Announcers on China Central Television (CCTV) will need to do some fast talking to replace the popular English acronyms(首字母縮略詞) they’re now forbidden to use. Shanghai Daily reports that “anchors at China Central Television [CCTV] have been banned from saying the English acronyms NBA, CBA, GDP, and the like in their programs.”
The replacement for those handy acronyms? Chinese presenters must use the full Chinese name, standardized by the State Administration of Radio, Film and Television.
Although CCTV (oops, we mean China Central Television) presenters must already have a score of at least 94 in their government-rated oral Mandarin proficiency exam(普通話等級(jí)考試), saying the full name of organizations like the CBA or WTO ― 10 and 6 character’s long separately ― is sure to challenge even the most skillful anchors. CCTV sports anchor Sun Zhengping tells Shanghai Daily, “A full Chinese explanation of the English acronyms must be followed if my tongue slips. It is a little trouble but a necessary one because not every audience member can understand the acronyms.”
Although the government isn’t giving any official explanation for the shift, it is believed to have to do with a proposal (提案) by Huang Youyi, director of the China International Publishing Group, at March’s NPC meeting. In his speech, Huang said, “With more and more publications mixing Chinese with English, measures and regulations should be adopted to avoid English invading Chinese. If we don’t pay attention and don’t take measures to stop the expansion of mixing Chinese with English, Chinese won’t be a pure language in a couple of years.”
Although China is far from the first country to take measures to protect local languages (the French and Québécois beat them to it by a long way), acronyms are more about saving time than they are about corrupting a language, we would think. Good luck to the CCTV anchors. 
1. CCTV anchors have to “do some fast talking” because they can no longer ______.
A.speak as slowly as they likeB.mix English into Chinese
C.use shortened Chinese expressionsD.have so much time for their program
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語 來源:不詳 題型:完形填空

Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But,     , words of wisdom are soon forgotten. Once companies have attracted customers they often   
  the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 
      that the customer remains a customer.
    to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing     , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the     
implications. Cutting down the number of customers a company loses can make a big   
  in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to      increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and      never returns, is losing the company thousands of dollars in   
  profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer      is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to      them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.      customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price     , and may provide free word-of-mouth advertising. Retaining customers also makes it   
    for competitors to enter a market or increase their share of a market.
小題1:
A.in particularB.in reality C.a(chǎn)t leastD.first of all
小題2:
A.emphasizeB.doubtC.overlookD.believe
小題3:
A.denyingB.ensuringC.a(chǎn)rguingD.proving
小題4:
A.MovingB.HopingC.StartingD.Failing
小題5:
A.marketsB.tastesC.pricesD.expenses
小題6:
A.cultureB.socialC.financialD.economical
小題7:
A.promiseB.planC.mistakeD.difference
小題8:
A.costB.opportunityC.profitD.budget
小題9:
A.a(chǎn)s a resultB.on the wholeC.in conclusion D.on the contrary
小題10:
A.hugeB.potentialC.extraD.reasonable
小題11:
A.beliefsB.loyaltyC.habitsD.interest
小題12:
A.a(chǎn)lteringB.understandingC.keepingD.a(chǎn)ttracting
小題13:
A.AssumedB.RespectedC.EstablishedD.Unexpected
小題14:
A.a(chǎn)greeableB.flexibleC.friendlyD.sensitive
小題15:
A.unfairB.difficultC.essentialD.convenient

