The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小題1】What is the best title of the text?

A．The guide of Admongo
B．An education website for children
C．A popular online video game
D．A website aimed at children
【小題2】Why did the government start the website?
A．To attract the biggest market of buyers.
B．To sell the products of its company.
C．To help children know about advertising.
D．To advertise the video game for children.
【小題3】The underlined word “identify” can be replaced by _________.
A．recognize B．inform C．persuade D．forbid
【小題4】What can players do in the website game?
A．Choose hair styles for their character.
B．Travel to a supermarket.
C．Eat in a fast-food restaurant.
D．Play video games during the trip.
【小題5】Children are important for advertising because they are _________.
A．important for the societyB．the most potential buyers
C．easily influenced by adsD．easily affected by poor products


【小題1】B
【小題2】A
【小題3】C
【小題4】A
【小題5】B

解析試題分析：本文介紹了一個(gè)美國(guó)政府建立的旨在教育孩子們識(shí)別廣告信息的網(wǎng)站，并介紹了網(wǎng)站的具體信息。
【小題1】B 主旨大意題。根據(jù)文章第一段可知本文實(shí)際上是介紹了一個(gè)教育孩子如何應(yīng)對(duì)廣告的一個(gè)網(wǎng)站，在這個(gè)網(wǎng)站里有很多教育孩子認(rèn)識(shí)廣告本質(zhì)內(nèi)容的教育信息。故B項(xiàng)正確。
【小題2】C 根據(jù)第一段1,2行The US government has started a website, Admongo, to help children think critically about the advertising aimed at them說明政府的目的是為了讓孩子對(duì)廣告有正確的認(rèn)識(shí)，故C項(xiàng)正確。
【小題3】A 推理題。根據(jù)本句To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.說明這里的identify與know應(yīng)該是近義詞，指識(shí)別廣告，故A項(xiàng)正確。
【小題4】A 細(xì)節(jié)題。根據(jù)第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes.說明A項(xiàng)正確。
【小題5】B 推理題。根據(jù)倒數(shù)第二段2,3行They influence parents and caregivers to buy. And they are the future adult buyers of the products.說明商家以孩子為目標(biāo)是因?yàn)楹⒆觽兪俏磥淼南M(fèi)者，很潛在的購(gòu)物人群，故B項(xiàng)正確。
考點(diǎn)：考查社會(huì)知識(shí)類短文閱讀
點(diǎn)評(píng)：本文介紹了一個(gè)美國(guó)政府建立的旨在教育孩子們識(shí)別廣告信息的網(wǎng)站，并介紹了網(wǎng)站的具體信息。以推理題的考查為主，要求考生能夠在仔細(xì)審題的基礎(chǔ)之上根據(jù)選項(xiàng)內(nèi)容和文本信息做適當(dāng)?shù)难由�，形成�?zhǔn)確的判斷和推理。

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