Question

【題目】Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. 'The Picture House' is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!

The restaurant belongs to frozen food giant (巨人) Birds Eye, who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.

The restaurant is a part of Birds Eye's 'Food for Life' campaign, a new marketing project that aims at changing the way people look at frozen food. "Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling.

The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat.

【1】Instagram probably is ____.

A. a restaurant free of charge

B. a campaign of "Food for Life"

C. a new marketing project

D. a program used to share photos

【2】What's the author's attitude to this new trend?

A. Opposed.

B. Interested.

C. Confused.

D. Unconcerned.

【3】'The Picture House' encourages sharing photos of its food to ____.

A. attract more customers

B. raise the price of frozen food

C. create a new social media trend

D. reward the regular customers

【4】Which of the following can serve as the best title for the passage?

A. No Need to Pay.

B. The Pop-up Diner.

C. Pay by Picture.

D. Food for Life.

Answer 1

【答案】

【1】D

【2】B

【3】A

【4】C

【解析】

試題分析：本文介紹了英國一家餐廳運用了時下最流行的照片分享軟件來招攬客戶，只要上傳他們餐廳的相片到照片分享軟件上，就可以免單，這家餐廳所屬的公司通過對人們?nèi)粘Ｉ�活的觀察，結(jié)合自身產(chǎn)業(yè)推出的營銷策略深受大家喜愛，實踐證明這項策略非常成功。

【1】慨括歸納題。本文講的是英國一家餐廳將餐廳經(jīng)營與時下流行的照片分享軟件相結(jié)合的事例，從全文大意中可推斷出答案是D。

【2】細節(jié)分析題。從第二段”I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too.”中可以看出作者認為有這樣的餐廳出現(xiàn)，他也會拍照上傳照片的。故選擇B。

【3】細節(jié)分析題。從第三段”So they realized it was a better way to advertise their new dining range.”中可以看出，他想拓寬餐廳的業(yè)務(wù)范圍，吸引更多的顧客。故選擇A。

【4】全文大意題。本文講的是英國一家餐廳將餐廳經(jīng)營與時下流行的照片分享軟件相結(jié)合的事例，人們只要上傳照片就可以獲得免單。因此選擇C。