文章第一句I was reading these interesting stories behind a group of great logos in the world.說(shuō)明這些商標(biāo)背后的故事都很有趣，都很吸引人。故C項(xiàng)正確。

2.D 細(xì)節(jié)題。根據(jù)第二段第二行This logo represents the wing in the famous statue of the Greek goddess.說(shuō)明這個(gè)商標(biāo)代表的是希臘眾神中的一個(gè)著名雕像的翅膀，故D項(xiàng)正確。

3.B 細(xì)節(jié)題。根據(jù)第四段最后4行One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.

說(shuō)明現(xiàn)在的蘋(píng)果商標(biāo)是一個(gè)只有一個(gè)顏色的被咬掉一塊的蘋(píng)果。故B正確。

4.C 細(xì)節(jié)題。根據(jù)倒數(shù)第二段前3行The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.說(shuō)明這是奔馳的商標(biāo)。故C正確。

5.A 細(xì)節(jié)題。根據(jù)  The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909；McDonald’s The logo was designed in 1962 by Jim Schindler；Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.說(shuō)明A項(xiàng)的順序是正確的。

考點(diǎn)：考查信息篩選類短文閱讀

點(diǎn)評(píng)：本文介紹了世界聞名的幾個(gè)商標(biāo)背后的故事，發(fā)展的過(guò)程以及每個(gè)商標(biāo)所代表的含義。

屬于信息篩選類短文，很好地考查學(xué)生提取信息、處理信息的能力，也是歷年來(lái)高考考查的一個(gè)熱點(diǎn)。本文文句精練，信息量大，表達(dá)方式千變?nèi)f化，做這種題目先略讀題目，再瀏覽題干，然后帶著問(wèn)題找答案。在閱讀時(shí)又要特別注意文中以黑體、大寫(xiě)、下劃線等方式加以提示的文字，因?yàn)檫@很有可能是文章的核心或至少是一部分內(nèi)容的概括。

 

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：2012-2013學(xué)年浙江省臺(tái)州中學(xué)高二下學(xué)期期中考試英語(yǔ)試卷（帶解析） 題型：填空題

假定英語(yǔ)課上老師要求同學(xué)之間交換修改作文，請(qǐng)你修改你同桌寫(xiě)的以下作文。文中共有10處語(yǔ)言錯(cuò)誤，要求你在錯(cuò)誤的地方增加、刪除或修改某個(gè)單詞。
增加：在缺詞處加一個(gè)漏詞符號(hào)（/\），并在該句下面寫(xiě)出該加的詞。
刪除：把多余的詞用斜線（\）劃掉。
修改：在錯(cuò)的詞下劃一橫線，并在該詞下面寫(xiě)出修改后的詞。
注意：1. 每處錯(cuò)誤及其修改均僅限一詞；
2. 只允許修改10處，多者（從第11處起）不計(jì)分。
Yesterday my aunt went shopping and asked me take care of my two little lovely cousins. I was busy for my homework, but I let them read picture books by themselves. Moments later, I found the pages of a book tearing and lying all over the floor. When I asked them whom did that, the elder sister slowly nodded and bent down her head. Saw that she was true sorry, I just smiled, gave her some biscuits and told her not to do that again. When his younger brother saw the biscuit, he asked why he wasn’t given any. She answered, “You don’t tear out the pages of the book, but I did.”

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2013-2014學(xué)年廣東省山一高三上學(xué)期第二次統(tǒng)測(cè)英語(yǔ)試卷（解析版） 題型：閱讀理解

While I was in my 4th month of pregnancy (妊娠期) with my second child, we were preparing for a trip to Louisiana, where Marshall’s family live, to celebrate Jane’s 2nd birthday. Two days before we were to leave, we got the shocking news that I was going to lose the baby. Not knowing when this would happen, we decided to continue with our trip.

Since Marshall’s family lives on a 600-acre cattle farm, you often find that you have a lot of time to yourself to think when you are there. That is precisely what I did not want to do at this time. I told Marshall that I needed to get a good book to get lost in while I was there. I told him I heard the Harry Potter books were good, so he went out and got the first one for me.

