17．Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics（批評家）seem to hate them because they have so much money to throw around．Why don't they stop advertising and reduce the price of their goods？After all，it's the consumer who pays．
The poor old consumer!He'd have to pay a great deal more if advertising didn't create mass markets for products．It is precisely because of the heavy advertising that consumer goods are so cheap．But we get the wrong idea if we think the only purpose of advertising is to sell goods．Another equally important function is to inform．A great deal of the knowledge we have about household goods is largely from the advertisements we read．Advertisements introduce us to new products or remind us of the existence of ones we already know about．Supposing you wanted to buy a washing machine，it is more than likely you would obtain details regarding performance，price，etc．，from an advertisement．
Lots of people pretend that they never read advertisements，but this claim may be seriously doubted．It is hardly possible not to read advertisements these days．And what fun they often are，too!Just think what a railway station or a newspaper would be like without advertisements．Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train？A cheerful，witty advertisement makes such a difference to a dull wall or a newspaper full of the incidents and disasters．
We must not forget，either，that advertising makes a positive contribution to our pockets．The fact that we pay so little for our daily paper，or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers．Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads．"What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns．For instance，you can find a job，buy or sell a house，announce a birth，marriage or death in what used to be called the"hatch，match and dispatch"column（欄目） but by far the most fascinating section is the personal or"agony"column．No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature．It's the best advertisement for advertising there is!

48．What is the main idea of this passage？C
A．Advertisements steal money from our pockets
B．The critics get the wrong idea of advertisements．
C．Advertisers perform a useful service to communities．
D．Advertisements are everywhere．
49．What is the attitude of the author toward advertisements？A
A．He appreciates the role of advertisements．
B．He doubts the effect of advertisements．
C．He believes what is said in advertisements．
D．He complains too many advertisements in daily life．
50．Which of the following is Not True？B
A．The personal or"agony"column makes us know more about human nature．
B．The only purpose of advertising is to sell goods．
C．A newspaper will cost us more if there is no advertisement on it．
D．Advertisement makes our life colorful．
51．Which of the following shows the structure of the passage？D
A．      B．       C．     D．
 （ ①=Paragraph 1，②=paragraph 2，③=paragraph 3，④=paragraph 4   ⑤=paragraph 5 ）

分析 文章以因果、對比的手法寫出有沒有廣告的后果及廣告的真正作用．文章首先指出廣告商遭批評的原因：廣告商夸大和人們認為廣告浪費錢財、商品價格就搞；然后作者以有無廣告的后果突出其功能，沒有廣告，商品價更高，生活單調(diào)、乏味．有了廣告，商品價低，生活豐富多彩，人們獲取各種信息．

解答 48．C．主旨大意題．文章首先指出廣告商遭批評的原因：廣告商夸大和人們認為廣告浪費錢財、商品價格就搞；然后作者以有無廣告的后果突出其功能，沒有廣告，商品價更高，生活單調(diào)、乏味．有了廣告，商品價低，生活豐富多彩，人們獲取各種信息；可知主要講廣告客戶為社區(qū)做有益的服務(wù)；故選C．
49．A．推理判斷題．根據(jù) 倒數(shù)第二段：We must not forget，either，that advertising makes a positive contribution to our pockets可知作者對廣告的態(tài)度是欣賞的；故選A．
50．B．細節(jié)理解題．根據(jù)第二段：But we get the wrong idea if we think the only purpose of advertising is to sell goods．Another equally important function is to inform可知我們得到錯誤的想法認為廣告的唯一目的就是推銷商品的．另一個同等重要的功能就是告知；故選B．
51．D．細節(jié)理解題．文章首先指出廣告商遭批評的原因：廣告商夸大和人們認為廣告浪費錢財、商品價格就搞；然后作者以有無廣告的后果突出其功能，分為四點，各自獨立；故選D．

點評 考察學(xué)生的細節(jié)理解和推理判斷能力，做細節(jié)理解題時一定要找到文章中的原句，和題干進行比較，再做出正確的選擇．在做推理判斷題不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．

