Celebrity（名人）has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption（消費(fèi)）on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful marker potential, moving from advertising for others’ products to developing their own

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial（最初的）attention dies down, consumer interest might fade, loyalty（忠城）returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s（自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion－like celebrity－h(huán)as always been temporary.

Fashion magazines today        .

   A. seldom put models on the cover

   B. no longer put models on the cover

   C. need not worry about celebrities’ market potential

   D. judge the market potential of every celebrity correctly

A change in the consumer market can be found today that        .

A. price rather than brand name is more concerned

   B. producers prefer models to celebrities for advertisements

   C. producers prefer TV actresses to film stars for advertisements

D. quality rather than the outside of products is more concerned

The underlined sentence in paragraph 4 indicates that any wrong step will possibly        .

   A. decrease the popularity of a celebrity and the sales of his products

   B. damage the image of a celebrity in the eyes of the general public

   C. cut short the artistic career of a celebrity in show business

   D. influence the price of a celebrity’s products

The passage is mainly about         .

   A. celebrity and personal style

   B. celebrity and markets potential

   C. celebrity and fashion design

   D. celebrity and clothing industry

【小題1】A

【小題2】D

【小題3】A

【小題4】B


解析:

本文是一篇議論文，論述的是：名人效應(yīng)在市場(chǎng)上的作用。

【小題1】 根據(jù)第一段的“Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces.”得知A正確。

70. 根據(jù)文章第三段，可以得出：在當(dāng)今消費(fèi)市場(chǎng)產(chǎn)品的質(zhì)量比它外部的東西更被消費(fèi)者關(guān)注，故選D。

【小題2】這句話的意思是每一個(gè)錯(cuò)誤都會(huì)導(dǎo)致名人的“保質(zhì)期”減短，即減弱名人的受歡迎程度，故選A。

【小題3】根據(jù)全文大意，可以得出本文講述的是名人與市場(chǎng)潛力。故選B。

議論文是高考的難點(diǎn)，是句式比較復(fù)雜的閱讀項(xiàng)目。

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