________ in Rome, do as the Romans do.


  1. A.
    When he was
  2. B.
    As he is
  3. C.
    While you
  4. D.
    When
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科目：高中英語 來源： 題型：閱讀理解

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweatersk.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

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科目：高中英語 來源： 題型：閱讀理解

One summer my friend and I decided to go to Italy for a holiday and we decided to travel there without going through a travel agency. You know, you would be submerged (淹沒) in crowds of tourists and lose lots of opportunities to get familiar with the country more closely. We started to think over our trip and managed to come up with a free tour of Italy.

   The trip was not very long but it was still very impressive. We look forward to going there again! Of course, we spent lots of time arranging the trip, but it was well worth it! Of course I was afraid that something would go wrong and I was especially anxious about my visa, but everything went quite smoothly in the end.

   The most difficult part was getting a visa without an invitation. In the Italian consulate(領(lǐng)事館), one must hand in some official paper proving that one has a hotel booked for oneself in order to get the visa. Then we had to solve the ticket problem. Airlines often sell cheap tickets and we bought ours far in advance. The next step was to book a hotel. We finally booked a hotel about thirty km away from the heart of Rome and it was the perfect choice for our trip.

   Every day we took a train that carried us to the heart of Rome. Our big house, which was surrounded by the forest, was a rare girl for the fresh air and absolute silence, beautiful views, hospitable (好客的) hosts, comfortable living conditions delighted us to no end. Besides this, we were very lucky that our mistress was Russian. She gave us a lot of advice that was of great use. She told us what transport to choose and where the best places to go.

    Don’t be afraid to arrange your trip by yourself. It’s not difficult! The only thing I'll say right now is that we really enjoyed traveling by ourselves. We walked with a map and a guide-book to wherever we wanted and we even met some of our fellow countrymen on the way just two or three times. So, if you're also planning a "single" trip, don't forget to take a Russian-Italian phrasebook as people in Italy prefer to speak in their native tongue.

Why does the author want to go to Italy again?

    A. He had a great time there.

    B. Italy has a lot of attractions.

    C. His friend invited him there.

    D. He didn't stay in Italy long enough.

What does the author think was the hardest in preparing for his Italian trip?

    A. Buying cheap airline tickets to Italy before the traveling

    B. Getting a visa without an invitation from the Italian consulate.

    C. Booking a comfortable hotel on his own in Rome.

    D. Solving the ticket problem far in advance.

In the fourth paragraph the author mainly explains

    A. the reason why he chose to live in the center of Rome

    B. the reason why the hotel he booked was the right choice

    C. what transport they chose to travel in their Italian trip

    D. the reason why the mistress gave them some advice

Which of the following questions has NOT been answered in the passage?

    A. Why did the author decide to go to Italy for a holiday for the first time?

    B. Why did the author decide not to follow a travel agency?

    C. How did the author prepare for his trip?

    D. What tools did the author use for his traveling?

From the text we can know the author

    A. enjoys traveling everywhere in the world

    B. likes being accompanied by tour guides

    C. advises us to arrange trips by ourselves

D. met with a lot of his countrymen in Italy

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科目：高中英語 來源：2010-2011學(xué)年度廣東梅縣東山中學(xué)高一第一學(xué)期期末英語卷 題型：閱讀理解

