【題目】閱讀理解
Chinese e-commerce websites fail to pay more attention to olderconsumers, says a news report.
There’s been a thought that younger consumers have been thedriving force of online buying. That may not be the case. According to astatement from Alipay, the average expenditure (支出) of Alipayusers born before the 1960s was 31,000 yuan in 2012, much higher than 14,000yuan of those born after the 1980s. It shows that online shopping has become akey part of people’s daily consumption, for both young and old.
Besides shopping, people pay bills such as water bill,electricity bill, and credit card repayment online. The middle-aged and seniorconsumers are also participating in that consumption revolution.
Liu Chen, 56, said that his online expenditure in 2014 was over50,000 yuan, about half of the total annual expenditure. He always pays histelephone bill online. Clothes, electrical appliances and kids’ snacks are themain items he purchases online.
Liu’s shopping strategy is to find something good online first,then go to shops to check it out, and finally buy it online because it ischeaper. As quality concerns him, Liu only buys items that come with aguarantee.
Stories such as those from Liu are representative of millions ofmiddle-aged and older Chinese, which show the great potential of the aged inthe Chinese consumption market. Yet, the market seems not to be valued as itshould be.
Some Chinese e-commerce websites such as jd. com, dangdang. comand amazon. cn don’t have a category for goods for the elderly on their mainpages. Alibaba’s platform does have one, but the goods in it are not asabundant as other categories. Moreover, Taobao’s category is not reallydesigned for elders, but their children.
Despite the seeming lack of commitment to older consumers, theChinese market for the elderly is clearly huge, and e-commerce websites should takegreat efforts to develop it.
（1）The data in Paragraph 2 is used to prove that ________.
A.young people have learned to save money
B.older people are crazy about online shopping
C.young people are the driving force of online shopping
D.both the young and the old have contributed to online shopping
（2）According to the passage, Liu Chen mainly spends money online on _______.
a. buying clothes
b. paying the telephone bill
c. paying the electricity bill
d. buying electrical appliances
A.a, b, c
B.a, b, d
C.b, c, d
D.a, c, d
（3）Liu Chen chooses online shopping mainly because of its ________.
A.low price
B.convenience
C.great potential
D.quality guarantee
（4）Which is the best title of the passage?
A.Online shopping
B.Older consumers in e-commerce
C.Chinese e-commerce
D.Huge e-commerce market for the elderly

【答案】
（1）D
（2）B
（3）A
（4）D
【解析】本文講述的是中國(guó)的電子商務(wù)網(wǎng)站不重視老年消費(fèi)者，文章主要介紹了產(chǎn)生這種現(xiàn)象的原因和潛在的巨大商機(jī)。
(1)D考查細(xì)節(jié)推理題。根據(jù)文章中第二段的Themiddle-aged and senior consumers are also participating in that consumptionrevolution可知老年人和年輕人一樣有助于網(wǎng)上購(gòu)物。故選D項(xiàng)。
(2)B 考查細(xì)節(jié)理解題。根據(jù)文章中第四段的He always pays his telephonebill online. Clothes, electrical appliances and kids’ snacks are the main itemshe purchases online他總是在網(wǎng)上付電話費(fèi)，衣服，電子產(chǎn)品和孩子的零食都是他在網(wǎng)上購(gòu)買的主要物品。可知選B。。
(3)A考查細(xì)節(jié)判斷題。根據(jù)文章第五段的Liu’s shopping strategy is to find something good onlinefirst, then go to shops to check it out, and finally buy it online because itis cheaper留的購(gòu)物策略時(shí)先在網(wǎng)上找到優(yōu)質(zhì)產(chǎn)品，然后去商店確認(rèn)，最后在網(wǎng)上購(gòu)買，因?yàn)榫W(wǎng)上購(gòu)物更便宜�？芍�?jiǎng)⑾壬饕l(fā)現(xiàn)了網(wǎng)上的東西更便宜。故選A項(xiàng)。
(4)D 考查主旨大意題。通讀全文，并根據(jù)文章的第一段可知這是中國(guó)的電子商務(wù)網(wǎng)站不重視老年消費(fèi)者，這是巨大的商機(jī)。故選D。

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