D

It’s hard to be the bearer of bad news，but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake．Those beautiful，“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic，adjusted and corrected until they’re picture-perfect．

Martin Enthed，IT manager for IKEA’s in-house communications agency，revealed，“In 2012，12 per cent of its product and concept images was CGI-rendered，increasing to 25 per cent in 2013．Since then，that percentage of rendered images appearing in the company’s catalogue and online has tripled．75 per cent of the furniture company’s product images today are created by computers．”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI)．

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images．

“So we looked at all the images they said weren’t good and the two of three they said were great，and the ones they didn’t like were photography and the good ones were all CG，”Enthed said．“Now we only talk about a good or bad image - not what technique created it．”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design，though many consumers remain oblivious．

The company claims the shift is another way to reduce its environmental footprint，saying constructing digital files produces less waste．It also helps the home furnishing empire’s pocketbooks．

1.What directly led IKEA to adopt CGI on a larger scale?

A．The convenience of high technology．

B．Company officials’ reaction to works．

C．The change in the concept of management

D．Development of environmental awareness．

2.According to the passage，the advantage of the shift is that IKEA can 。

A．expand into another field

B．increase its financial benefits

C．win more support of consumers

D．produce more furniture of high quality

3.The underlined word “oblivious” in paragraph 6 means “ ”．

A．unaware B．calm

C．conservative D．disturbed

4.It can be concluded from the passage that ．

A．IKEA should be punished because of fake photos

B．IKEA set a good example as the furniture giant

C．IKEA adjusted strategies to answer its need

D．IKEA has a pioneering spirit in promotion

練習冊系列答案
相關(guān)習題

科目：高中英語 來源：2014-2015學年安徽省江南十校高三期末大聯(lián)考英語試卷（解析版） 題型：單項填空

Regular reviewing is __good habit. If you stick to it, you will make great

progress in your study.

A. a;/ B.a;a C.the;a D./;a

查看答案和解析>>

科目：高中英語 來源：2013-2014學年安徽合肥市高三第一次質(zhì)量檢測英語試卷（解析版） 題型：單項填空

Sometimes you can see beggars _____ people’s kindness to make money.

A. take advantage of B. make sense of

C. take charge of D. make fun of

查看答案和解析>>

科目：高中英語 來源：2014-2015學年重慶一中高三上學期期中考試英語試卷（解析版） 題型：單項填空

---Don’t tell me you’ll have a dinner date again.

---______.I didn’t mean to.

A. You meant it.

B. You made it.

C. You guessed it.

D. You deserved it.

查看答案和解析>>

科目：高中英語 來源：2014-2015學年重慶市高三上學期第二次月考英語試卷（解析版） 題型：單項填空

The hard part in our life is not making the decision but living with .

A. one B. that

C．the one D. it

查看答案和解析>>

科目：高中英語 來源：2014-2015學年重慶市高三10月月考英語試卷（解析版） 題型：單項填空

——Your aunt invites you to the movies today．

——I would rather she me tomorrow than today．

A．tells B．told

C．would tell D．had told

查看答案和解析>>

科目：高中英語 來源：2014-2015學年重慶市高三9月月考英語試卷（解析版） 題型：閱讀理解

B

Owning a smartphone may not be as smart as you think．They may let you surf the Internet，listen to music and snap photos wherever you are...but they also turn you into a workaholic，it seems．A study suggests that，by giving you access to emails at all times．the all-singing．a(chǎn)ll-dancing mobile phone adds as much as two hours to your working day．

Researchers found that Britons work an additional 460 hours a year on average as they are able to respond to emails on their mobiles．The study by technology retailer Pixmania，reveals the average UK working day is between nine and ten hours，but a further two hours is spent responding to or sending work emails，or making work calls．Almost one in ten admits spending up to three hours outside their normal working day checking work emails．Some workers confess they are on call almost 24 hours a day，with nine out

of ten saying they take work emails and calls outside their normal working hours．Nearly two-thirds say they often check work emails just before they go to bed and as soon as they wake up，while over a third have replied to one in the middle of the night．

Ghadi Hobeika，marketing director of Pixmania，said：“The ability to access literally millions of apps，keep in contact via social networks and take photos and video as well as text and call has

made smartphones valuable for many people．However，there are drawbacks．Many companies expect their employees to be on call 24 hours a day，seven days a week，and smartphones mean that people literally cannot get away from work．The more constantly in contact we become。The more is expected of us in a work capacity．”

1.The text is probably taken from ．

A．a(chǎn) scientific report

B．a(chǎn) financial report

C．a(chǎn) newspaper

D．a(chǎn) literary journal

2.The underlined word “drawbacks” in the last paragraph probably means ．

A．a(chǎn)dvantages B．faults

C．mistakes D．features

3.Ghadi may agree that ．

A．employees are supposed to be on call 24 hours a day

B．the ability to access many apps made smartphones worthless

C．smartphones might turn a person into a workaholic

D．people literally cannot get away from work without smartphones

4.What is the main idea of this passage?

A．Smartphones are lengthening working hours．

B．Smartphones are becoming valuable for many people．

C．Britons work art additional 460 hours a year on average．

D．Smartphones are more beneficial to our life than we think．

查看答案和解析>>

科目：高中英語 來源：2014-2015學年重慶市高三12月月考英語試卷（解析版） 題型：單項填空

Jessica suggested the problem worth paying attention ______ at the meeting.

A. to be discussed B. to been discussed

C. being discussed D. be discussed

查看答案和解析>>

科目：高中英語 來源：2014-2015學年遼寧省高三上學期期中考試英語試卷（解析版） 題型：其他題

How Can I Fight Laziness?

Lazy people will never gain anything in life. However, laziness can be defeated once a few changes have been made in your mind.

1.Many people lack sleep constantly, since they stay up too late and get up too early to prepare for work. These people have little motivation once they arrive home. Laziness works hand in hand with a lack of motivation and a tendency to put off things. By adjusting your sleep schedule to provide a few more hours of meaningful rest, you can fight laziness throughout the day.

Another way to fight laziness is to change your mind from passive to active. Some people treat their lives as if they were pushed from task to task. Others take a more positive approach, viewing each task as a challenge they must overcome alone.2.

Some people fight laziness by removing the temptations(誘惑) that surround them. A television in the living room may provide entertainment, but watching too much TV often contributes to laziness. 3. Complete a few tasks and reward yourself with what you enjoy, such as a good dinner or a film.

Laziness can also be a lasting problem at home. Couples and children may all have different energy levels, but laziness can be spread if not dealt with immediately.4.Be the first to collect and wash dishes after a meal. Others in the home may eventually follow your example and perform their own task. It is difficult to practice laziness when you are surrounded by motivated people.

5.Enough exercise and a balanced diet can help you to develop a healthy lifestyle, thus enabling you to have more energy and help lift your spirits.

A. To fight family laziness, set an example.

B. Knowing how to fight laziness is important.

C. One way to fight laziness is to get enough sleep.

D. Finally, taking exercise regularly can help you fight laziness.

E. With strong determination, you will be able to achieve your goal.

F. Laziness appears when you no longer feel in charge of your own mind.

G. Create a reward system for yourself, just as parents do for a child.

查看答案和解析>>

同步練習冊答案