Matsushita, the world’s largest provider of consumer electronics, has decided to move in on Hollywood. Last weekend, Matsushita company leaders met with movies VIPs from MCA, Inc., the entertainment community that produced the movies as “Jaws” and “E.T. the Extra-terrestrial”. If the negotiations are successful, Matsushita will pay somewhere between $6 billion and $7.5 billion for MCA, by far the largest U.S. buying by a Japanese company.

       The deal is larger than last year’s $5 billion buying of Columbia Pictures by Matsushita’s competitor, Sony Corporation. The movement by the Japanese companies shows Tokyo’s growing interest in the entertainment world. It is surprising for both sides of the Pacific Ocean. Why does a disciplined, no-nonsense nation like Japan want to get into show business? The answer is quite simple: To make money. Japanese corporation leaders feel the global potential of the entertainment business and recognize that there is an increasing market for movies and television in the rapidly industrializing world.

65.   The movement of buying American entertainment companies by the Japanese shows       that____     _.

      A. American movies are better than Japanese

      B. Japan has growing interest in the entertainment world

      C. Japanese market is larger than American market

      D. Japanese people are richer

66.   A disciplined nation like Japan wants to get into show business because _____

      A. they want to make money

      B. they want to learn from American people

      C. they want to entertain their people

      D. they want to win in the competition

67.   Matsushita would pay ______ for MCA.

      A.$5 billion

      B.$6 billion

      C.$7.5 billion

      D. Somewhere between $6 billion to $7.5 billion

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科目：高中英語 來源：英語教研室 題型：050

The most noticeable trend among today's media companies is vertical integration (垂直統(tǒng)一管理) , an attempt(嘗試) to control several related aspects(方面) of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office ( HBO), Warner movie studios (攝影棚), various cable TV systems throughout the USA, and CNN as well. The Japanese company Matsushita Owns MCA. Records and Universal Studios and manufactures broadcast production equipment.

    To describe the financial status ( 財(cái)務(wù)狀態(tài) ) of today’s media is also to talk about acquisitions(獲得). The media are buying and selling each other in unprecedented(空前的) numbers and forming media groups to position themselves in the market place to maintain and increase their profits(利潤). In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.

    Media acquisitions have skyrocketed(猛增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges (股票交易). This makes acquisitions relatively easy.

    A media company that wants to buy a publicly owned company can buy that company's stock when the stock becomes available(有用的). The open availabilities of stock in these companies means that anybody with enough money can invest in the American media Indus tries, which is exactly how Rupert Murdoch joined the media business.

The second reason for the increase in media alliances(聯(lián)合) is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend (傾向；趨勢) of media acquisitions is continuing throughout the 1990s,as changing technology expands the market for media products.

1. Which of the following is true of the media?

A. They used to sell and buy each other in great numbers.

B. They are trading each other in greater numbers today.

C. They used to be controlled by two networks—ABC and NBC.

D. They have stopped the trend of acquisitions in the 1990s.

2. According to the passage, what makes acquisitions easier?

A. The changing technology employed by the media.

B. The media's increasing profits in the marketplace.

C. The ever tougher regulations of the FCC on the media since 1980.

D. The availabilities of the media's stocks on stock exchanges.

3. What is the FCC’s new policy regarding media alliances?

B. It doesn't allow companies to sell their stocks publicly

C. It permits one company to own more media businesses at the same time.

D. It has eliminated all post 1980 companies.

4. The issue of media ownership is important because ____.

A. it affects the amount of money the stockholders will make

B. it decides whether we can have different aspects of the media

C. it concerns the channels through which to express opinions

D. it means that more and more people will hold onto only a few stations.

 

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科目：高中英語 來源： 題型：051

The most noticeable trend among today's media companies is vertical integration (垂直統(tǒng)一管理) , an attempt(嘗試) to control several related aspects(方面) of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office ( HBO), Warner movie studios (攝影棚), various cable TV systems throughout the USA, and CNN as well. The Japanese company Matsushita Owns MCA. Records and Universal Studios and manufactures broadcast production equipment.

    To describe the financial status ( 財(cái)務(wù)狀態(tài) ) of today’s media is also to talk about acquisitions(獲得). The media are buying and selling each other in unprecedented(空前的) numbers and forming media groups to position themselves in the market place to maintain and increase their profits(利潤). In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.

    Media acquisitions have skyrocketed(猛增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges (股票交易). This makes acquisitions relatively easy.

    A media company that wants to buy a publicly owned company can buy that company's stock when the stock becomes available(有用的). The open availabilities of stock in these companies means that anybody with enough money can invest in the American media Indus tries, which is exactly how Rupert Murdoch joined the media business.

