The weather is getting hotter. You are thirsty playing basketball or riding home from school. A cold drink may be just the thing. But be careful what you are drinking. Something that looks cool may not be good for your health. There are plenty of “energy drinks” on the market. Most of them have beautiful colors and cool names. The lists on them tell you they are helpful to your health. Sounds great!
But after a careful check you may find that most energy drinks have lots of caffeine(咖啡堿)in them. These drinks are especially aimed at young people, students, busy people and sports players. Makers sometimes say their drinks make you better at sports and can keep you awake. But be careful not to drink too much. Caffeine makes your heart beat fast. Because of this, the International Olympic Committee(IOC) has limited(限制) its use. Caffeine in most energy drinks is at least as strong as that in a cup of coffee or tea. Possible health dangers have something to do with energy drinks. Just one box of energy drink can make you nervous, have difficulty sleeping and can even cause heart problems. Scientists say that teenagers should be discouraged from taking drinks with a lot of caffeine in them

  1. 1.

    Many people like drinking energy drinks because of the following EXCEPT that ______

    1. A.
      they have beautiful colors and cool names
    2. B.
      they have lots of caffeine
    3. C.
      they can keep them awake and better at sports
    4. D.
      they are said to be helpful to health
  2. 2.

    The main reason for people not to drink too much energy drinks is that they may cause ______

    1. A.
      heart problems
    2. B.
      nervousness
    3. C.
      sleeping difficulty
    4. D.
      possible health dangers
  3. 3.

    The underlined word “discouraged” can be replaced(替換) with ______

    1. A.
      encouraged
    2. B.
      stopped
    3. C.
      helped
    4. D.
      disliked
  4. 4.

    From the passage we can know that ______

    1. A.
      advertisements are important in getting people to buy energy drinks
    2. B.
      energy drinks are helpful to teenagers’ study
    3. C.
      sports players need to drink a lot of energy drinks
    4. D.
      energy drinks are especially aimed at teenagers
  5. 5.

    Which of the following can be the best title of the passage? ______

    1. A.
      What’s the Use of Energy Drinks?
    2. B.
      Who Can Drink Energy Drinks?
    3. C.
      What’s That in Energy Drinks?
    4. D.
      Why Can’t We Buy Energy Drinks?
BDBAC
試題分析:本文敘述了廣告上宣傳的動(dòng)力飲料在夏天運(yùn)動(dòng)后喝了以后是感覺涼爽,讓人們更有精神,可是人們不知這種飲料里含有一種咖啡堿,它能使人心跳加快,難以入眠,使你身體緊張,給人們的身體帶來危害。
1.細(xì)節(jié)理解題。根據(jù)Something that looks cool may not be good for your health. Most of them have beautiful colors and cool names. …their drinks make you better at sports and can keep you awake. The lists on them tell you they are helpful to your health.人們喜歡喝飲料是因?yàn)樗鼈冇泻每吹念伾涂岬拿?飲料能使你在體育方面做的更好并且使你保持清醒;飲料能保持身體健康。只有選項(xiàng)B沒有提及,故選B。
2.細(xì)節(jié)理解題。根據(jù)Possible health dangers have something to do with energy drinks.引起健康的危險(xiǎn),故選D。
3.詞義猜測題。根據(jù)Just one box of energy drink can make you nervous, have difficulty sleeping and can even cause heart problems.這種飲料能帶來這么多的問題應(yīng)該停止喝這種飲料,故選B。
4.推理判斷題。根據(jù)Makers sometimes say their drinks make you better at sports and can keep you awake.廣告在促使人們?nèi)ベI這種動(dòng)力飲料,故選A。
5.標(biāo)題歸納題。縱觀全文主要介紹了這種飲料的含有的成分,故選C。
考點(diǎn):日常生活類短文閱讀。
點(diǎn)評(píng):詞義猜測題旨在考查學(xué)生根據(jù)上下文對(duì)生詞做出理解判斷的能力。近幾年來,閱讀理解中的詞義猜測題呈上升趨勢(shì)。在閱讀過程中根據(jù)選材、背景、及上下文等線索推測出生詞詞義是真實(shí)語言活動(dòng)中的重要技巧。這一能力可以說是體現(xiàn)閱讀理解能力的一項(xiàng)重要指標(biāo)。
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科目:高中英語 來源:2011年普通高校招生考試浙江卷英語 題型:050

閱讀理解

  In the more and more competitive service industry it is no longer enugh pro? Customer satisfaction.Today, customer:”delight”is what companies are trying to achieve in order to keep and increase market share.

  It is accepted in the marketing industry, and confirmed by a number of reserches, that customers receiving good service will promote business by telling up to 12 other people; those treated complaints are handled fairly will stay loyal.

  New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet.For example, many companies now have to invest(投資)a lot of money in information technology and sta? traming in order to cope with the “phone rage”-caused by delays in answering call, being cut off in mid-conversation or left waiting for long?

  “Many people do not like talking to machines,”days Dr, Storey, senior lecturer in Marketing at City University Business School.”Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with then, The aim is to make the customer feel they know you and that you can trust them-the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

  Recommended ways of creating customer delight include:under-promising and over-delivbering(saying that a repair will be carried out within five hours, but getting it done tithin two? replacing a faulty prodect immediately; throwing in a gift voucher(購物禮券)as an unexpected “thank you”

  Reg? Customers; and always returning calls, even when they are compants.

  Aiming for customer delight is all very well, but if services do not? ach the haigh level promised, disappointment or worse will be the result.This can be eased by offering an apolgy and an explanation of why the wervice did not meet usual standards with empathy(for example,”I know how you must feel”), and possible solutions(replace ment, compensation or whatever fairness suggests best meets the case).

  Airlines face some of the toughtest challenges over customer care, Fierce competition has conviced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays? by weathe, unclaimed luggage and technical?

  For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times.They are trained to answer quickly,? their name, job title and a “we are here to help”attitude.The company has invested heavily in information technology to make sure that information is available instantly on screen.

  British Airways also says its customer care policies are applied within the company and staff are? each other as customers requiring the highest standards of service.

  Customer care is obiously here to stay and it would be a foolish company that used slpgznd? as we do as we please”.On the other hand, the more customers are promised, the greater the risk of disappointment.

(1)

We can learn from Paragraph 2that ________.

[  ]

A.

complaining customers are hard to satisfy

B.

unsatisfied customers receive better service

C.

satisfied customers catch more attention

D.

well-treated customers promote business

(2)

The writer mentions”phone rage”(Paragraph 3)to show that ________.

[  ]

A.

customers often use phones to express their anger

B.

people still prefer to buy goods online

C.

customer care becomes more demanding

D.

customers rely on their phones to obtain services

(3)

What does the writer recommend to create customer delight?

[  ]

A.

Calling customers regular

B.

Gibing a “thank you “note.

C.

Delivering a quicker service.

D.

Promising more gifts.

(4)

If a manager shoud show his empathy(Paragraph 6), what would be probably say?

[  ]

A.

”I know how upset you must be.”

B.

”I appreciate your understandig.”

C.

”I'm sorry for the delay.”

D.

”I know it's our fault.”

(5)

Customer delight is important for airlines because ________.

[  ]

A.

their telephone style remains unchanged

B.

they are more likely to meet with complaints

C.

the services cost them a lot of money

D.

the policies can be a?

(6)

Which of the following is conveyed in this article?

[  ]

A.

Face-to-face service creates comfortable feelings among customers.

B.

Companies that promise more will naturally attract more cuatomer.

C.

A company should promise less but do more in a competitive market.

D.

Customer delingt is more important for air lines then for banks.

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