【題目】Frank Woolworth was born in Rodman, New York, in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1Frank took a short business course in order to _________.

A. get enough to eat. B. learn something from a salesman

C. earn more money for his family D. get away from the farm

2Frank sold the odds and ends quickly because _________.

A. he knew how to get people to buy his goods.

B. he cut down the price by half

C. the sign he put on the table was well designed.

D. he had put the goods on a table in a very nice way.

3The price of the knives was cut down by half because ________.

A. the factory workers worked 24 hours a day.

B. the knives were made in Germany, where labour (勞動(dòng)力) was cheap.

C. knives were ordered in large quantities directly from the factory.

D. the knives were produced in one factory.

4________ make Woolworth a world-famous man.

A. His natural skill for showing things

B. The low price of the goods he sold

C. His trip to Germany and his huge order of knives

D. His business skills and his wealth

【答案】

1D

2A

3C

4D

【解析】本文是一篇人物介紹。文章介紹Frank Woolworth是怎么取得商業(yè)的成功,他的商業(yè)理念和成功道路。

1細(xì)節(jié)理解題。根據(jù)文章第一段Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.可知Frank 的父母是農(nóng)民,家境貧寒,食不果腹,所以想離開農(nóng)場。故選D。

2細(xì)節(jié)理解題。根據(jù)文章第二段Woolworth realized he had a natural skill for showing goods to attract people’s interest,可知他知道怎么讓人們購買他的東西。故選A。

3細(xì)節(jié)理解題。根據(jù)文章倒數(shù)第二段The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.可知是因?yàn)榇罅坑嗁,小刀的價(jià)格可以減半。故選C。

4細(xì)節(jié)理解題。根據(jù)文章最后一段He made many millions and his name became famous throughout the world.可知,Woolworth的商業(yè)天才使他發(fā)財(cái)致富,Woolworth 天下聞名。故選D。

本文介紹了Frank的成長史,以細(xì)節(jié)題的考查為主,在解答這類問題時(shí)要求學(xué)生抓住題干文字信息,采用針對性方法進(jìn)行閱讀,因?yàn)檫@類題的答案在文章中可以直接找到。如小題3根據(jù)題干要求“The price of the knives was cut down by half because”,迅速定位到文章倒數(shù)第二段最后的句子就可以直接找到答案。

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