9.Electronic book publishing has many of the same risks and opportunities as electronic music publishing.By delivering text direct to the reader's computer screen,the e-book could cut down costs,and allow creators to deal directly with their audience,by passing(繞開)traditional publishers and traders.But it also raises the possibility of mass piracy(盜版).Phil Rance,founder and managing director of Online Originals,a London-based e-book publisher,sums it up,"No one wants Napster(在線音樂服務)to happen to books."
Indeed,the most popular MP3may have put the frighteners on an industry that generally operates some way behind the"bleeding edge".The Meta Group,a leading US-based market researcher,says publishers are far too concerned about protecting their rights,"We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing.Publishers need to deal with reality and come up with new ways to develop wide electronic distribution,asking the question:How can we use the certainty of wide distribution to our advantage?"
At the moment,most publishers would like to limit the use of e-books to the person who bought them,or to the computer used to download them.If that can be done,e-books become just an extra income stream in a publishing industry that would continue to operate the way it does today,according to Terry Robinson,business manager for Adobe's e-paper group."If you've cracked the digital rights aspect,you've cracked the market."He says.
Robert Nichols,Books Director at BOL agrees,"Rights management is absolutely important.Publishers just say that‘until copyright is secure,we are not going to talk'."
12.According to the text,what is the similarity of e-books to electronic music?D
A.They both avoid industry management.
B.They both result in piracy.
C.They both bring in much money to creators.
D.They both lead to price reduction.
13.From the text,we can infer thatC.
A.wide use of e-books may increase the income
B.the publishing markets should be brought back to normal
C.publishers haven't agreed on rights management up to now
D.most publishers prefer e-books for the extra income
14.What do publishers care most about e-books?B
A.Price.
B.Copyright.
C.Quality.
D.Design.
15.Which of the following can be the best title for this text?A
A.The E-book--a New and Big Challenge
B.The E-book--an Extra Income Stream
C.An Economic Rise from E-books
D.Changes Brought by E-books.
分析 主要闡述了電子書和電子音樂一樣有危險和機會,即電子書面臨巨大的挑戰(zhàn).電子書和電子音樂一樣有危險和機會,即電子書面臨巨大的挑戰(zhàn).出版商最關(guān)心的是版權(quán),但是出版商們對出版行業(yè)的權(quán)利管理有著不同的意見.
解答 12.D 細節(jié)理解題.根據(jù)第一段"By delivering text direct to the reader's computer screen,the e-book could cut down costs,and allow creators to deal directly with their audience,by passing(繞開)traditional publishers and traders"可知,直接向使用者的電腦發(fā)送文本,電子書能夠大量縮減費用并允許與創(chuàng)作者直接與觀眾見面,繞過了傳統(tǒng)的出版商和讀者.再根據(jù)"Electronic book publishing has many of the same risks and opportunities as electronic music publishingBut it also raises the possibility of mass piracy(盜版)"可知,現(xiàn)在的電子書和電子音樂一樣價格會大幅度降低,故選B.
13.C 推理判斷題.根據(jù)最后兩段中的闡述"Publishers need to deal with reality and come up with new ways to develop 及most publishers would like to limit the use of e-books to the person who bought them,or to the computer及Publishers just say that‘until copyright is secure,we are not going to talk'"可知,出版商們對出版行業(yè)的權(quán)利管理有著不同的意見,即還沒有統(tǒng)一的觀點,故選C.
14.B 細節(jié)理解題.根據(jù)最后一段中"Publishers just say thatuntil copyright is secure,we are not going to talk'"可知,出版社說直到版權(quán)是安全的,我們才會說,由此可知,出版商最關(guān)心的是版權(quán),故選B.
15.A 推理判斷題.縱觀全文和根據(jù)第一段中"Electronic book publishing has many of the same risks and opportunities as electronic music publishing"可知,電子書和電子音樂一樣有危險和機會,即電子書面臨巨大的挑戰(zhàn).故選A.
點評 本文是一篇文學藝術(shù)類閱讀理解,題目涉及多道細節(jié)理解題,做題時結(jié)合原文和題目有針對性的找出相關(guān)語句進行仔細分析,結(jié)合選項選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎上合理的分析才能得出正確答案,切忌胡亂猜測,一定要做到有理有據(jù).