Question

【題目】Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public，and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收視率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars，business and personal computers，and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “ company cars” and computers. With such viewers，these programs don't need high ratings to stay on the air.

【1】Television sport programs on weekend afternoons __________.

A. result in more sport events

B. get more viewers to play sports

C. make more people interested in television

D. bring more money to the television networks

【2】Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers.

B. Because the advertisers would be off work.

C. Because television programs would go slowly.

D. Because viewers would pay less for watching television.

【3】In many families, men make decisions on __________.

A. holiday trips

B. sports viewing

C. television shopping

D. expensive purchases

【4】The ratings are not important for golf and tennis programs because __________.

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

【5】What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Rich viewers contribute most to television companies.

C. Sports are gaining importance in advertising on television.

D. Commercial advertisers are the major sponsors of sport events.

Answer 1

【答案】

【1】D

【2】A

【3】D

【4】C

【5】C

【解析】

【1】事實(shí)細(xì)節(jié)題。根據(jù)第二段最后一句可知，這個時段直播體育賽事，可以使廣播電視網(wǎng)絡(luò)以相對高的價格來出售廣告時間，即讓他們可以賺到更多的錢。

【2】事實(shí)細(xì)節(jié)題。根據(jù)第二段. . . Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. 以及. . . especially among male viewers who may not watch much television at other times during the week. 可知，一般來說，周末看電視的人很少，如果沒有體育節(jié)目，便幾乎沒有人在周末看電視了。

【3】推理判斷題。根據(jù)第三段最后一句可知，家里的一些決定是由男人做出的，如購買電腦、汽車或者人壽保險等，這些都屬于高消費(fèi)，故答案為D項。

【4】推理判斷題。根據(jù)最后一段的描述可知，這些賽事的觀眾都是最為富有的人，這些節(jié)目的收視率不必太高，這些富人的消費(fèi)水平都較高，他們往往購買一些昂貴的東兩。

【5】主旨大意題。概括全文可知，體育賽事的播出尤為重要，因?yàn)樗鼈兾�引著各層次的觀眾，為投放廣告帶來了巨大的商機(jī)。