練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源： 題型：閱讀理解

7．Sitting at a desk in a classroom all day can be pretty boring．
The teachers at Ward Elementary in Winston-Salem，North Carolina，picked up on that and traded in their students'desks for exercise bikes as a part of their Read and Ride program!
The Read and Ride program began five years ago．One classroom has enough bikes for every student in any given class，and throughout the day teachers bring in their students to the room to ride them and read their books．
Even regular classrooms have one bike in the back of each room for students who just can't sit still to use to help them burn energy in a good way．
Students love being more active!Teachers enjoy seeing students eager to read．Parents appreciate stronger，smarter children．Headmasters value this effective and cost-free program．"Riding exercise bikes makes reading fun for many kids who get frustrated（挫敗的）when they read．Thus，they have a way to release that frustration while they ride，"said Scott Ertl，who started the program．"As we can see，everyone wants to promote literacy and lose weight!But many students who are overweight struggle with sports and activities since they don't want to always be the last or lose with others watching on the playground．On exercise bikes，however，students are able to exert（發(fā)揮）themselves at their own level-without anyone noticing when they slow down or take a break．"
As it turns out，not only are the bikes helping the students burn calories，they're also helping them learn better and stay focused．At the end of the school year the school analyzed testing data and found that students that spent more time reading and riding did more than twice as well on reading tests than their fellow students who spent the least time in the program．
21．Why did the teachers start the Read and Ride program？C
A．To get the students out of the classrooms．
B．To make the students more active in sports．
C．To read effectively in an active way．
D．To help the overweight students keep fit．
22．According to Scott Ertl，riding exercise bikesB．
A．is the least expensive way for exercise
B．call benefit overweight students in both ways
C．is the best way to build up students'body
D．is a good way to avoid being watched by teachers
23．The program helps the students in the following ways exceptB．
A．help them learn better    
B．reduce their reading difficulties
C．build up their bodies    
D．improve their learning concentration．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

8．We human beings need to stay in touch with nature-many studies show how much better people feel when in sight to trees．Yet even more importantly，nature itself needs us to stay in touch．Many politicians and scientists have told us that we can"conquer（征服）"nature，but in reality nature will always be beyond our control-we do have the power to destroy it．The fate of all the animals and their habitats depends largely on our attitude towards them．Whether or not we ourselves survive depends on how well we look after the rest．For our sake as well as theirs，we need to consider it seriously．
But how can we give a damn if we spend our lives indoors？Born South London at the end of the Second World War，at least I knew what a sparrow was （they're rare now） and you couldn't put a spade into our tiny garden without cutting a worm in half．We knew，too，that milk comes from cows and that old men can grow amazing carrots on poor land．Ultra-urban （極度城市化）we may have been，but at least we were in touch．
Now we have a generation who frankly are not．So how can they care if the countryside is sold off to the highest bidders，and used to park helicopters，and our crops come courtesy of Monsanto and our livestock lives in factories？They will know no other way．
But if we settle for the ultra-urban life，if we allow all wilderness to be compromised and hand our farming over to industrial chemists then，quite simply，the world will fall apart-as it is doing already．We have to rethink what agriculture is really for，and why，and why conservation matters-to us，as well as to other creatures．Changes of strategy begin with attitude and attitude begins with awareness．

66．Which of the following opinions will the author be for？C
A．Technology will help humans control nature completely．
B．Conquering nature is the pltinote of human socicty．
C．Humans have to find a way to live in harmony with nature．
D．We will lose control of nature with the development of society．
67．The second paragraph is intended to tell us that city people in the pastA．
A．were in close touch with nature
B．managed to survive in the war
C．killed the worms in the earth cruelly
D．had a healthier diet than us
68．The new generation show no concem about the ultra-urban pattern just becauseC．
A．modern agriculture don't need hard work
B．high profits can be made by selling city land
C．they are completely cut off from nature
D．livestock living in factories is cheaper and tastier
69．From the passage we guess that Monsanto is likely to beD．
A．a(chǎn) chemical fertilizer plant
B．a(chǎn) scientist good at farming
C．a(chǎn) construction corporation
D．a(chǎn) big agricultural company
70．Towards the end of the passage，the author reminds us toB．
A．move to the countryside
B．reflect on our past b behaviors
C．leave space for wild animals
D．turn farms into big factories．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