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

Water and its importance to human life were the centre of the world’s attention last week. March 22 was World Water Day and   36   the theme “Water for Life”.
There are more than one billion people in the world who live without   37  drinking water. The United Nations   38   to cut this number in half by 2015.
Solving such a big problem seems like a(n)   39  challenge. But everyone,   40    teenagers, can do something to help. A teenage girl in the US has set an example to the   41 of her age around the world.
Rene Haggerty, 13, was awarded the 2004 Gloria Barron Prize for her work—   42    discarded(廢棄的) batteries(電池)which pollute water.
In 2003, Haggerty went on a field trip to the Great Lakes Science Centre in Ohio. There she saw an exhibit about how   43  in old batteries harm the water of Lake Erie.
Haggerty learnt that   44   the batteries was an easy solution. “I think everybody can do it, because everyone     45     batteries, and it can make a big difference.” With these words, she began to   46     awareness in her area.
She   47   her county government and school board. She got permission to start a recycling programme in schools   48   the public library, hospital, and churches. With the help from her family, friends and local waste-management  49  , she gathered containers, arranged transportation, and made a(n)   50  video.
Over the past two years, she collected four tons of batteries and drew the attention of officials, who were in charge of a battery recycling programme but had made   51   progress.
When asked   52   she feels like a hero, Haggerty is quite __53 . “Not really. Well, maybe for the fish I saved!”
Every year the Gloria Barron Prize is   54  to young Americans aged 8 to 18 who have shown leadership and courage in   55   the public and the planet. Each year ten winners receive US $ 2,000 each, to help with their education costs or their public service work.
小題1:..
A.hadB.gaveC.wroteD.discussed
小題2:.
A.enoughB.safe C.muchD.polluted
小題3:..
A.a(chǎn)sksB.ordersC.hopes D.ensures
小題4:..
A.good B.strongC.importantD.unreal
小題5:.
A.especiallyB.sometimesC.evenD.seldom
小題6:.
A.boysB.othersC.studentsD.grown-ups
小題7:.
A.collecting B.sellingC.buyingD.using
小題8:.
A.thingsB.chemicalsC.waterD.a(chǎn)ir
小題9:.
A.makingB.recycling C.reducing D.handling
小題10:..
A.uses B.hasC.throws D.needs
小題11:..
A.tell B.increaseC.spread D.inform
小題12:..
A.talked to B.listened toC.heard fromD.thought about
小題13:..
A.a(chǎn)ndB.besidesC.a(chǎn)s well asD.a(chǎn)s good as
小題14:..
A.officials B.workersC.clerksD.experts
小題15:.
A.industrial B.a(chǎn)gricultural C.scientificD.educational
小題16:..
A.muchB.noC.someD.little
小題17:.
A.ifB.howC.whenD.why
小題18:.
A.proudB.glad C.modestD.worried
小題19:.
A.praisesB.helpsC.supportsD.honors
小題20:.
A.a(chǎn)wardingB.savingC.servingD.favoring

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

The Golden Gate Bridge, the first sight for many people arriving in the United States by ship, is a well-recognized landmark, which spans(橫跨) the Golden Gate Strait.
The idea for a bridge across the strait had been around for many years, but it was not easy to get the project started. The construction of the bridge finally began in 1933. The construction work set new standards for safety----workers were among the first required to wear hard hats, and an innovative(革新的) safety net saved the lives of nineteen men while the bridge was built. The Golden Gate Bridge was completed in 1937, which was finished ahead of schedule.
Joseph Strauss was the chief engineer in charge of the bridge project. However, he had little experience with the construction of suspension(懸浮)bridges. For this reason, other engineers, architects, and designers made great contributions to the design and construction of the bridge. For example, the bridge owes its art style and unique orange color to the architects Irving and Gertrude Morrow. Charles Alton Ellis was the main engineer on the project and did much of the technical work necessary to build the bridge.
Today, the Golden Gate Bridge has a main span of 4,200 feet and a total length of 8,981 feet, making it one of the longest bridges in the world. The bridge is 90 feet wide, and its span is 220 feet above the water. The towers supporting the huge cables (巨纜) rise 746 feet above the waters of the Golden Gate Strait, making them 191 feet taller than the Washington Monument. About 40 million cars cross the bridge every year. There are foghorns(霧角)to let passing ships know where the bridge is, and aircraft beacons(信號(hào)燈)on the tops of the towers to stop planes from crashing into them.
小題1:The purpose of the passage is to _______.
A.describe the construction work of the Golden Gate Bridge
B.introduce the Golden Gate Bridge
C.tell us the history of the Golden Gate Bridge
D.introduce the engineers in charge of the Golden Gate Bridge
小題2:Safety innovations during the construction of the bridge included ________.
A.hardhats and a safety netB.a(chǎn)ircraft beacons
C.foghornsD.a(chǎn)ll of the above
小題3: It can be inferred from the passage that _______.
A.Joseph Strauss was skilled in the construction of suspension bridges
B.it took the construction workers three years to build the Golden Gate Bridge
C.a(chǎn)bout 100 thousand cars cross the Golden Gate Bridge every day
D.the Golden Gate Bridge is the longest bridge in the world
小題4:The underlined word “them” in Paragraph 4 refers to ________.
A.towersB.cablesC.watersD.bridges

