Travelers to new cities are often told to start their trip with a bus tour. The thinking is that they can then return to the places that 　 1　 them. Nonsense! 　 2　 you see from the inside of a moving bus is unreal and completely removed 　 3　 the real sights, sounds, and smells　　4　 .

Be adventurous! The best 　 5　 to experience any place is on foot and with absolutely no travel plan. Simply go wherever your feet and your interests 　 6　 you. You will finally get to the　　7　 sites that are on the bus tour-the museums, the monuments, city hall-but you will have seen much more. You will have 　 8　 the present life of the city.

"But 　 9　 I get lost?" people might ask. No one ever gets hopelessly 　 10　 in a major city.　　11　 , you can find your way back to a well-known location. If it　　12　 you to be "lost", just find a taxi and go back to where you started. However, the 　 13　 things may happen if you get lost. You 　 14　 at a sidewalk cafe to sit and relax. You ask instructions of the local people at the next table. And 　 15　 they don't speak your language, your trip becomes more memorable because of the 　 16　 . Here are a few more ways to get the most out of your travel.

Know before you go. 　 17　 a few hours before your trip learning about the history and culture of your destination(目的地). This will help you understand what you're seeing.

Move around like a local. Use the subways and buses of the city you're 　 18　 . You'll not only save money, but you'll also learn how people really live.

Check the bulletin boards. Sometimes you can find advertisements for free concerts and 　 19　 fun activities on bulletin boards around universities.

So next time you see a poster advertising an introductory bus tour, save your money. Instead, wander　　20　 . I am sure that you will have a time which will be remembered with great pleasure.

1. A. encourage B. disappoint C. interest D. trouble

2. A. Which B. Where C. When D. What

3. A. to B. from C. at D. by

4. A. outside B. inside C. front D. back

5. A. way B. lane C. road D. path

6. A. lead B. move C. work D. find

7. A. different B. wrong C. right D. same

8. A. left B. felt C. lived D. led

9. A. what if B. when that C. How that D. Where if

10. A. lost B. found C. beaten D. scolded

11. A. At first B. First of all C. At least D. At other times

12. A. frightens B. supposes C. helps D. happens

13. A. worst B. hardest C. nicest D. saddest

14. A. reach B. get C. start D. stop

15. A. because B. how C. whether D. even if

16. A. experience B. conversation C. talk D. trip

17. A. Do B. Spend C. Pay D. Make

18. A. being B. visiting C. going D. walking

19. A. the other B. another C. either D. other

20. A. in the hotel B. by train C. on your own D. in the bus

 1. C 2. D。What引導(dǎo)主語從句,并在從句中作see的賓語,意為"所......的東西"。 3. B 4. A。由上文from the inside of a moving bus的提示可知,此空應(yīng)填outside。 5. A 6. A 7. D 8. B 9. A。what if是固定詞組,意為"如果......該怎么辦"。10. A。上句已有提示詞lost。11.C 12. A。如果你對"迷路"感到害怕,那么就坐出租車回到你的出發(fā)地。13. C 14. D 15. D 16. A。如果你迷路了,也許會發(fā)生一些好事。你在路邊的咖啡館停住腳步,坐下來休息,向鄰桌的當(dāng)?shù)厝舜蚵犅?即使他們不講你的語言,但由于這次經(jīng)歷,你的旅途會更加難忘。 17. B 18. B。you're visiting是定語從句,修飾先行詞city。 19. D 20. C。on your own是固定詞組,意為"獨(dú)自地"。

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科目：高中英語 來源：2014屆四川省綿陽市高二上學(xué)期12月月考英語試卷（解析版） 題型：閱讀理解

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

     An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

    Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

     Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons        .

A. result in more sport events

B. get more viewers to play sports

C. bring more money to the television networks

D. make more people interested in television

2.Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work

C. Because television programs would go slowly

D. Because viewers would pay less for watching television

3.In many families, men make decisions on         .

A. holiday trips           B. sports viewing

C. television shopping      D. expensive purchases

4.The ratings are not important for golf and tennis programs because          .

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

5..What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Sports are gaining importance in advertising on television.

C. Rich viewers contribute most to television companies.

D. Commercial advertisers are the major sponsors of sport events.

 

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科目：高中英語 來源：2012年全國普通高等學(xué)校招生統(tǒng)一考試英語（廣東卷解析版） 題型：閱讀理解

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收視率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons         .

