We mustn't do anything that goes ________ the interests of the people.


  1. A.
    off
  2. B.
    up
  3. C.
    down
  4. D.
    against
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科目：高中英語 來源：2010屆高考二輪復(fù)習英語閱讀理解二十篇精讀 題型：閱讀理解


Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘a(chǎn)gony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
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A.  Advertisement.  
B.  The benefits of advertisement.
C.  Advertisers perform a useful service to communities.
D.  The costs of advertisement.
2.The attitude of the author toward advertisers is
A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.
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A.  Because advertisers often brag.
B.  Because critics think advertisement is a “waste of money”.
C.  Because customers are encouraged to buy more than necessary.
D.  Because customers pay more.
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A.  Advertisement makes contribution to our pockets and we may know everything.
B.  We can buy what we want.
C.  Good quality products don’t need to be advertised.
D.  Advertisement makes our life colorful.
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A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

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2．只允許修改l0處，多者（從第11處起）不計分。
Now paper still come from trees. Unfortunately, we use a lot of paper every day. We mustn’t waste paper, or there will not have any trees leaving on the earth. No trees means no paper. We need 17 trees make one ton of paper. We must start using fewer paper. How can we save paper? Firstly, we can use both sides of paper. We can reuse again envelopes. We can use plastic cups and plates instead of paper one. We can either use handkerchiefs instead of paper tissues. Beside, we can use fewer paper shopping bags and we can reuse these paper bags late.

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第II卷(共35分)

第一節(jié)：單詞拼寫（共10小題; 每小題1分，滿分10分）

根據(jù)下列句子及所給單詞的首字母，在答題紙上按題號寫出各單詞正確的完全形式（每空限寫一詞）。

1. 1. We mustn't judge a person by his a_____________.

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3. The band b______ up in about 1970, but reunited in the mid-1980s.

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6. He was a_______ the first prize in the English competition.

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請認真閱讀下列短文，并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入一個最恰當?shù)膯卧~。注意：每個空格只填1個單詞。請將答案寫在答題卡上相應(yīng)題號的橫線上。

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘a(chǎn)gony’ column（讀者來信專欄）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

 

Topic

Advertising or not?

  1  of criticism

l  having a talent for self-promotion

l    2   so much money

l  making the price of goods   3

With ads

l  Consumer goods are not so   4  .

l  People   5   a great deal of knowledge from ads.

l  Ads provide us with some   6   to new products or remind us of the old ones.

l  A cheerful, witty ad makes our life more   7  .

Without ads

l  Newspapers, commercial radio and television companies could hardly   8  .

l  We pay   9   for our daily paper or cannot enjoy so many broadcast programmes.

l  It will not be so   10    if people want to find a job, buy or sell a house, announce a birth, marriage or death.

 

 

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