5．They may be just passing your office，computer bag slung （懸掛） over one shoulder．Or they may be sitting in a car outside it，causally tapping away at a laptop．They look like innocent passers-by．In fact，they are stealing your corporate secrets．
Drive-by hacking is the trendy term given to the practice of breaking into wireless computer networks from outside the buildings that house them．A recent study in the UK，sponsored by RSA Data Security，found that two-thirds of organizations with wireless networks were risking their data in this way．Security experts patrolled （巡邏） several streets in the City of London seeking evidence of wireless networks in operation．
Of 124 that they identified，83 were sending data without encrypting（加密） them．Such data could readily be picked up by a passer-by armed only with a portable computer，a wireless modem and a few pieces of software that can be freely downloaded from the Internet．
The data could include sensitive company documents containing valuable information．Or they could be e-mail identities and passwords that could be used by hackers to log into corporate networks as if they were legal users．
Most companies using wireless networking technology do not take even the simplest of measures to protect their data．Nearly all wireless network technology comes with some basic security features that need only to be activated （激活） in order to give a minimum level of security，for example，by encrypting the data being passed over the network．
Raymon Kruck，business development manager at Check Point Software，a security technology specialist，believes this could be partly a psychological problem．People see the solid walls of their building as safeguards and forget that wireless networks can extend up to 200 meters beyond physical walls．
Companies without any security at all on their wireless networks make it ridiculously easy for hackers to break in．Switching on the security that comes with the network technology should be automatic．Then there are other basic steps a company can take，says Mr．Kruck，such as changing the passwords on the network from the default （默認） setting．
Companies can also install firewalls，which form a barrier between the internal network and the public Internet．They should also check their computer records regularly to spot any abnormal activity，which might betray the presence of a hacker．
41．According to the study sponsored by RSA Data Security，two thirds of the subjectsC．
A．had most of their company data stolen   
B．depended on wireless computer networks
C．were exposed to drive-by hacking       
D．were unaware of the risk of wireless hacking
42．Whichof the following is NOT considered in the study？A
A．The number of computer hacking incidents．
B．The number of wireless computer networks identified．
C．The way in which data are sent and received．
D．The way in which data are hacked and stolen．
43．Most wireless network technology has．A
A．data encryption program    
B．password security programs
C．illegal-user detection        
D．firewall
44．Raymond Kruck most probably agrees that wireless network security involvesB
A．wireless signal administration  
B．changes in user's awareness
C．users'psychological health     
D．stronger physical walls
45．The passage is lost likely to be seen in aD
A．book review    B．science fiction   C．textbook   D．computer magazine．

查看答案和解析>>

科目：高中英語 來源： 題型：信息匹配

12．閱讀下列應(yīng)用文及相關(guān)信息，并按照要求匹配信息．
A．Father's Day Shortchanged？Humble History，F(xiàn)ewer Gifts
With Father's Day 2011 here，find out how the holiday started，why Dad doesn't mind being shortchanged on gifts，and more．
B．Why Mother's Day Horrified，Ruined Its Own Mother
Born of war，Mother's Day grew to horrify its own mother，whose fight to fix the holiday"cost her everything，financially and physically．"
C．Valentine's Day Facts：Gifts，History，and Love Science
Where did Valentine's Day come from？What does it cost？And why do we fall for it，year after year？
D．Thanksgiving 2010 Myths and Facts
Before the big dinner，debunk the myths-for starters，the first"real"Thanksgiving wasn't until the 1800s-and get to the roots of Thanksgiving 2010．
E．4th of July Facts：1st Fests，Number of Fireworks，More
How did Founding Fathers Celebrate 4th of July？How many 4th of July fireworks explode each year？Answers and more．
F．Earth Day at 40：What Good Is It Now？
After 40 years，outsourced activism is replacing traditional Earth Day activities，and green's gone mainstream，experts say．So what's the point？
以下是這些報道的簡要內(nèi)容介紹，請配對它們的標題．
46．Where did this most popular day for couples come from？And how does it come into beings，year after year？Noel Lenski，professor of the University of Colorado，said the lovers'holiday traces its roots to raucous annual Roman festivals held every year on February 15and remained wildly popular well into the fifth century A．D．C
47．The first Earth Day in 1970was a raucous，radical teach-in that helped spur clean-air，clean-water，and endangered species legislation in the United States．Now，40years later，Earth Day is every day，as the saying goes．The thing is，it's also everyday-environmentalism has become a routine with greenness as much a marketing tactic as a moral pursuit．F
48．Some 242million turkeys were raised in the U．S．in 2010for slaughter，according to the U．S．Department of Agriculture's National Agricultural Statistics Service．Last year's birds were worth about U．S．﹩3.6billion．Before the big dinner，debunk the myths，we need to know that the first"real"U．S．Thanksgiving wasn't until the 1800s and get to the roots of Thanksgiving 2010．D
49．Father's Day traditionally takes a backseat to Mother's Day，and，for the most part，dads are cool with that，experts say．Nevertheless，as traditional roles around the house gradually change，fathers are gaining more attention on their special day，at least as measured in the monetary value of gifts estimated to be given on June 19，2011，when the holiday will be celebrated in dozens of countries．A
50．Cookouts，fireworks，and，of course，a chance to wish Uncle Sam a big"happy birthday"-the day means summer in full swing across the United States and beyond．Besides the founders of the US，F(xiàn)ireworks，first authorized by Congress in 1777，are another legacy．More than 14，000fireworks displays light up U．S．skies each year．E．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

