How can you build more word-of-mouth advertising (口碑廣告)? In other words, why would your customers want to talk to their friends about their experience of doing business with you?
When you perform your service or deliver your product competently (出色地),  you are just doing what the customer expects. In order to increase the number of the customers who want to share their good experience with their friends, you must make your service impressive, going beyond what is expected.   
Recently my daughter Dawn and I had lunch with my team members at the Campbell House. The food and service were truly excellent. My daughter asked for her leftovers (剩菜) to be packed. They were returned to her in aluminum foil (鋁箔) shaped like a swan(天鵝). Guess what she talked about when she got home? How much more do you think it cost the Campbell House to produce that “Wow!” experience? Answer —not a cent!   
Disneyland should be an inspiration to us all in providing a “Wow!” experience. What do people talk to their friends about when they come home? “You should have seen how clean that park was! With all of the people there, it’s unbelievable! There’s not even a gum wrapper on the ground!” Walt Disney understood that cleanliness is marketing.  
小題1:According to the passage, customers would like to share their good experience with their friends if ______.
A．what they need is provided on time
B．the price of the service is low enough
C．the service is better than they expected
D．the after-sale service is good enough
小題2:How did Dawn feel the moment she saw her packed leftovers?   
A．Disappointed and angry.B．Excited and crazy.
C．Worried and unhappy. D．Surprised and pleased.
小題3:By saying “Answer — not a cent!” the author seems to believe that ______.
A．it is always possible to satisfy all of the customers
B．sometimes it is easy to provide a good experience
C．most customers are easy to do business with
D．the service should be as cheap as possible

小題1:C
小題2:D
小題3:B

試題分析：文章介紹怎樣可以得到口口相傳的廣告效應(yīng)，消費(fèi)者得到的服務(wù)超出了他們的預(yù)期，就會(huì)和別人分享，行業(yè)不要花一分錢就可以得到這個(gè)效果。
小題1:細(xì)節(jié)題：從第二段的句子：In order to increase the number of the customers who want to share their good experience with their friends, you must make your service impressive, going beyond what is expected. 可知如果服務(wù)超出了顧客的預(yù)期，他們會(huì)和別人分享的，選C
小題2:推理題：從第三段的句子：. They were returned to her in aluminum foil (鋁箔) shaped like a swan(天鵝). Guess what she talked about when she got home? How much more do you think it cost the Campbell House to produce that “Wow!” experience? Answer —not a cent!可知Dawn 看見(jiàn)包好的剩菜的時(shí)候，很驚訝也高興，選D
小題3:句意理解題：這句話的意思是：一些行業(yè)不要花一分錢就得到這種口口相傳的廣告，所以是很容易的，選B
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Men are spending more and more time in the kitchen encouraged by celebrity (名人) chefs like Gordon Ramsay and Jamie Oliver, according to a report from Oxford University.
The effect of the celebrity role models, who have given cooking a more manly picture, has combined with a more general drive towards sexual equality and men now spend more than twice the amount of time preparing meals than they did in 1961.
According to the research by Prof. Jonatahn Gershuny, who runs the Centre for Time Research at Oxford, men now spend more than half an hour a day cooking, up from just 12 minutes a day in 1961.
Prof. Gershuny said, “The man in the kitchen is part of a much wider social trend. There has been 40 years of sexual equality, but there is another 40 years probably to come.”
Women, who a generation ago spent nearly two hours a day cooking, now spend just one hour and seven minutes—a great fall, but they still spend far more time in the kitchen than men.
Some experts have named these men in aprons as “Gastrosexuals (men using cooking skills to impress friends)”, who have been inspired to pick up a kitchen knife by the success of Ramsay, Oliver as well as other male celebrity chefs such as Hugh Fearnley-Whittingstall, Marco Pierre White and Keith Floyd.
“I was married in 1974. When my father came to visit me a few weeks later, I was wearing an apron when I opened the door. He laughed,” said Prof. Gershuny. “That would never happen now.”
Two-thirds of adults say that they come together to share at least three times a week, even if it is not necessarily around a kitchen or dining room table. Prof. Gershuny pointed out that the family meal was now rarely eaten by all of its members around a table—with many “family meals” in fact taken on the sofa in the sitting room, and shared by family members. “The family meal has changed a lot, and few of us eat—as I did when I was a child—at least two meals a day together as a family. But it has survived in a different format.” 
小題1:What is one reason behind the trend that men spend more time cooking than before?
A．The improvement of cooks’ status.
B．The influence of popular female chefs.
C．The change of female’s view on cooking.
D．The development of sexual equality campaign.
小題2:What does the author think about the time men and women spend on cooking?
A．Men spend more time cooking than women nowadays.
B．Women spend much less time on cooking than before.
C．It will take 40 years before men spend more time at the stove than women.
D．There is a sharp decline in the time men spend on cooking compared with 1961.
小題3:How did Prof. Gershuny see the family meal according to the passage?
A．It has become a thing of the past.
B．It is very different from what it used to be.
C．It shouldn’t be advocated in modern times.
D．It is beneficial to the stability of the family.
小題4:Which is the best title for the passage?
A．The Changes of Family Meals
B．Equality between Men and Women
C．Cooking into a New Trend for Men
D．Cooking—a Thing of the Past for Women