The second reason for the increase in media alliances(聯(lián)合) is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend (傾向；趨勢) of media acquisitions is continuing throughout the 1990s,as changing technology expands the market for media products.

1. Which of the following is true of the media?

A. They used to sell and buy each other in great numbers.

B. They are trading each other in greater numbers today.

C. They used to be controlled by two networks—ABC and NBC.

D. They have stopped the trend of acquisitions in the 1990s.

2. According to the passage, what makes acquisitions easier?

A. The changing technology employed by the media.

B. The media's increasing profits in the marketplace.

C. The ever tougher regulations of the FCC on the media since 1980.

D. The availabilities of the media's stocks on stock exchanges.

3. What is the FCC’s new policy regarding media alliances?

B. It doesn't allow companies to sell their stocks publicly

C. It permits one company to own more media businesses at the same time.

D. It has eliminated all post 1980 companies.

4. The issue of media ownership is important because ____.

A. it affects the amount of money the stockholders will make

B. it decides whether we can have different aspects of the media

C. it concerns the channels through which to express opinions

D. it means that more and more people will hold onto only a few stations.

 

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科目：高中英語 來源：上海市2009-2010學(xué)年高二5月月考英語試題 題型：閱讀理解

 

Section B

Directions: Read the following four passages. Each passage is followed by several questions or unfinished statements. Choose the one that fits best according to the information given in  the passage you have just read.

(A)

       Matsushita, the world’s largest provider of consumer electronics, has decided to move in on Hollywood. Last weekend, Matsushita company leaders met with movies VIPs from MCA, Inc., the entertainment community that produced the movies as “Jaws” and “E.T. the Extra-terrestrial”. If the negotiations are successful, Matsushita will pay somewhere between $6 billion and $7.5 billion for MCA, by far the largest U.S. buying by a Japanese company.

       The deal is larger than last year’s $5 billion buying of Columbia Pictures by Matsushita’s competitor, Sony Corporation. The movement by the Japanese companies shows Tokyo’s growing interest in the entertainment world. It is surprising for both sides of the Pacific Ocean. Why does a disciplined, no-nonsense nation like Japan want to get into show business? The answer is quite simple: To make money. Japanese corporation leaders feel the global potential of the entertainment business and recognize that there is an increasing market for movies and television in the rapidly industrializing world.

1.    The movement of buying American entertainment companies by the Japanese shows       that____     _.

      A. American movies are better than Japanese

      B. Japan has growing interest in the entertainment world

      C. Japanese market is larger than American market

      D. Japanese people are richer

2.    A disciplined nation like Japan wants to get into show business because _____

      A. they want to make money

      B. they want to learn from American people

      C. they want to entertain their people

      D. they want to win in the competition

3.    Matsushita would pay ______ for MCA.

      A.$5 billion

      B.$6 billion

      C.$7.5 billion

      D. Somewhere between $6 billion to $7.5 billion

 

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科目：高中英語 來源： 題型：閱讀理解

Section B

Directions: Read the following four passages. Each passage is followed by several questions or unfinished statements. Choose the one that fits best according to the information given in  the passage you have just read.

(A)

       Matsushita, the world’s largest provider of consumer electronics, has decided to move in on Hollywood. Last weekend, Matsushita company leaders met with movies VIPs from MCA, Inc., the entertainment community that produced the movies as “Jaws” and “E.T. the Extra-terrestrial”. If the negotiations are successful, Matsushita will pay somewhere between $6 billion and $7.5 billion for MCA, by far the largest U.S. buying by a Japanese company.

       The deal is larger than last year’s $5 billion buying of Columbia Pictures by Matsushita’s competitor, Sony Corporation. The movement by the Japanese companies shows Tokyo’s growing interest in the entertainment world. It is surprising for both sides of the Pacific Ocean. Why does a disciplined, no-nonsense nation like Japan want to get into show business? The answer is quite simple: To make money. Japanese corporation leaders feel the global potential of the entertainment business and recognize that there is an increasing market for movies and television in the rapidly industrializing world.

1.    The movement of buying American entertainment companies by the Japanese shows       that____     _.

      A. American movies are better than Japanese

      B. Japan has growing interest in the entertainment world

      C. Japanese market is larger than American market

      D. Japanese people are richer

2.    A disciplined nation like Japan wants to get into show business because _____

      A. they want to make money

      B. they want to learn from American people

      C. they want to entertain their people

      D. they want to win in the competition

3.    Matsushita would pay ______ for MCA.

      A.$5 billion

      B.$6 billion

      C.$7.5 billion

      D. Somewhere between $6 billion to $7.5 billion

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