One summer my friend and I decided to go to Italy for a holiday and we decided to travel there without going through a travel agency. You know, you would be submerged (淹沒) in crowds of tourists and lose lots of opportunities to get familiar with the country more closely. We started to think over our trip and managed to come up with a free tour of Italy.
The trip was not very long but it was still very impressive. We look forward to going there again! Of course, we spent lots of time arranging the trip, but it was well worth it! Of course I was afraid that something would go wrong and I was especially anxious about my visa, but everything went quite smoothly in the end.
The most difficult part was getting a visa without an invitation. In the Italian consulate(領(lǐng)事館), one must hand in some official paper proving that one has a hotel booked for oneself in order to get the visa. Then we had to solve the ticket problem. Airlines often sell cheap tickets and we bought ours far in advance. The next step was to book a hotel. We finally booked a hotel about thirty km away from the heart of Rome and it was the perfect choice for our trip.
Every day we took a train that carried us to the heart of Rome. Our big house, which was surrounded by the forest, was a rare girl for the fresh air and absolute silence, beautiful views, hospitable (好客的) hosts, comfortable living conditions delighted us to no end. Besides this, we were very lucky that our mistress was Russian. She gave us a lot of advice that was of great use. She told us what transport to choose and where the best places to go.
Don’t be afraid to arrange your trip by yourself. It’s not difficult! The only thing I'll say right now is that we really enjoyed traveling by ourselves. We walked with a map and a guide-book to wherever we wanted and we even met some of our fellow countrymen on the way just two or three times. So, if you're also planning a "single" trip, don't forget to take a Russian-Italian phrasebook as people in Italy prefer to speak in their native tongue.
【小題1】 Why does the author want to go to Italy again?

A．He had a great time there.
B．Italy has a lot of attractions.
C．His friend invited him there.
D．He didn't stay in Italy long enough.
【小題2】What does the author think was the hardest in preparing for his Italian trip?
A．Buying cheap airline tickets to Italy before the traveling
B．Getting a visa without an invitation from the Italian consulate.
C．Booking a comfortable hotel on his own in Rome.
D．Solving the ticket problem far in advance.
【小題3】 In the fourth paragraph the author mainly explains
A．the reason why he chose to live in the center of Rome
B．the reason why the hotel he booked was the right choice
C．what transport they chose to travel in their Italian trip
D．the reason why the mistress gave them some advice
【小題4】Which of the following questions has NOT been answered in the passage?
A．Why did the author decide to go to Italy for a holiday for the first time?
B．Why did the author decide not to follow a travel agency?
C．How did the author prepare for his trip?
D．What tools did the author use for his traveling?
【小題5】 From the text we can know the author
A．enjoys traveling everywhere in the world
B．likes being accompanied by tour guides
C．a(chǎn)dvises us to arrange trips by ourselves
D．met with a lot of his countrymen in Italy

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科目：高中英語 來源：江西省2010屆高三適應(yīng)性考試試題（二）（英語） 題型：閱讀理解

 

第三部分：閱讀理解（共20小題；每小題2分，滿分40分）

閱讀下面短文，從每題所給的四個(gè)選項(xiàng)（A、B、C、D）中，選出最佳選項(xiàng)，并在答題卡上將該項(xiàng)涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(騙人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

 

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科目：高中英語 來源：2010年江蘇省南京市高三上學(xué)期期中考試英語試題 題型：閱讀理解

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．

They leave and you go over to see this incredible sweater; It's-nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes．

Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and 34．It is a golden group. They have a lot of money to spend, but they don't trust ads．

So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"

However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know when a conversation you overhear is just a performance．

1.T'he two attractive young women were talking so that they could_____．

A．get the sweater at a lower price                       B．be heard by people around

C．be admired by other shoppers                          D．decide on buying the sweater

2.Lorenzo Bertolla is ______．

A．a(chǎn) very popular male singer                               B．a(chǎn)n advertising agency

C．a(chǎn) clothing company in Rome                            D．the brand name of a sweater

3.Which of the following can be inferred from the passage?

A．The two girls are in fact employed by the Lorenzo Bertolla Company．

B．The MTV generation tends to be more easily influenced by ads．

C．Traditional advertising is becoming less effective because it's too direct．

D．Undercover marketing will surely be banned soon by the government．

4.Which of the following would be the best title for the text?

A．Two Attractive Shoppers                                B．Lorenzo Bertolla Sweaters

C．Ways of Advertising                 D．Undercover Marketing

 

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