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科目:高中英語(yǔ) 來(lái)源:101網(wǎng)校同步練習(xí) 高一英語(yǔ) 外語(yǔ)教學(xué)與研究出版社 題型:050
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科目:高中英語(yǔ) 來(lái)源:2012-2013學(xué)年湖北省武漢二中高二下學(xué)期期中考試英語(yǔ)試卷(帶解析) 題型:閱讀理解
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”(計(jì)劃性報(bào)廢) is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(財(cái)務(wù)的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
【小題1】Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
A.customers need the latest version | B.technology is developing so fast |
C.they want to invent something new | D.they can make a lot of money |
A.positive | B.negative | C.indifferent | D.neutral |
A.Huge profits | B.Apple’s principle |
C.Environmental damage | D.Marketing strategy |
A.the new psychology of consumers is also to blame for the wasteful system |
B.young people are always fond of something new, pretty and shiny |
C.if you don’t upgrade your smart phone, you will lose contact with your friends |
D.needs of consumers help to promote the development of electronics industry |
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科目:高中英語(yǔ) 來(lái)源:2014屆湖北省高二下學(xué)期期中考試英語(yǔ)試卷(解析版) 題型:閱讀理解
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”(計(jì)劃性報(bào)廢) is the trick behind the upgrading culture of today’s consumer electronics industry.
The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
____________________
“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(財(cái)務(wù)的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
1.Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.
A.customers need the latest version B.technology is developing so fast
C.they want to invent something new D.they can make a lot of money
2.Thomas Wensma’s attitude to the “planned obsolescence” is __________.
A.positive B.negative C.indifferent D.neutral
3.What subtitle can best fit into the blank in the text?
A.Huge profits B.Apple’s principle
C.Environmental damage D.Marketing strategy
4.The writer takes the example of Li Jijia to show that __________.
A.the new psychology of consumers is also to blame for the wasteful system
B.young people are always fond of something new, pretty and shiny
C.if you don’t upgrade your smart phone, you will lose contact with your friends
D.needs of consumers help to promote the development of electronics industry
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科目:高中英語(yǔ) 來(lái)源:2011-2012學(xué)年山東濟(jì)寧汶上一中高三12月月考英語(yǔ)試題 題型:短文改錯(cuò)
短文改錯(cuò)(滿分10分)
下面短文中共有10處錯(cuò)誤,每句中最多有兩處。錯(cuò)誤涉及單詞的增加、刪除或修改。
增加:在缺詞處加一個(gè)漏詞符號(hào)(∧),并在此符號(hào)下面寫(xiě)出該加的詞。
刪除:把多余的詞用斜線(\)劃掉。
修改:在錯(cuò)的詞下劃一橫線,并在該詞下面寫(xiě)出修改后的詞。
注意:1、每處錯(cuò)誤及其修改均僅限一詞;
2、只允許修改10處,多者(從第11處起)不計(jì)分
On Saturday afternoon, Li Hua and Wang Ping, members from “ Green Eyes”, was having an environmental protection activity near the riverside when they catch sight of a bird on the ground
They picked it out and found it wounded.Thinking it might die without timely help, they took it to home.They made a nest for it but fed it with rice and water.Under their treatment and care, the lucky birds got recovered soon.When time came for them fly the bird back to nature, they felt a bit pity but very delighting.
I think it’s worthwhile for him to do such a thing.Here I call on the public to show respect for nature.Only by changing the way we treat the environment can we get along good with it.
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科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解
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