2．People in the United States honor their parents with two special days：Mother's Day，on the second Sunday in May，and Father's Day，on the third Sunday in June．
Mother's Day was proclaimed a day for national observance by President Woodrow Wilson in 1915．Ann Jarvis from Grafton，West Virginia，had started the idea to have a day to honor mothers．She was the one who chose the second Sunday in May and also began the custom of wearing a carnation．
In 1909，Mrs．Dodd from Spokane，Washington，thought of the idea of a day to honor fathers．She wanted to honor her own father，William Smart．After her mother died，he had the responsibility of raising a family of five sons and a daughter．In 1910，the first Father's Day was observed in Spokane．Senator Margaret Chase Smith helped to established Father's Day as a national commemorative day，in 1972．
These days are set aside to show love and respect for parents．They raise their children and educate them to be responsible citizens．They give love and care．
These two special days are celebrated in many different ways．On Mother's Day people wear carnations．A red one symbolizes a living mother．A white one shows that the mother is dead．Many people attend religious services to honor parents．It is also a day when people whose parents are dead visit the cemetery．On these days families get together at home，as well as in restaurants．They often have outdoor barbecues for Father's Day．These are days of fun and good feelings and memories．
59．What's the right time order of the following events？B
a．The first Father's Day was observed．
b．Mother's Day was proclaimed a day for national observance．
c．Father's Day became a day for national observance．
d．The idea of honoring fathers was bought up．
A．a(chǎn) b c d
B．d a b c
C．b a c d
D．d a c b
60．Who plays the most important role in Father's Day becoming a national commemorative day？B
A．Mrs．Dodd
B．Margaret Chase Smith．
C．Ann Jarvis
D．Woodrow Wilson．
61．From the passage，we know in the U．SD．
A．on Mother's Day，families often go out to have barbecues
B．people should wear a red carnation if their mothers pass away
C．on Father's Day，people stay at home to celebrate the special day
D．the purpose to have these two special days is to show love to parents
62．The author's purpose of writing this passage is toA．
A．introduce Mother's Day and Father's Day
B．show how important fathers and mothers are
C．call on people to love and respect their parents
D．tell the difference between Mother's Day and Father's Day．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

9．Expressions about water are almost as common as water itself．
The expression to be in hot water is a very old expression．Hot water was used five hundred years ago to mean being in trouble．One story says it got that meaning from the custom of throwing extremely hot water down on enemies attacking a castle．
That no longer happens．But we still get in hot water．When we are in hot water，we are in trouble．It can be any kind of trouble---serious or not so serious．A person who breaks a law can be in hot water with the police．A young boy can be in hot water with his mother，if he walks in the house with dirty shoes．
Being in deep water is almost the same as being in hot water．When you are in deep water，you are in a difficult position．
To keep your head above water is a colorful expression that means staying out of debt．A company seeks to keep its head above water during economic hard times．A man who loses his job tries to keep his head above water until he finds a new job．
Water over the dam is another expression about a past event．It is something that is finished．It cannot be changed．The expression comes from the idea that water that has flowed over a dam cannot be brought back again．
Another common expression to hold water，is about the strength or weakness of an idea or opinion that you may be arguing about．It probably comes from a way of testing the condition of a container．If it can hold water，it is strong and has no holes in it．If your argument can hold water，it is strong and does not have any holes．
Throwing cold water also is an expression that deals with ideas or suggestions．It means to not like an idea．For example，you want to buy a new car because the old one has some problems．But your wife throws cold water on the idea，because she says a new car costs too much．

59．If Robert says he is in deep water，we may guessB．
A．he is swimming under the water
B．he faces a difficult choice
C．he is tired of changing shoes
D．he nearly breaks a law
60．What can you infer from the passage？C
A．"To be in hot water"can only be used to mention serious trouble．
B．"Water over the dam"is an expression about a future event．
C．Water could be used in the war in the past．
D．All of the expressions using water have unpleasant meanings．
61．If your argument doesn't hold water，then it isB．
A．convincing   B．weak   C．logical  D．disappointing
62．This passage is written mainly to tell usC．
A．the use of water
B．how to use some expressions of water
C．expressions about water and their meanings
D．expressions with negative meaning．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

