Question

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.                   B．The price of the product.

C．The colour of its package.                 D．The brand name of the product.

2.The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.

A．a(chǎn)ttracted the customers strongly

B．caused the customers to lose interest

C．tricked the customers into shopping

D．had weak effects on the customers

3.Which of the following is the key to the success in product sales?

A．The way to promote goods.

B．The discovery of a genius.

C．The team to produce a good product.

D．The brand name used by successful producers.

4.According to the passage, we know that _________.

A．making soap is so easy that any fool in the world can make it.

B．greens, yellows or silver are considered to be healthy colours.

C．25 years ago, the founder of Pears soap was a pretty girl herself.

D．the size of a product can have an effect on the shoppers.

5.Which of the following would be the best title for this text?

A．Choice of Good Products

B．Disadvantages of Products

C．Effect of Packaging on Shopping

D．Brand Names and Shopping Tricks

 

Answer 1

【答案】

1.C

2.B

3.A

4.D

5.C

【解析】

試題分析：文章集中描述了產(chǎn)品的包裝對(duì)產(chǎn)品銷售的影響，包括顏色，大小，和推銷手段。等。

1.細(xì)節(jié)題：該文重點(diǎn)描述了產(chǎn)品包裝的顏色對(duì)購(gòu)買者的影響，這也是促使消費(fèi)者購(gòu)買的手段之一。選C

2.推理題：根據(jù)“because they made the product look weak and ineffective”這句話的說明，我們可以判斷，既然產(chǎn)品看起來似乎是無效的，因此消費(fèi)者當(dāng)然沒有購(gòu)買的興趣。選B

3.推理題：根據(jù)文章最后一段所舉的一個(gè)實(shí)例可以看出：光有好的產(chǎn)品還不夠，重要的是對(duì)產(chǎn)品的大力推銷，這才是產(chǎn)品暢銷的關(guān)鍵。選A

4.細(xì)節(jié)題：參見文章中“The size of a product can attract a shopper”一句話可知。選D

5.主旨大意題。文章集中描述了產(chǎn)品的包裝對(duì)產(chǎn)品銷售的影響，因此 C 選項(xiàng)最佳。

考點(diǎn)：考查經(jīng)濟(jì)類短文

點(diǎn)評(píng)：做題時(shí)要審清題干，發(fā)覺和把握試題中有效的提示性信息，確認(rèn)命題的角度、閱讀范圍和答題方式。