Group buying is one of the fastest growing trends in South Africa today. Industry leaders are confident the growth potential remains strong since group buying is location-specific. Start-up costs are low and profit room remains high, so many sites continue to receive invested money despite widespread criticism and Facebook’s decision to phase out of deal business due to privacy concerns.
In the early stages of all industries, some companied fail because they cannot compete with stronger companies in difficult economic conditions. To deal with difficult conditions, an alarming number of businesses are developing group buying websites in places like China and India, so the increase of group buying in South Africa is nothing more than a natural progression into the international mainstream.
The group buying concept is fairly new and consumers have accepted this concept because they can now make full use of the rich information available on the Internet. Group buying is convenient and easy so it works. Anyone can view a site, join a mailing list, subscribe to RSS or print out a coupon(優(yōu)惠券). The current group buying structure offered by the industry leaders works although there are still challenges to overcome.
Perhaps, the future of group buying is tied to the joining together of social media and mobile devices. Mobile devices are with us wherever we go and almost everyone is using some type of social media site like Facebook or Twitter to stay informed. Using GPS and social media technology to provide real time location-specific promotions would be beneficial to every consumer looking for the best deals in town.
Pause for a moment and think about it! What is better than signing on to your phone while having fun in town and you receive a real time information that your favorite shop across the street is offering a killer dial?
The future of the group buying in South Africa is bright and we can expect to see more advanced approaches to this concept in the future. In addition to the technological advances consumers will see the range of promotions expand to include new products and services.
【小題1】What does the underlined phrase “phase out of” mean in the passage?

A．Gradually stopB．Gradually increaseC．Begin to developD．Continue to enlarge
【小題2】The author sets China and India as examples to show that      .
A．China and India are powerful countries
B．China and India are in difficult economic conditions
C．group buying is successful worldwide
D．group buying is an international trend
【小題3】 Which of the following is true according to the passage?
A．People have accepted group buying because it’s a new concept
B．Social media and mobile devices have been joined
C．GPS and social media technology will be helpful in group buying
D．Shops usually offer a killer deal when their customers are having fun
【小題4】The author’s attitude towards the future of group buying is     .
A．pessimisticB．optimisticC．objectiveD．subjective
【小題5】What does the passage mainly tell us?
A．The history of group buying
B．Group buying in South Africa
C．The feature of group buying
D．The group buying concept


【小題1】A
【小題2】D
【小題3】C
【小題4】B
【小題5】B

解析試題分析：
【小題1】A 推理題。根據(jù)本句so many sites continue to receive invested money despite widespread criticism and Facebook’s decision to phase out of deal business due to privacy concerns.說明盡管由于對個人隱私的擔(dān)心導(dǎo)致廣泛的批評以及Facebook決定停止這個生意，但是很多網(wǎng)站還是決定繼續(xù)接受投資。說明該短語指慢慢停止。故A正確。
【小題2】D 推理題。根據(jù)第二段2,3行To deal with difficult conditions, an alarming number of businesses are developing group buying websites in places like China and India說明為了應(yīng)付目前的困難情況，在中國和印度的很多行業(yè)都發(fā)展了團(tuán)購。舉這個例子就是想說明團(tuán)購現(xiàn)在正在成為一種趨勢。故D正確。
【小題3】C 推理題。根據(jù)第四段第一行Perhaps, the future of group buying is tied to the joining together of social media and mobile devices.說明本段是關(guān)于團(tuán)購是與GPS等移動裝置的迅速發(fā)展有很大的關(guān)系的。，也就是說這樣的裝置對于團(tuán)購是很有幫助的，故C正確。
【小題4】B 推理題。根據(jù)文章最后一段第一句The future of the group buying in South Africa is bright and we can expect to see more advanced approaches to this concept in the future.說明作者認(rèn)為團(tuán)購的未來很光明，故B正確。
【小題5】B 主旨大意題。文章討論的就是在南非出現(xiàn)的團(tuán)購的新的流行趨勢，并分析了前景與未來。故B正確。
考點：考查新聞報告類短文閱讀
點評：文章討論的就是在南非出現(xiàn)的團(tuán)購的新的流行趨勢，并分析了前景與未來。以推理題的考查為主，解此類題需要結(jié)合上下文提供的語境和信息進(jìn)行簡單的概括和判斷。?

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We might like to think we're not influenced by other people, but a new study into the group-buying mechanisms（機制） - like those used on coupon（優(yōu)惠券） sites such as Groupon and LivingSocial - reveals that telling buyers who come later to the offer how many have already signed up increases the number of purchasers.
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A．People have accepted group buying because it’s a new concept

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C．GPS and social media technology will be helpful in group buying

D．Shops usually offer a killer deal when their customers are having fun

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A．pessimistic

B．optimistic

C．objective

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A．The history of group buying

B．Group buying in South Africa

C．The feature of group buying

D．The group buying concept

 

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A．the short time horizon is the reason why group-buying has been successful.

B．a(chǎn) simultaneous mechanism is where a group of buyers has the advantage of knowing how many people have signed up.

C．a(chǎn) sequential mechanism allows a herding effect which boosts the confidence of the buyers.

D．researchers at the University of Toronto's Rotman School of Management carried out an experiment about why group buying sites entered the market successfully, such as Mercata and MobShop.

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A．to become or to make something greater in amount, number, value

B．to remove or get rid of something

C．to deliberately not include something in what you are doing or considering

D．to make something known to somebody

3.What can be the best title for the passage?

A．Secret for marketing success – boosting confidence.

B．Secret for group-buying mechanism—herding effect.

C．Comparison between a simultaneous mechanism and a sequential mechanism.

D．What others do influences our decisions.

 

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