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Bernstein had been appointed Assistant Conductor for the New York philharmonic only a few months before that night. Just 25 years old, he was relatively inexperienced. At the last minute, Bernstein was told he was to take Walter’s place, so he didn’t have any time to rehearse(排演). The music he was going to conduct was very difficult. Plus, the concert was going to be broadcast nationally on the radio. Despite all these pressures, Bernstein rose to the occasion and received a standing ovation(長(zhǎng)久的鼓掌)at the end of the concert. The event made national headlines, and Bernstein became famous overnight.
Some people feel they do their best under the most stressful circumstances. What was it about Leonard Bernstein that made him do so well in such a difficult situation?
Perhaps Leonard Bernstein did so well because music was his devotion. The son of a man who supplied hairdressing products, Bernstein became interested in music at the age of 10. By the time he was a teenager, he was performing in public. He became a soloist of the Boston Public School Orchestra, and for 13 weeks in 1934, he played classics on the radio.
小題1:The underlined word “break” in the first paragraph means “__________”.
A.restB.chanceC.pauseD.gap
小題2:Which of the following statements is NOT true according to the second paragraph?
A.The concert Bernstein was to play at was going to be broadcast nationally on TV.
B.The music Bernstein was going to conduct was very difficult.
C.When Bernstein was told he was to take Walter’s place, he had no time to practice the performance.
D.Before his performance as a conductor, Leonard Bernstein had little experience.
小題3:Leonard Bernstein was successful at the concert because of __________.
A.the wonderful musicB.the stress of the circumstances
C.his devotion to musicD.Bruno Walter’s absence
小題4: From the last paragraph, we can learn that __________.
A.Leonard Bernstein was very clever
B.Leonard Bernstein’s parents worked hard
C.chances are important to a famous person
D.early interest led to Leonard Bernstein’s success
小題5:What might be the best title for the text?
A.Leonard Bernstein’s DebutB.Leonard Bernstein’s Life
C.A Young SoloistD.A Great Conductor

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Bamboo (竹子) is one of nature’s most surprising plants. Many people call this plant a tree, but it is a kind of grass.
Like other kinds of grass, a bamboo plant may be cut very low to the ground, but it will grow back very quickly. A Japanese scientist reported one bamboo plant which grew 1.5 meters in 24 hours! Bamboo grows almost everywhere in the world except Europe. There are more than 1, 000 kinds of bamboo.
Not all bamboo looks the same. Some bamboo plants are very thin. They may only grow to be a few centimeters wide while others may grow to more than 30 centimeters across. This plant also comes in different colors, from yellow to black to green.
Bamboo has been used to make many things such as hats and kitchen tools. Because it is strong, bamboo is also used to build buildings.
Many Asian countries have used bamboo for hundreds of years. They often use bamboo for buildings and supporting new buildings and bridges while they are being built.
In Africa, poor farmers are taught how to find water using bamboo. These African countries need cheap way to find water because they have no money, and their fields often die from no rain and no water. Bamboo pipes (管子) help poor farmers bring water to their thirsty fields without spending a lot of money.
小題1:How is bamboo like grass?
A.It grows quickly.B.It’s wood.
C.It is easy to cut.D.It is very thin.
小題2: Though you can see bamboo everywhere, it doesn’t grow __________.
A.in ChinaB.in Europe
C.on mountainsD.in Africa
小題3:Why is bamboo used by African poor farmers?
A.It is cheap.B.It has different colors.
C.It is strong.D.It has been used by Asians.
小題4: In Asia, bamboo has been used for __________.
A.a(chǎn) short timeB.a(chǎn)bout 100 years
C.many hundreds of yearsD.many thousands of year

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

We are all interested in equality,but while some people try to protect the school and examination system in the name of equality,others,still in the name of equality,want only to destroy it.
Any society which is interested in equality of opportunity and standards of achievement must regularly test its pupils.The standards may be changed—no examination is perfect--but to have no external(外部的)tests or examinations would mean the end of equality and of standards.There are groups of people who oppose this view and who do not believe either in external examinations or in any contr schools or on teachers.This would mean that everything would depend on luck every pupll would depend on the efficiency(效率),the ideal and the purpose of teacher.
Without external examinations, employers will 1ook for employees from highly respected schools and from families known to them--a form of favoritism will  replace equality.At the moment,the bright child from an ill—respected schoo1 can show certificates(證書)to prove he or she is suitable for a job,while the lack of a certificate shows the unsuitability of a dull child attanding a well—respected schoo1.This defence of excellence and opportunity would disappear if external examinations were taken away,and the bright child from a poor family would be a prisoner of his or her school’s fame(名譽(yù)),unable to compete for employment with the child from the favored schoo1.
The opponents(對(duì)手)of the examination system suggest that examinations are an evil force because they show differences between pupils.According to these  people,there must be no special,different,academic class. They have even suggested that there should be no form of difference in sport or any other area:all jobs or posts should be filled by unsystematic selection.The selection would be made by people who themselves are probably selected by some computer.
小題1: The word “favoritism” in paragraph 3 is used to decribe the phenomenon that _____. 
A.bright children also need certificates to get satisfying jobs.
B.Pooor children with certificates are favored in job markets.
C.Children attending ordinary schools achieve great success.
D.children from well-respected schools tend to have good jobs.
小題2:What would happen if examinations were taken away according to the author?    
A.Children’s job opportunity would be affected by their school reputation.
B.Schools for bright children would lose their reputation
C.There would be more opportunities and excellence.
D.Children from poor families would be able to change their schools.
小題3: The opponents of the examination system will agree that _____.
A.Computers should be selected to take over many jobs.
B.Special classed are necessary to keep the school standards.
C.Jobs should not be assigned by systematic selection.
D.Schools with academic subjects should be abolished.
小題4: The passage mainly focuses on ____.
A. schools and certificates   B opportunity and employment
C. examinations and equality  D. standards and reputation