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

If you live in America in the 21st century you'll probably have to listen to a lot of people tell you how busy they are. It's become the default response when you ask anyone how they are doing: “Busy!” “Crazy busy!”. It is, pretty obviously, a boast disguised as a complaint. And the common response is a kind of congratulation:“ That's a good problem to have, ”or“ Better than the opposite.”
Notice it isn't generally people pulling back-to-back shifts in the ICU or commuting by bus to three minimum-wage jobs who tell you how busy they are. What those people are is not busy but tired. Exhausted! Dead on their feet. It's almost always people whose busyness is purely self-imposed work and obligations they've taken on voluntarily, classes and activities they've “encouraged” their kids to participate in. They're busy because of their own ambition or drive or anxiety, because they're addicted to busyness and dread that they might have to face in its absence.
Almost everyone I know is busy. They feel anxious and guilty when they aren't either working or doing something to promote their work. It's something they have chosen. Busyness serves as a kind of existential reassurance(令人安心的保證），a measure against emptiness, obviously your life cannot possibly be silly or tiny or meaningless if you are so busy, completely booked, in demand every hour of the day.
Idleness is not just a vacation. It is as necessary to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as ugly as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration.” Idle dreaming is often the essence of what we do”, wrote Thomas Pynchon. Archimedes' “Eureka” in the bath, Newton's apple :history is full of stories of inspirations that come in idle moments.
小題1:When many Americans say “Crazy busy”, they mean______.
A．they are really tired of their present situation
B．they are really proud of their present life
C．they are complaining about their current work
D．their life are full of all kinds of problems
小題2:The writer mentions Archimedes'“Eureka” and Newton's apple to show that________.
A．history is full of interesting stories
B．Archimedes and Newton were very busy, so they made great discoveries
C．people may get inspiration when they are idle
D．inspirations come from hard work
小題3:The word “its” in the second paragraph refers to_________________.
ambition      B. anxiety         C. busyness        D. dread
小題4:From the article, we can infer that ___________________.
A．generally people pulling back-to-back shifts in the ICU tell you they are busy
B．“Dead on their feet” means “being tired out”
C．a(chǎn)ll the kids are self-imposed due to the drive and motivation
D．The author seems to agree that idleness is better than busyness