A．result in more sport event

B．get more viewers to play sports

C．make more people interested in television

D．bring more money to the television networks

2.Why would weekend afternoons become dead time without sport programs?

A．Because there would be few viewers

B．Because the advertisers would be off work

C．Because television programs would go slowly

D．Because viewers would pay less for watching television

3.In many families, men make decision on          .

A．holiday

B．sports viewing

C．television shopping

D．expensive purchases

4.The ratings are not important for golf and tennis programs because         .

A．their advertisers are carmakers

B．their viewers are attracted by sports

C．their advertisers target at rich people

D．their viewers can afford expensive cars

5.What is the passage mainly about?

A．Television viewers are determined by male viewers

B．Rich viewers contribute most to television companies

C．Sports are gaining importance in advertising on television

D．Commercial advertisers are the major sponsors of sport event

 

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科目：高中英語 來源：重慶市09-10學(xué)年度高一下學(xué)期質(zhì)量檢測 題型：閱讀理解

(B)

Make sure you don’t miss Australia’s largest and most exciting kite-flying festival this year, which promises to be a great day out for the whole family. The skies will come alive with hundreds of kites of all shapes and sizes from local and international kite makers and fliers.

It’s not just the experts who can fly their kites — come down and fly your own. If you don’t have a kite, you can buy one from one of the stalls in the park, or better still, make one at one of our kite-making workshops.

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60. According to the passage, which of the following statements is TRUE?

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C. kite-making workshops          D. food stalls

63. According to the passage, the kite-flying festival is suitable for ______.

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科目：高中英語 來源：福建省2010屆高三模擬考試英語試題 題型：閱讀理解

 

    Our tours leave directly from the Las Vegas Strip, no terminals, saving up to 2 hours’ time! Our prices include all fees—including fuel and anything else you can think of; we also beat any competitor’s price by 5%.

South Rim—Grand Canyon Luxury Coach Tour $79 Per Person

Our Grand Canyon Tour is the only luxury Motor Coach Tour that stops at Bright Angel Lodge for a full three hours, at which point you can take the free shuttle to multiple viewpoints including Mather Point, Yavapai Point…click above for more details.

West Rim—Grand Canyon Tour $125 Per Person

This tour stops at Haulapai Indian Reservation of the Grand Canyon. These stops include Eagle and Guano Point. There’re also extra stops along the way for shopping and smoking. This package not only includes the Grand Canyon, but a short photo stop at the Hoover Dam as well… click above for more details.

Airplane Tours & Helicopter Tours

These breath-taking tours take you into the skies above the Grand Canyon for a once-in-a-life-time adventrue that can be shared by the whole family or by yourself. Airplane Tours starting at $164 per person, and Helicopter Tours starting at $304 per person…click above for more details.

Hoover Dam—AM/PM Mini Tour $37.5 Per Person

Hoover Dam Mini Tour starts your morning or afternoon with a short drive to Lake Mead—created by the Dam in 1935, and continues along to include the Power Plant Tour, guided by a Hoover Dam expert. A delicious lunch is included…click above for more details.

Las Vegas to Hollywood 1 Day Tour $185 Per Person

This tour takes you sightseeing down and around Hollywood Blvd/Beverly Hills, home of the world-famous Walk of Fame as well as Grauman’s Chinese Theatre. It ends at beautiful Santa Monica Beach & Pier… click above for more details.

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B. Hoover Dam—AM/PM Mini Tour

C. Airplane Tours & Helicopter Tours     

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   B. Two tours mentioned both involve the Hoover Dam.

   C. Lake Mead is a man-made project.

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科目：高中英語 來源：2011-2012學(xué)年湖北省黃岡市高三精品模擬試卷（一）英語（解析版） 題型：閱讀理解

Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．

This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.

The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.

Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．

Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.

1.The passage mainly talks about       .

A、the development of advertisement

B、the first advertisement in the world

C、the difficulty in advertising

D、the advantages of advertisements

2.Why is advertisement accepted by people?

A、Because it can help to prevent forest fires.

B、Because it cand make people want to buy a certain product or service.

C、Because it can bring information to great numbers of people.

D、Because it can help people live longer.

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A、the Industrial Revolution

B、the newly built railroads

C、the appearance of the first printer advertisement

D、people’s need

4.We can conclude from the passage that         .

A、red-striped shield is the best thing to use in advertising

B、main streets and television are used in advertising

C、person-to-person selling is the best way in advertising

D、people show little interest in advertisement

 

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