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

You want to know about my staying in America, right? Well, to tell you the truth, it is really an eye-opening experience study here.
In China, I had English classes five times a week since fifth grade. However, I didn’t know how different textbook English could be from everyday English until I came to Hotchkiss School, Connecticut.
When I first studied English, I was told to say, “I am fine.” when people say “How are you?” But in the US, I found that people say, “I am good.” or “I’m tired.”
One day, someone greeted me with “What’s up?” It made me confused. I thought for a moment and then smiled because I didn’t know what to say.
Since then, I have discovered more and more differences between Chinese and US cultures.
To my surprise, US girls spend a lot of time in the burning sun to get a tan. However, in China, girls try every possible way to get their skin paler, or “whiter.” I also surprised by how hard-working US students are. In China, schoolwork is almost everything, so we study hard and that’s it. But here, a “good” student gets good grades, does a lot for the public and plays sports or music.
The kids here are so talented, I am starting to be sorry that I gave up playing the piano at an early age and that I have never thought about sports.
小題1: What does the word “tan” in the sixth paragraph mean in Chinese?
A.曬黑B.曬白C.能量D.保護(hù)
小題2: A good US student spends his/her time ________.
A.only in doing homework
B.only on sports
C.only on music
D.on studies, sports or music and public work
小題3:Which of the following is NOT true?
A.The writer is now in US.
B.American girls love to have white skin.
C.American girls love to have brown skin.
D.US students are talented and hard-working.
小題4: Which is the best title for the passage?
A.My Own Travel in the US
B.My Studying in the US
C.My Opinion about the US
D.My Studying in China

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

For better or worse, multiple marriages aren't just for actress Elizabeth Taylor (famous for her eight marriages) anymore.
More Americans than ever are tying the knot for the third time or more.
Lynn Y. Naugle, a 53-yeap-old family therapist in New Orleans, says that people's personal needs and desires simply change as their life evolves.
"What functions well in the first part of our lives may not function well in the second or third part of our lives," she explains.The first marriage lasted 21 years, her second marriage five years.Two years ago, she wed for a third time, and she describes this union as an "extremely easy marriage".
Today, at an estimated one of seven weddings, the bride, the groom or both are making that trip down the aisle for at least the third time.That's twice as many as a generation ago, according to the US National Centre for Health Statistics.
In part, the sudden change in multiple marriages is a side effect of the 1970s divorce increase that has supplied an ever expanding pool of divorced singles.Even the simple fact that people are living longer has opened the door to marrying more often.No fault divorce laws (meaning no one is blamed for the failure of the marriage), and cultural changes have also meant there's less pressure than in past generations to stay in a joyless or abusive marriage.
While a single divorce didn't block either Ronald Reagan or Bob Dole from seeking the most highly demanding job in America—the US presidency—modern society still raises an; eyebrow at more than one
marriage mistake.
Indeed, there are signs that attitudes are changing."It's coming out of the closet or becoming more accepted," says Glenda Riley, who wrote a book on the history of divorce in the US."There's still embarrassment on the personal level, while there is growing acceptance on the public level for three or more marriages in a lifetime."
There is no guarantee, of course, that the third time is the best.To the contrary, second and third marriages run an equal or greater risk of divorce than first marriages, which today are given 4 out of 10 odds of failing, and they tend to end more quickly.Divorce statistics show that failed second marriages typically end two years sooner than first marriages, lasting six years on average rather than eight.That leaves some doubly divorced people open for a third try at a relatively young age.
小題1:What does the underlined phrase "tying the knot" (Para.2) mean?
A.Getting married.B.Getting engaged.
C.Having babies.D.Attending funerals,
小題2:What is NOT the reason for the increase in multiple marriages according to the passage?
A.People are healthier and enjoy a longer life than ever before.
B.Many people have become single after a divorce boom in the past years.
C.There is no divorce law restricting people to getting divorced.
D.People have less pressure to leave a joyless marriage.
小題3:What can we learn from the seventh paragraph?
A.Ronald Reagan and Bob Dole failed in seeking the job (the US presidency) because they were divorced.
B.Ronald Reagan and Bob Dole succeeded in seeking the job (the US presidency) because they were not divorced.
C.Modern society accepts multiple marriages completely.
D.There is still prejudice against multiple marriages in modern society.
小題4:Which of the statement is WRONG?
A.Acceptance to multiple marriages is different on personal level and public level.
B.Because second marriages end sooner than first ones, people get married for the third time at a relatively young age.
C.People learn from experience so that a second or third marriage is more stable
D.The first marriage lasts eight year on average.

查看答案和解析>>

同步練習(xí)冊(cè)答案