Are you ready to do your bit to stop global warming? On Saturday, March 29, you will have a chance-to tell Toronto and the entire world that you are devoted to doing your part.
You can do it by turning off your lights during Earth Hour, from 8 p.m. to 9 p.m. Started last year by the World Wildlife Fund in Sydney, Australia, Earth Hour this year is going international, with 17 cities signed up so far, including Toronto.
The challenge for us Torontonians will be to show we are as devoted to fighting global warming as Sydneysiders were last year. Of course, one hour of darkness isn't going to stop global warming. But the thinking behind Earth Hour is that it gets people personally involved(加入). Besides giving people a chance to show their concerns over climate change, the goal is to get them to start changing their wasteful habits. Did you know, for example, that your electronic devices(設(shè)備) that you think you've turned off are still drawing power if you leave them plugged in?
If you want to make a difference, sign up today and promise to turn off your lights when Earth Hour arrives on March 29. Persuade others to do their part. Start to think about changes that can be made in your home and your workplace that will cut down on waste and greenhouse gas.
【小題1】What can be the best title for the passage?

A.A Chance to Help Save the EarthB.A Chance to Help Prevent Pollution
C.An Hour to Fight Against Bad HabitsD.An Hour to Keep Climate Unchanged
【小題2】The passage mainly calls on people of    to join in the March 29th activity.
A.SydneyB.TorontoC.the worldD.the 17 cities
【小題3】The Earth Hour movement mainly aims to get people to   to save our earth.
A.sense the dangerB.make a promise
C.perform their dutiesD.show their value
【小題4】Which is implied(暗示) in the passage that should not happen in our daily life?
 
英語試題


【小題1】A
【小題2】B
【小題3】C
【小題4】D

解析

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  Forget the meaningless used words and empty promises.From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customers’ wallets.In the Internet age their advice is even easier to get.They promise that words such as “you,” “guarantee,” “easy,” “l(fā)imited-time,” and the old standby, “free,” will produce surefire results.If only it were that simple.

  As a smart business person, you probably know that there are no such things as magic words.But there’s something else you should know:Not only do magic advertising words not exist, several of them actually work against you.And chances are, you’re using at least one of them in your advertising now.

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  Quality

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  The point is this:every product worth buying is a quality product.It may be high-priced quality or it may be low-priced quality, but it’s quality either way.That means every company believes it can use the word “quality” in its advertising.Too many have, and as a result, now it has become just seven empty letters.

  Value

  Like quality, value has been ruined by overuse.Go back to the Lexus and the Hyundai examples-which car is the better value?It depends on the buyer, on the purchase occasion, and on what features and benefits value is being judged.Both vehicles are good values depending on the purchase context.

  Or take another industry, retail:Wal-Mart provides good value, but so does Tiffany.Value, like quality, is in the eye of the beholder, and every product or service has its own value equation.Saying “we provide the best value” is, therefore, virtually meaningless.

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What does the underlined word “surefire” in the first paragraph mean?

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certain

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successful

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unexpected

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If you are a smart business person, ________.

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you should learn how to show promises

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you should ask self-appointed experts for advice

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you should follow the advice from the internet

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you should forget some ‘magic’ words

(3)

According to the writer, quality cannot be used for a primary reason that ________.

[  ]

A.

no one knows what quality exactly means

B.

every product is a high quality product

C.

it is meaningless and overused

D.

it has become seven letters and it is unacceptable

(4)

From reading the whole passage we know the writer thinks ________.

[  ]

A.

quality and value are very important to products

B.

no one can exactly judge which product has the better value

C.

every product that is worth buying is high-priced quality

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with the development of ads, we need more experts in advertising

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  2. 2.
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【小題1】
A.informB.regardC.treatD.a(chǎn)dvise
【小題2】
A.situationB.stateC.occasionD.surrounding
【小題3】
A.In a wordB.On the contraryC.In a nutshellD.On average
【小題4】
A.considerationB.connectionC.a(chǎn)ttractionD.communication
【小題5】
A.distanceB.destinationC.positionD.a(chǎn)mbition
【小題6】
A.promiseB.a(chǎn)ctionC.beliefD.words
【小題7】
A.in turnB.a(chǎn)t timesC.in returnD.a(chǎn)t no times
【小題8】
A.withB.withoutC.despiteD.beyond
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A.TrustB.HonestyC.KindnessD.Humor
【小題10】
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A.take upB.end upC.come upD.bring up
【小題12】
A.keepB.preventC.protectD.remain
【小題13】
A.somethingB.nothingC.a(chǎn)nythingD.everything
【小題14】
A.frequentlyB.regularlyC.seldomD.usually
【小題15】
A.a(chǎn)ll the timeB.a(chǎn)ny timeC.each timeD.by the time
【小題16】
A.whereB.whoC.howD.what
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A.dreamB.futureC.successD.a(chǎn)im
【小題18】
A.live throughB.put throughC.break throughD.look through
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1. A. inform         B. regard           C. treat            D. advise

2.A. situation        B. state            C. occasion        D. surrounding

3.A. In a word       B. On the contrary   C. In a nutshell     D. On average

4.A. consideration    B. connection       C. attraction       D. communication

5.A. distance        B. destination       C. position         D. ambition

6.A. promise        B. action           C. belief           D. words

7. A. in turn         B. at times          C. in return        D. at no times

8.A. with           B. without          C. despite         D. beyond

9.A. Trust          B. Honesty          C. Kindness       D. Humor

10.A. keep          B. unite             C. share          D. realize

11.A. take up        B. end up           C. come up        D. bring up

12.A. keep          B. prevent           C. protect         D. remain

13. A. something      B. nothing          C. anything        D. everything

14. A. frequently      B. regularly         C. seldom         D. usually

15.A. all the time     B. any time         C. each time        D. by the time

16.A. where         B. who             C. how            D. what

17.A. dream         B. future            C. success         D. aim

18. A. live through    B. put through       C. break through     D. look through

19.A. possible       B. likely            C. probable         D. impossible

20.A. turn to        B. bring in           C. set out          D. look up

 

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