Do you wonder why you prefer chocolate to fish, science-fiction movies instead of romantic comedies or jazz rather than rock? The reason may have become obvious long before you were born, coming at the start of your family tree.
Researchers recently looked into heritable (可繼承的) effects on consumers shopping habits and discovered people appear to inherit---through genetics, fondness for specific products such as chocolate, movies, jazz, ears and mustard.
“We found that many, though not all of them are in fact heritable or influenced by genetic factors.” said marketing professor Itamar Simonson in Stanford University and assistant marketing professor Aner Sela in the University of Florida.
They surveyed fraternal (異卵性的) and identical (同卵性的) twins on their consumer patterns. Results show far more similarities among responses from identical twins, who unlike fraternal twins share matching genes.
Emily Easley said she can totally see shopping habits being genetic, based on her and her mother’s shopping behaviors
“We commonly purchase the same thing.” said Easley. “One time I came home and was wearing a new purple T-shirt with some floral design around the neck and found that my mom had bought the exact same one, in the same color. It’s always just so interesting to visit her and see my exact clothing in her closet.”
Researchers also revealed people seem to inherit other tendencies that affect financial decisions such as choosing a compromise (妥協(xié)) option, avoiding extremes, and looking for the best option available.
Dianne Marlz said her grandmother, mother, daughter and she all have shopped carefully in their lifetimes.
“So is that inherit?” she asked. “It depends on your definition. My children definitely got it from me, as I did from my mother and from hers. But I think it’s more a matter of having observed the behavior and decision-making process of the elder, who had the most impact on each of us. Some of it is definitely taught.”
Researchers are quick to note they don’t completely believe the effects of mature (養(yǎng)育) but rather want to illustrate nurture’s and nature’s combined influence on consumer judgment and choices.
“The current research suggests that heritable and other inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research.” they said in a statement.
59. The author presents this passage mainly by ________.
A. providing several examples
B. testing an idea by reasoning
C. analyzing some data
D. describing the result of a research
60. Easley told a story of her mother to _________.
A. complain about her mother wearing her clothes
B. prove her mother had no taste for clothing
C. show her mother’s genes influenced her in shopping
D. express her gratitude to her mother for buying her clothes
61. In the opinion of Dianne, _________.
A. parents should teach children hoe to do the shopping
B. female family members like to go shopping
C. spending money wildly is her family tradition
D. shopping habits are more nurtured than inherit
62. The passage mainly tells us that genes may ________.
A. influence the way you shop
B. change your way of doing things
C. lead to bad behaviors
D. affect all your decisions greatly
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