科目：高中英語 來源：2011-2012學(xué)年度江蘇省泰州中學(xué)高一上學(xué)期期中考試英語卷 題型：閱讀理解
Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顧客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互動) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Some
thing like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, s
ounds as well as feelings. Your goal i
s to have your readers close their eyes and imagine they are in the same experience as you are.
【小題1】The purpose of copywriting is to .
| A．create a pleasant experience |
| B．develop customers’ five senses |
| C．persuade people to do things |
| D．give people rich imagination |
| A．by cause and effect(因果) | B．by order in space |
| C．by order in time | D．by examples |
| A．People’s five senses |
| B．Copywriting and advertisements |
| C．Descriptive copywriting |
| D．Copywriting and the five senses |
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科目：高中英語 來源：2011-2012學(xué)年湖南省瀏陽一中高一下學(xué)期第三次階段測試英語試卷（帶解析） 題型：閱讀理解
As computers become more popular in China, Chinese people are increasingly relying on computer keyboards to input Chinese characters. But if they use the computer too much, they may end up forgetting the exact strokes（筆畫）of each Chinese character when writing on paper. Experts suggest people, especially students, write by hand more.
Do you write by hand more or type more? In Beijing, students start using a computer as early as primary school. And computer dependence is more wide-spread among university students. Almost all their assignments and essays are typed on a computer.
All the students interviewed say they usually use a computer.
It's faster and easier to correct if using a computer. And that's why computers are being applied more and more often to modern education. But when people are taking stock in computers increasingly, problems appear.
“When I'm writing with a pen, I find I often can't remember how to write a character, though I feel I’m familiar with it.”
“I'm not in the mood to write when faced with a pen and paper.”
Many students don't feel this is something to worry about. Now that it's more convenient and efficient to write on a computer, why bother to handwrite?
Many educators think differently. Shi Liwei, the headmaster of a famous primary school in the capital said, “Chinese characters enjoy both practical and aesthetic (審美的) value. But those characters typed with computer keyboards only maintain their practical value. All the artistic beauty of the characters is lost. And handwriting contains the writer's emotion. Through one's handwriting, people can get to know one's thinking and personality. Beautiful writing will give people a better first impression of them.”
To encourage students to handwrite more, many primary schools in Beijing have made writing classes compulsory (必修的) and in universities, some professors are asking students to turn in their homework and essays written by hand.
【小題1】Which of the following can best serve as the title of the passage?
| A．The Importance of Handwriting and Typing |
| B．To Type or To Hand Write |
| C．Writing By Computer Will Replace Writing By Hand |
| D．Practical and Aesthetic Value of Chinese Characters |
| A．they are usually asked to e-mail their Homework and Essays |
| B．they can correct the mistakes they make quickly and conveniently |
| C．they find it not easy to remember how to write a character |
| D．computers have become a trend and fashion in China |
| A．Handwriting contains the writer's emotion. |
| B．The writer’s thinking and personality are shown in his or her handwriting. |
| C．Handwriting can impress people well and build one’s self-confidence. |
| D．Chinese characters enjoy both practical and aesthetic value. |
| A．getting bored with | B．getting dependent on |
| C．becoming crazy about | D．getting curious about |
| A．more and more students will give up writing on a computer |
| B．writing by hand will give way to typing by computer one day |
| C．more and more students will pay attention to handwriting |
| D．the typing article better expresses one’s emotion and quality |
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科目：高中英語 來源：2013-2014學(xué)年高考專題萬卷檢測：專題九 數(shù)詞名詞代詞英語試卷（解析版） 題型：單項填空
I have tried to keep his advice in ____ when writing this book.
A. head???????????? B. heart????? ??????? ????????????? C. mind???????????? ????????????? D. brain
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科目：高中英語 來源：2013-2014學(xué)年浙江省高三上學(xué)期第一次階段性測試英語試卷（解析版） 題型：閱讀理解
As computers become all the more popular in China, Chinese people are increasingly relying on computer keyboards to input Chinese characters. But if they use the computer too much, they may end up forgetting the exact strokes(筆畫) of each Chinese character when writing on paper. Experts suggest people, especially students, write by hand more.
Do you write by hand more or type more? In Beijing, students start using a computer as early as primary school. And computer dependence is more widespread among university students. Almost all their assignments and essays are typed on a computer.
All the students interviewed say they usually use a computer.
It’s faster and easier to correct if using a computer. And that’s why computers are being applied more and more often to modern education. But when people are taking stock in computers increasingly, problems appear.
“When I’m writing with a pen, I find I often can’t remember how to write a character, though I feel I’m familiar with it.”
“I’m not in the mood to write when faced with a pen and paper.”
Many students don’t feel this is something to worry about. Now that it’s more convenient and efficient to write on a computer, why bother to handwrite?
Many educators think differently. Shi Liwei, the headmaster of a famous primary school in the capital said, “Chinese characters enjoy both practical and aesthetic (審美的) value. But those characters typed with computer keyboards only maintain their practical value. All the artistic beauty of the characters is lost. And handwriting contains the writer’s emotion. Through one’s handwriting, people can get to know one’s thinking and personality. Beautiful writing will give people a better first impression of them.”
To encourage students to handwrite more, many primary schools in Beijing have made writing classes compulsory(必修的) and in universities, some professors are asking students to turn in their homework and essays written by hand.
1.Which of the following can best serve as the title of the passage?
A. The Importance of Handwriting and Typing.
B. To type or to Handwrite.
C. Writing by Computer will Replace Writing by Hand.
D. Practical and Aesthetic Value of Chinese Characters.
2.The students interviewed prefer to write using a computer because ________.
A. they are usually asked to e-mail their homework and essays.
B. they can correct the mistakes they make quickly and conveniently.
C. they found it not easy to remember how to write a character.
D. computers have become a trend and fashion in China.
3.Which of the following statements in NOT the advantage of handwriting?
A. Handwriting contains the writer’s emotion.
B. The writer’s thinking and personality are shown in his or her handwriting.
C. Handwriting can impress people well and build one’s self-confidence.
D. Chinese characters enjoy both practical and aesthetic value.
4.We can draw the conclusion from the passage that _________.
A. more and more students will give up writing on a computer.
B. writing by hand will give way to typing by computer one day.
C. more and more students will pay attention to handwriting.
D. the typing article better expresses one’s emotion and quality.
5.What is the author’s attitude toward typing on a computer?
A. supportive B. proud C. objective D. Disapproval
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科目：高中英語 來源：2014屆度江蘇省高一上學(xué)期期中考試英語題 題型：閱讀理解
Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顧客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互動) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Something like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, sounds as well as feelings. Your goal is to have your readers close their eyes and imagine they are in the same experience as you are.
1.The purpose of copywriting is to .
A. create a pleasant experience
B. develop customers’ five senses
C. persuade people to do things
D. give people rich imagination
2.The writer develops the third paragraph mainly .
A. by cause and effect(因果) B. by order in space
C. by order in time D. by examples
3. Which of the following would be the best title for the passage?
A. People’s five senses
B. Copywriting and advertisements
C. Descriptive copywriting
D. Copywriting and the five senses
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