During that trip, I totally got lost in the book, which was of great help during a time when I needed a distraction to forget about the sadness. In the book, I noticed the name “Seamus”. I vaguely remembered it was pronounced “Shamus” and I liked the sound of that. I mentioned it to Marshall and he liked it too. Toward the end of the trip, I had just 5 chapters left and I knew I was about to finish the first book, which I was pretty excited about.

Soon after we put Jane down to bed, I had started labor (分娩), so I was unable to read. The labor lasted 5 and 1/2 hours, but Marshall stayed there with me, sitting beside me and reading aloud the last 5 chapters of Harry Potter. I can never fully explain how much that helped me through the experience. And ever since then, Marshall and I both have been fans of the Harry Potter books. We remember how they helped us get through that time of our lives.

We were sad to have lost the baby, but the name Seamus started our journey toward adoption. And we gave this name to our adopted son. Though our Seamus doesn’t have a drop of Irish blood in him, the name fits him perfectly.

1.Why did the writer want a good book during the trip?

A. Because the trip to Louisiana would take a long time.

B. Because she didn’t want to think of losing her baby.

C. Because she had nothing else to do except reading.

D. Because a good book could help her enjoy her trip.

2.According to the story, we can know that the Harry Potter books _________________.

A. made the family’s trip more exciting

B. include five books all together

C. have someone called Seamus in them

D. can help people deal with their problems

3.The writer named her son Seamus because ___________________.

A. she wanted to keep her trip in memory

B. she loved this name very much

C. her son doesn’t have Irish blood

D. it is a perfect name for a boy

4.Which of the following is TRUE about the couple?

A. They planned their trip after getting the shocking news.

B. They thought the cattle farm was too large to do anything on.

C. They felt excited when they almost finished the trip.

D. They liked reading Harry Porter very much after the trip.

5.Which is the best title for the passage?

A. Funny Stories Of My Family           B. Seamus And Harry Potter

C. How We Got To Louisiana              D. How My Son Got His Name

 

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2014屆吉林通化第一中學(xué)高三第一次月考英語(yǔ)卷（解析版） 題型：閱讀理解

My eighth grade consisted of 28 classmates. We knew each other so well that most of us could distinguish each other's handwriting at a glance. Although we grew up together, we still had class outcasts．From second grade on, a small group started harassing （騷擾） two or three of the others．I was one of those two or three, though I didn't know why．In most cases when children get picked on, they aren't good at sports or they read too much or they wear the wrong clothes or they are of a different race．But in my class, we all read too much and didn't know how to play sports．We had also been brought up to carefully respect each other's race．This is what was so strange about my situation．Usually, people are made outcasts because they are in some way different from the larger group．But in my class, large differences did not exist．It was as if the outcasts were invented by the group out of a need for them．

The harassment came in the form of laughter when I talked, and rolled eyes when I turned around．If I was out on the playground and approached a group of people, they often fell silent．Sometimes, someone would not see me coming and I would catch the tail end of a joke at my expense．

There was another girl in our class who was perhaps even more rejected than I．She provided the group with a lot of material for jokes．One day one popular girl came up to me to show me something she said I wouldn't want to miss．We walked to a comer of the playground．Three or four girls there were reading aloud from a small book, which I was told was the girl's diary．

I sat down and, laughing till my sides hurt, heard my voice finally mixed with the others．Often being accepted by others is more satisfying than being accepted by oneself, even though the satisfaction does not last．Looking back, I wonder how I could have participated in making fun of this girl when I knew perfectly well how it felt．If I were in that situation today I would react differently, but I can't honestly be sure．

1.The author was made an outcast because ____．

A．she couldn't play sports as well as others

B．her classmates needed to find an outcast her

C．her classmates found her clothes funny

D．family belonged to a minority group

2.How was the author treated as an outcast?

A．She was refused to approach others．

B．No one responded to her talking．

C．She was often the target of teasing．

D．Her diary was often made public．

3.What did the author do to the girl mentioned in Paragraph 3?

A．She showed great sympathy with the girl．

B．She found more materials about the girl for jokes．

C．She stopped the others from hurting the girl．

D．She joined others in making fun of the girl．

4.What does the passage intend to tell us?