6．English is an important global language，but that doesn't mean it's easy to learn．Many experts have tried to make English easier for students to learn-but they weren't always successful．
In 1930，Professor CK Ogden of Cambridge University invented Basic English．It had only 850 words （and just eighteen verbs） and Ogden said most people could learn it in just thirty hours．The problem was that people who learned Basic English could write and say simple messages，but they couldn't understand the answers in"real"English!It was also impossible to explain a word if it wasn't in the Basic English word list．For example，if you wanted a watermelon，you asked for"a large green fruit with the form of an egg，which has a sweet red inside and a good taste"!
RE Zachrisson，a university professor in Sweden，decided that the biggest problem for learners of English was spelling，so he invented a language called Anglic．Anglic was similar to English，but with much simpler spelling．"Father"became"faadher"，"new"became"nue'and"years"became"yeerz"．Unfortunately for some students of English，Anglic never became popular．
Even easier is the language which ships'captains use：it's called"Seaspeak"．Seaspeak uses a few simple phrases for every possible situation．In Seaspeak，for example，you don't say，"I'm sorry what did you say？"or"I didn't understand，can you repeat that？"It's just"Say again．"No more grammar!
In the age of international communication through the Internet who knows？…a new form of English might appear．A large number of the world's e-mails are in English and include examples of"NetLingo"like OIC （Oh，I see） and TTYL （Talk to you later）．In another fifty years，English might not exist…we will probably all speak fluent Internetish!
36．The best title for the passage would beD．
A．Seaspeak      B．Basic English       C．Internetish       D．Easy English    
37．It will take a person aboutCweeks to learn Basic English if he spends two hours learning it every day．
A．six           B．four               C．two             D．three
38．According to Professor Zachrisson，what was the biggest problem for learners of English？D
A．Grammar．B．Vocabulary．C．Speaking．D．Spelling．
39．Which of the following is likely to be Anglic？B
A．IOU  B．A graet batl．C．Long time no see．D．Two five，no lights．
40．What might happen to English in another fifty years？A
A．It might be replaced by Internetish．
B．It might become a global language．
C．It might take the place of all other languages．
D．It might become more and more difficult．

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

7．Like many other places in the world，recently，Indiana education officials decided that the schools of the state will not be required to teach handwriting skills to students any longer．Instead，they will focus their energies on teaching students how to type．Is handwriting still an important skill？An online survey received some surprising responses．
Handwriting is not necessary．Students only need to know how to read it，and the only time that they must write something is to make a signature．Why stress them more than they need to be stressed？We already put so much pressure on them to perform on state tests．-Rita
Children don't write letters now．They send e-mails or text messages．A lot of those old ways are going away．How many bills do you pay by writing a check anymore？-Brown
Although my son is not comfortable with writing，I bought a workbook for him to practice his handwriting．Can you imagine being an adult and not being able to sign a document？-Susan
What a shame!I guess one day it will be a lost art，because handwriting is that personal and beautiful．It has personality-Anna
The school where I worked dropped handwriting several years ago．Unless the students have computers in class，they will not be able to take notes at high speed．I have to speak very slowly and stop after a sentence or two because many students write very slowly．-Helen
The same thing happened here in Tennessee this past year．I think it's a shame．I just received a handwritten letter from my stepmother and it meant that she spent time sitting and writing．Such a letter brought me a good feeling．-Kathy
Children should still learn writing，for the sake of having a skill that all people can communicate with．I certainly appreciate a handwritten note of thanks or news from my children and grandchildren．-Ruth
71．What is the passage mainly about？C
A．Some advice by Indiana education officials．
B．The importance of learning typing in schools．
C．A discussion about the importance of handwriting．
D．The popularity of computers in schools．
72．What both Rita and Brown have in common is that they believeB．
A．It's difficult for students to learn writing     
B．In many cases，handwriting is useless．
C．Handwriting has caused many problems     
D．Students show no interest in handwriting
73．Which of the following is TRUE？B
A．It's of no use for students to learn writing at school．
B．Susan values her son's handwriting very much．
C．Handwriting has already become a lost art．
D．Kathy doesn't like the typed letters from others．
74．In Kathy's opinion，in a way，handwritingA．
A．Could work as a feeling connection       
B．Was her stepmother's favorite
C．Was completely dropped in Tennessee
D．Brought much fun to her family
75．What can we learn from the passage？D
A．Typing had already replaced handwriting worldwide．
B．Susan's son cannot write his own name by hand．
C．Ruth enjoys writing to her children and grandchildren．
D．Handwriting can make one different from others．

查看答案和解析>>

同步練習(xí)冊答案