Not too long ago, a Chicago brewery (釀造廠) introduced a new beer that was supposed to be the least fattening（making people fat） on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read 'LITE Tastes Soapy'. The public, of course, was confused. Who wanted a beer that tasted like soap（肥皂）, even if it was non-fattening?   

The new ads weren't talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗滌劑) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the 'LITE Tastes Soapy' ads, since the public knew which LITE was which.

Mrs Ascott then wanted to plan a new campaign. The ads would read 'LITE Is Wonderful for Washing Clothes'.

1.It is clear that _____.

A. the Chicago brewery was sure the soap company would add to its fame

В. the LITE Soap Company is happy to know the name of the beer

С. the ad 'LITE Tastes Soapy' did harm to LITE the beer

D. the brewery was not surprised at all to see the ad 'LITE Tastes Soapy'

2.It seems that_____.

A.  the new beer may lose weight         В.  the brewery was right

С.  making ads is not difficult           D.  most beer makes us fat

3.When the ad 'LITE Tastes Soapy' comes out, _____.

A. the beer sold well on the market     

В. it confused some consumers of the beer

С. people thought the beer was the least fattening

D. people began to like the product from LITE Soap Company

4.We may conclude that_____.

A. neither of the two products sells well

В. both the two companies get on very well

С. the brewery did wrong to the LITE Soap Company

D. it was wrong of the soap company to have LITE as her own name

5.When the public read the ad in the last paragraph, they _____.

A. might wash their clothes with the beer       В. are likely to stop to buy the beer

С. might be more confused than ever before     D. may find out which LITE was which

 

【答案】

1.C

2.D

3.B

4.C

5.C

【解析】略

 

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