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

In some urban centers, workaholism is so common that people do not consider it unusual．They accept the lifestyle as normal．Government workers in Washington D．C．, for example, frequently work sixty to seventy hours a week．They do this because they have to; they do it because they want to．
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families．They spend little time with their children, and their marriages may end in divorce．
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Why do workaholics enjoy their jobs so much? There are several advantages to work．It provides people with paychecks, and this is important．But it offers more than financial security It provides people with self-confidence; they have a feeling of satisfaction when they have produced a challenging piece of work and are able to say," I made that．" Psychologists claim that work gives people an identity; by working, they get a sense of self and individualism．In addition, most jobs provide people with a socially acceptable way to meet others．
小題1:A workaholic is a person who____．
A．tends to work long hours
B．behaves in a strange way
C．has to do many social jobs
D．holds high social positions
小題2:What can be the problem of workaholism?
A．Being late．
B．Being lazy．
C．Being hopeless．
D．Being unhealthy．
小題3:According to some studies, most workaholics           .
A．live a hard life
B．regard work as something enjoyable
C．like to be under stress
D．a(chǎn)re good at both work and entertainment
小題4:What are the advantages one can get by working according to the text?
a． popularity      b． satisfaction      c． good payment
d． self-confidence  e． higher positions  f． social acceptation 
A．a(chǎn); b; d; e B．b; c; e; fC．a(chǎn); c; d; fD．b; c; d; f

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

WHEN there are some strangers in front of us, which of them will we trust?
According to a new study in the online PloS One (《公共科學(xué)圖書(shū)館·綜合》), people make their decisions to trust others largely based on their faces. Your appearance can do a lot for you, especially if you are in the financial industry. The more trustworthy you look, the more likely people will buy what you’re selling.
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The research team used computer software to make 40 faces, from the least to the most trustworthy-looking.
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Researchers gave participants some money and asked them which face they trusted to invest the money for them. Then researchers gave some good and bad information about the people with these faces, and asked the participants again whom they trusted.
The results showed that even if they got different information, the participants didn’t change their choices. They were still more likely to invest their money with the more trustworthy-looking faces.
Chris Olivola, one of the study’s authors, said in the University of Warwick’s press release: “It seems we are still willing to go with our own instincts (本能) about whether we think someone looks like we can trust them. The temptation (誘惑) to judge strangers by their faces is hard to resist.”
小題1:Which of the following can be a proper title for this passage?
A．What kind of face do you trust?
B．Who did the experiments?
C．Why do you trust him or her?
D．Why did they do the experiments?
小題2:According to the study, which of the following faces is most likely to be trusted?
A．A sad face.B．A smiling face.C．A crying face.D．An angry face.
小題3:Which of the following about the experiment is TRUE?
A．The trustworthy faces were given good information.
B．Researchers took photos of the 40 people’s faces in college.
C．Most participants gave their money to the trustworthy-looking faces.
D．Participants liked to choose the faces with good information.
小題4:What did the researchers learn from their experiment?
A．People can’t refuse temptations.
B．People always do things with their instincts.
C．People often judge strangers by their faces.
D．People don’t trust strangers with sad faces.

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German Prime Minister Otto Von Bismarck may be most famous for his         and diplomatic talent, but his contributions to the society include many of today’s social insurance programs. During the middle of the 19th century, Germany,          other European nations,          an unusual outbreak of workplace deaths and accidents as a result of growing        .         in part by Christian sympathy for the helpless as well as a practical political impulse to get the          of the socialist labor movement, Bismarck         the world’s first worker’s compensation law in 1884.
By 1908, the United States was the          industrial nation in the world that lacked workers’ compensation insurance. American’s injured workers could seek          in a court of law, but they still faced a number of tough legal barriers.        , employees had to prove that their injuries directly          employer’s lack of care and they themselves were ignorant about potential danger in the workplace. The first state workers’ compensation law in this country passed in 1911, and the program soon          throughout the nation.
After World War II, benefit payments to American workers did not       the cost of living. In fact, real benefit levels were lower in the 1970s than they were in the 1940s, and in most states the maximum benefit was below the poverty level for a family of four. In 1970, President Richard Nixon set up a national          to study the problems workers’ compensation. Two years later, the committee issued 19 key recommendations,          one that called for increasing compensation benefit levels to 100 percent of the states’ average weekly wages.
小題1:
A．a(chǎn)rtisticB．literaryC．militaryD．economic
小題2:
A．a(chǎn)long withB．other thanC．a(chǎn)part fromD．rather than
小題3:
A．experimentedB．exploredC．experiencedD．excluded
小題4:
A．urbanizationB．revolution
C．evolutionD．industrialization
小題5:
A．InspiredB．TouchedC．OrganizedD．Motivated
小題6:
A．feedbackB．statementC．proofD．support
小題7:
A．discoveredB．createdC．uncoveredD．revealed
小題8:
A．uniqueB．onlyC．powerfulD．most
小題9:
A．rightsB．helpC．compensationD．support
小題10:
A．For exampleB．HoweverC．ConsequentlyD．Moreover
小題11:
A．resulted inB．stood forC．resulted fromD．deal with
小題12:
A．spreadB．promotedC．stretchedD．placed
小題13:
A．put up withB．face up to
C．benefit fromD．keep up with
小題14:
A．communityB．committeeC．a(chǎn)uthorityD．government
小題15:
A．includingB．insistingC．installingD．investing