A．Everyone is likely to become an outcast．

B．We shouldn't hit a person when he is down．

C．Everyone has a desire to be accepted by others．

D．One should pay somebody back in his own way．

 

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

I remembered my mother as a strong woman. She came to America when she was 12 years old, old enough to remember her homeland, young enough to forget. While learning a new language, she achieved scores and grades high enough to be admitted to Duke University. With a degree in computer science, she finally became the manager of a company in New York. My mother could give fluent speeches, say “wolves” correctly.

     It was my mother who always stressed(強(qiáng)調(diào)) the importance of language. From the time I was born, I was read to. I would fall asleep to the sounds of my parents’ voices, either my dad’s soft accent, or my mother’s clear English. The flow of language was unbroken, and whether in Chinese or English, the stream of communication flowed through our house.

     One October morning in the sixth grade, after my mother had left to catch the train to the city, I left the house for the bus stop. I was surprised when I saw our car, the door hanging open. As I went closer, I saw my mother lying on the ground.

     In the hospital, it was hard to believe that the lady who lay before me was my mum. My mother couldn’t remember my name. As the leaves changed colors, it became clear that the accident had created a wall between my mother’s mind and mouth: her mind was not any less clear, but the words she spoke were not what she meant.

     The trouble my mother faced taught me the importance of language. Without it, stories can not be told; directions can not be given; relations can not be formed, and knowing about anyone is impossible. Without language, communication cannot take place. Without language, one can not express the beauty of a sunset or the kindness of a stranger. The world would pass us by in silence.

63. From where might the author’s mum come to America?_________

A. China     B. England     C. Russia     D. Canada

64. What can we infer from the second paragraph?___________

A. The author was taught to read since she was born.

B. The author’s father spoke English poorly.

C. The author couldn’t fall asleep without being read to.

D. The author’s parents taught her language by talking a lot.

65. The illness left the author’s mother unable to _________

A. think clearly    B. express herself well    C. speak    D. hear

66. What’s this passage mainly about?___________

A. A strong mother.               B. A family’s disaster.

C. The importance of language     D. The way of teaching language

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

I remember my mother as a strong woman. She came to America when she was 12－old enough to remember her homeland, young enough to forget. While learning a new language, she achieved scores and grades high enough to be admitted to Duke University. With a degree in computer science, she finally became the manager of a company in New York. My mother could give fluent speeches, say “wolves” correctly.

It was my mother who always stressed (強(qiáng)調(diào)) the importance of language. From the time I was born, I was read to. I would fall asleep to the sounds of my parents’ voices, whether it was my dad’s softly accented, or my mother’s clear English. The flow of language was unbroken, and whether in Chinese or English, the stream of communication flowed through our house.

One October morning in sixth grade, after my mother had left to catch the train to the city, I left the house for the bus stop. I was surprised when I saw our car, the door hanging open. As I drew closer, I saw my mother lying on the ground.

In the hospital, it was hard to believe that the lady who lay before me was my mom. My mother could not remember my name. As the leaves changed colors, it became clear that the stroke(中風(fēng))had created a wall between my mother’s mind and mouth: Her mind was not any less clear, but the words she spoke were not what she meant.

The battle my mother faced taught me the importance of language. Without it, identity does not exist; relationships cannot be formed; stories cannot be told; directions cannot be given, and knowing anything about anyone is impossible. Without language, communication cannot take place. Without language, one cannot express the beauty of a sunset or the kindness of a stranger. The world would pass us by in silence.

60. From where might the author’s mom come to America?

A. China.      B. England.      C. Russia       D. Canada.

61. From the second paragraph, we can know________.

A. the author was taught to read since she was born

B. the author’s father spoke English poorly

C. the author couldn’t fall asleep without being read to

D. the author’s parents taught her language by talking a lot

62. The illness left the author’s mother unable to _____.

A. think clearly    B. express herself well    C. speak    D. hear

63. This passage is mainly about________.

A. a strong mother                 B. a family’s disaster   

C. the importance of language        D. the way of teaching language

查看答案和解析>>

同步練習(xí)冊(cè)答案