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The British aren’t having as many children as they used to , One reason is that people are having children much older than before, meaning they have fewer year in which they can have them,  After years at university ,they need a few years of work experience before they can get the job they want, They might then get married, but it’s incredibly expensive to buy a house in the UK.
The above explains why young British people now don’t move out of their parents’ home until they are around 30 years old on average, It’s only after this age that many young people start thinking about having a child , However , it is quite expensive to bring up a child in the UK, Both parents need to work just to pay for their child during the day, Paying for this childcare is always expensive, What’s more ,financial crisis and unemployment are making things even harder for families, With so much pressure on families, is it any surprise that the divorce rate is so high?
So what is Britain doing to try and save the British family ? The government is trying to make it cheaper to have children , For example ,there are increasing government subsidies for nursery schools, so that parents do not need to bay so much for child care.
The government is also trying to reduce the number of hours British parents have to work to earn enough money to pay their bills, If parents didn’t have to work so many hours, they’d have moue time to spend with their children and wouldn’t need to spend so much on childcare, On average, a Briton works 49 hours a week ,which is the most in Europe, The state is now considering introducing laws to encourage companies to improve their employees’ work –life balance, Let’s hope they’re not too late to save the British family , Otherwise, the British will always be too tired ,and won’t have enough time and money, to have children.
小題1:Young British people live in their parents’ home until around 30 because       
A．They are allowed to get married at 30
B．they can’t allowed to get married at 30
C．they can’t afford a house of their own until then
D．they enjoy family life with their parents
小題2:The British are now having fewer children than before for all the following reasons EXCEPT that       
A．they have fewer years to have children
B．they live much shorter lives than before
C．it is more expensive to bring up a child
D．people are losing their jobs because of the recent financial crisis
小題3:The underlined word “subsidies” in Paragraph 5 means       
A．food paid by the government
B．school buildings for poor students
C．free transportation
D．money from the government to benefit the public
小題4:It can be inferred from the text that       
A．with long work hours, it is hard for British parents to balance life and work
B．more and more families in Britain are breaking up because they are having fewer children
C．a(chǎn)mong Europeans, British people work hardest and earn the least
D．childcare takes up too much energy and time for the British
小題5:To make it cheaper to have children , the British government is         
A．bringing down prices
B．raising the salaries of parents
C．reducing family income tax
D．increasing subsidies for families and nursery schools

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

A person’s home is as much a reflection of his personality as the clothes he wears, the food he eats and the friends with whom he spends his time. Depending on personality, most have in mind a(n) “______ home”. But in general, and especially for the student or new wage earners, there are practical ______ of cash and location on achieving that idea.
Cash ______, in fact, often means that the only way of ______ when you leave school is to stay at home for a while until things ______ financially. There are obvious ______of living at home—personal laundry is usually ______ done along with the family wash; meals are provided and there will be a well-established circle of friends to ______. And there is ______ the responsibility for paying bills, rates, etc.
On the other hand, ______ depends on how a family gets on. Do your parents like your friends? You may love your family—______do you like them? Are you prepared to be ______ when your parents ask where you are going in the evening and what time you expect to be back? If you find that you cannot strike a(n) ______, and that you finally have the money to leave, how do you ______ finding somewhere else to live?
If you plan to stay in your home area, the possibilities are ______well-known to you already. Friends and the local paper are always ______. If you are going to work in a ______ area, again there are the papers—and the accommodation agencies, ______ these should be approached with ______. Agencies are allowed to charge a fee, usually the ______ of the first week’s rent, if you take accommodation they have found for you.
小題1:
A．idealB．perfectC．imaginativeD．satisfactory
小題2:
A．demeritsB．weaknessesC．insufficienciesD．restrictions
小題3:
A．cutB．shortC．lackingD．drain
小題4:
A．getting withB．getting along withC．getting byD．getting back
小題5:
A．improveB．proceedC．developD．enhance
小題6:
A．concernsB．issuesC．problemsD．merits
小題7:
A．stillB．a(chǎn)lwaysC．habituallyD．consequently
小題8:
A．call throughB．call overC．call onD．call out
小題9:
A．scarcelyB．lessC．littleD．sometimes
小題10:
A．littleB．muchC．a(chǎn)dequateD．enough
小題11:
A．neverthelessB．whileC．howeverD．or
小題12:
A．moderateB．hostileC．indifferentD．lenient
小題13:
A．a(chǎn)greementB．consensusC．compromiseD．deal
小題14:
A．continueB．commenceC．commendD．confirm
小題15:
A．seldomB．lessC．a(chǎn)bsolutelyD．likely
小題16:
A．a(chǎn)vailableB．a(chǎn)naccessto informationC．valuableD．a(chǎn)ccessible
小題17:
A．time-honoredB．similarC．humidD．conversant
小題18:
A．thoughB．whileC．sinceD．a(chǎn)s
小題19:
A．passionB．prudenceC．carelessnessD．concern
小題20:
A．sameB．equivalentC．equalD．similarity

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Dr. Wiseman started the “l(fā)augh lab” project in September 2001. It is the largest study of humor. Participants are invited to log on the laugh lab website, give a few personal details, tell their favorite jokes and judge the jokes told by other people.
Their project will last for a year, and the organizers hope to finally discover the world’s funniest joke. But there is also a serious purpose. The researchers want to know what people from different nations and cultures find funny. And they want to find out the differences between male’s and female’s sense of humor. The idea is that if we want to understand each other, we have to find out what makes us laugh.
This is a subject that has long interested psychologists (心理學(xué)家) and philosophers (哲學(xué)家). Most of the time, people are not completely honest. We do things that society expects us to and say things that help us get what we want. But laughing cannot be controlled. When we laugh, we tell the truth about ourselves.
By December 2001 over 10,000 jokes had been submitted (公認(rèn)的). This gave the scientists enough evidence to make early conclusions. It seems that men and women do have different senses of humor, for example.
“Our findings show the major differences in the ways in which males and females use humor,” said Dr Wiseman. “Males use humor to appear superior (高傲的，有優(yōu)越感的) to others, while women are more skilled in languages and prefer word play.”
Researchers also found that there really is such a thing as a national sense of humor. The British enjoy what is usually called “toilet humor”. But the French like their jokes short and sharp, “You’re a high priced lawyer. Will you answer two questions for $ 500?” “Yes. What’s the second question?”
The Germans are famous for not having a sense of humor. But the survey found that German participants were more likely to find submitted jokes funny than any other nationality. Perhaps that proves the point. Is this joke funny? I don’t know, but let’s say yes, just to be safe.
Dr Wiseman and his workmates also submitted jokes created by computer. But none of those who took part in the survey found any of them amusing. Perhaps this is relief (安慰). Computers already seem like they can do everything. But at least they should leave the funny things to us.
小題1:The scientist started the “l(fā)augh lab” project ________.
A．to find the funniest joke in European countries
B．to know what funny people are from different nations and cultures
C．to find out the differences between the male’s and female’s sense of humor
D．to get more personal details about participants
小題2:The writer gave the examples of the British, the French and the Germans_____.
A．to show that the French people have a better sense of humor
B．to prove the British people have a sense of “toilet humor”
C．to show people from different nations have different senses of humor
D．to prove that the Germans have no sense of humor
小題3:Which statement is true according to the passage?
A．The jokes by computer are less funny than those by humans.
B．The Germans cannot find the submitted jokes amusing.
C．Males are better at word play compared with women.
D．Females like to use humor to show that they are superior.

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